A data profile of the people who buy, follow and care about Gown in France — modelled from more than twelve digital signal sources. Gown has an estimated audience of 3,344,699 people in France.
Gown has an estimated audience of 3,344,699 people in France. 86.8% are female, 13.2% are male, average age 44.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Formal wear.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (473.28× the country average).
Demographically, the Gown audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Gown fan in France is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gown profile in France.
86.8% are female, 13.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 44.3 |
| Estimated audience size | 3,344,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Gown audience comes from France.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 473.28× | ||
| 02 | Selfridges | Shopping | 326.61× | ||
| 03 | Modanisa | Fashion & Accessoires | 47.49× | ||
| 04 | Girl power | Politics & Society | 37.87× | ||
| 05 | Christmas tree | Kids & Family | 37.25× | ||
| 06 | Christmas Gift | Kids & Family | 33.82× | ||
| 07 | Sexology | Kids & Family | 29.61× | ||
| 08 | Islamic banking | Business & Career | 27.01× | ||
| 09 | Formal wear | Fashion & Accessoires | 21.43× | ||
| 10 | Kippah | Fashion & Accessoires | 21.35× | ||
| 11 | Raincoat | Fashion & Accessoires | 20.66× | ||
| 12 | Sustainable products | Politics & Society | 15.76× | ||
| 13 | Breast Cancer awareness | Health | 13.21× | ||
| 14 | Doctor of Medicine | Business & Career | 10.83× | ||
| 15 | Dentistry | Business & Career | 9.73× | ||
| 16 | Skirt | Fashion & Accessoires | 5.52× | ||
| 17 | Cyber Monday | Shopping | 5.36× | ||
| 18 | Wedding dress | Fashion & Accessoires | 4.42× | ||
| 19 | Primark | Shopping | 2.85× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.34× | |
| Design Affinity | PREMIUM | 2.36× | |
| Price Sensitivity | PREMIUM | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 1.01× | |
| Convenience Orientation | PREMIUM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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