A data profile of the people who buy, follow and care about Gown in United Kingdom — modelled from more than twelve digital signal sources. Gown has an estimated audience of 7,254,813 people in United Kingdom.
The average Gown fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Formal wear, Wedding dress, Blake Lively, with strongest over-indexing on Formal wear (6.21× the country average).
Demographically, the Gown audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Gown fan in United Kingdom is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Formal wear.
The key figures that characterise the Gown profile in United Kingdom.
86.1% are female, 13.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 43.5 |
| Estimated audience size | 7,254,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Gown audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
Where the Gown audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.55× | |
| 02 | Yorkshire and the Humber | ~700K | 1.28× | |
| 03 | South East | ~1M | 1.15× | |
| 04 | East of England | ~800K | 1.15× | |
| 05 | North East | ~300K | 0.99× | |
| 06 | East Midlands | ~400K | 0.82× | |
| 07 | South West | ~500K | 0.79× | |
| 08 | North West | ~500K | 0.59× |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blake Lively | Movies & TV | 6.42× | ||
| 02 | Formal wear | Fashion & Accessoires | 6.21× | ||
| 03 | Wedding videography | Kids & Family | 5.11× | ||
| 04 | Wedding dress | Fashion & Accessoires | 4.25× | ||
| 05 | Manicure | Beauty & Wellness | 2.70× | ||
| 06 | Skirt | Fashion & Accessoires | 2.60× | ||
| 07 | Mother's Day | Kids & Family | 2.49× | ||
| 08 | Philanthropy | Arts & Culture | 2.41× | ||
| 09 | Confectionery | Food & Beverages | 2.41× | ||
| 10 | Etsy | Fashion & Accessoires | 2.28× | ||
| 11 | Discount stores | Shopping | 2.06× | ||
| 12 | Weddings | Kids & Family | 2.01× | ||
| 13 | Primark | Shopping | 1.91× | ||
| 14 | Shopping malls | Shopping | 1.86× | ||
| 15 | H&M | Shopping | 1.85× | ||
| 16 | TK Maxx | Shopping | 1.83× | ||
| 17 | Hobby | Home & Garden | 1.80× | ||
| 18 | Skin care | Beauty & Wellness | 1.76× | ||
| 19 | IKEA | Home & Garden | 1.67× | ||
| 20 | Kitchen | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Price Sensitivity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Need for Security | CONSERVATISM | 0.92× |
Gown has an estimated audience of 7,254,813 people in United Kingdom, concentrated in South East and East of England.
86.1% of Gown fans are female, 13.9% are male, with an average age of 43.5 years.
Gown fans show strongest brand affinity for Formal wear (6.21×), Wedding dress (4.25×), and Blake Lively (6.42×) over the country average.
Gown fans in United Kingdom are most concentrated in South East (reach ~1M), East of England (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gown itself, the audience over-indexes on Wedding dress (4.25×), Blake Lively (6.42×), Wedding videography (5.11×), and Weddings (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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