A data profile of the people who buy, follow and care about Gown in India — modelled from more than twelve digital signal sources. Gown has an estimated audience of 6,619,314 people in India.
Gown has an estimated audience of 6,619,314 people in India. 67.8% are female, 32.2% are male, average age 32.0. Top brand affinities: Handmade jewelry, Art jewelry, Designer clothing, Skirt, Eyelash extensions.
Top brand affinities include Handmade jewelry, Art jewelry, Designer clothing, with strongest over-indexing on Handmade jewelry (3.62× the country average).
Demographically, the Gown audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Gown fan in India is more female, around 32.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Gown profile in India.
67.8% are female, 32.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.0 |
| Estimated audience size | 6,619,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Gown audience comes from India.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 5.74× | ||
| 02 | Lip gloss | Beauty & Wellness | 5.31× | ||
| 03 | Art jewelry | Fashion & Accessoires | 4.68× | ||
| 04 | BB cream | Beauty & Wellness | 4.61× | ||
| 05 | Eye liner | Beauty & Wellness | 4.51× | ||
| 06 | Concealer | Beauty & Wellness | 4.33× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 4.17× | ||
| 08 | Eye shadow | Beauty & Wellness | 4.15× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.62× | ||
| 10 | Skirt | Fashion & Accessoires | 3.19× | ||
| 11 | Swarovski | Fashion & Accessoires | 3.16× | ||
| 12 | True Detective | Movies & TV | 3.08× | ||
| 13 | Designer clothing | Fashion & Accessoires | 2.68× | ||
| 14 | Wedding Planners | Kids & Family | 2.51× | ||
| 15 | Trousers | Fashion & Accessoires | 2.46× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.40× | ||
| 17 | Business class | Travel & Leisure | 2.35× | ||
| 18 | Skin care | Beauty & Wellness | 2.22× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.02× | ||
| 20 | Nutrient | Food & Beverages | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.64× | |
| Quality Awareness | PREMIUM | 2.36× | |
| Design Affinity | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.81× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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