A data profile of the people who buy, follow and care about Gown in Italy — modelled from more than twelve digital signal sources. Gown has an estimated audience of 4,577,564 people in Italy.
Gown has an estimated audience of 4,577,564 people in Italy. 88.7% are female, 11.3% are male, average age 44.2. Top brand affinities: Formal wear, Wedding dress, Social shopping, Confectionery, Strapless dress.
Top brand affinities include Formal wear, Wedding dress, Social shopping, with strongest over-indexing on Formal wear (13.96× the country average).
Demographically, the Gown audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
The typical Gown fan in Italy is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.
The key figures that characterise the Gown profile in Italy.
88.7% are female, 11.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 88.7% |
| Male | 11.3% |
| Average age | 44.2 |
| Estimated audience size | 4,577,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Gown audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 18.04× | ||
| 02 | Formal wear | Fashion & Accessoires | 13.96× | ||
| 03 | Social shopping | Shopping | 6.93× | ||
| 04 | Slim-fit pants | Fashion & Accessoires | 5.89× | ||
| 05 | Wedding dress | Fashion & Accessoires | 4.39× | ||
| 06 | Designer clothing | Fashion & Accessoires | 3.67× | ||
| 07 | Eye shadow | Beauty & Wellness | 3.54× | ||
| 08 | Balenciaga | Fashion & Accessoires | 3.47× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 3.29× | ||
| 10 | Nail salon | Beauty & Wellness | 3.04× | ||
| 11 | Confectionery | Food & Beverages | 3.03× | ||
| 12 | Knitting | Home & Garden | 2.90× | ||
| 13 | OVS | Fashion & Accessoires | 2.87× | ||
| 14 | Sephora | Shopping | 2.68× | ||
| 15 | H&M | Shopping | 2.33× | ||
| 16 | Skin care | Beauty & Wellness | 2.22× | ||
| 17 | Instant messaging | Internet & Social Media | 2.20× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.14× | ||
| 19 | Coop | Food & Beverages | 2.02× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.07× | |
| Pet Ownership | JOY | 2.02× | |
| Design Affinity | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.88× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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