A data profile of the people who buy, follow and care about Designer clothing in Italy — modelled from more than twelve digital signal sources. Designer clothing has an estimated audience of 4,553,004 people in Italy.
The average Designer clothing fan in Italy is 39.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Fashion show, Consumer electronics, Party dress, with strongest over-indexing on Fashion show (3.58× the country average).
Demographically, the Designer clothing audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Designer clothing fan in Italy is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Fashion show.
The key figures that characterise the Designer clothing profile in Italy.
66.7% are female, 33.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.0 |
| Estimated audience size | 4,553,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Designer clothing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 10.0% |
| China | 7.4% |
Where the Designer clothing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~80K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~90K | 1.07× | |
| 03 | Friuli-Venezia Giulia | ~90K | 1.07× | |
| 04 | Abruzzo | ~100K | 1.06× | |
| 05 | Calabria | ~100K | 1.04× | |
| 06 | Sardinia | ~100K | 1.02× | |
| 07 | Liguria | ~100K | 1.02× | |
| 08 | Marche | ~100K | 1.02× | |
| 09 | Sicilia | ~400K | 0.96× | |
| 10 | Puglia | ~300K | 0.96× | |
| 11 | Tuscany | ~300K | 0.95× | |
| 12 | Emilia-Romagna | ~300K | 0.94× | |
| 13 | Veneto | ~300K | 0.94× | |
| 14 | Piedmont | ~300K | 0.94× | |
| 15 | Campania | ~500K | 0.93× | |
| 16 | Lazio | ~500K | 0.90× | |
| 17 | Lombardy | ~700K | 0.84× |
The strongest cross-interests of the Designer clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tracksuit | Fashion & Accessoires | 6.58× | ||
| 02 | Party dress | Fashion & Accessoires | 3.92× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 3.89× | ||
| 04 | Jimmy Choo | Fashion & Accessoires | 3.80× | ||
| 05 | Gown | Fashion & Accessoires | 3.67× | ||
| 06 | Fashion show | Fashion & Accessoires | 3.58× | ||
| 07 | Pattern (sewing) | Home & Garden | 3.55× | ||
| 08 | Weaving | Fashion & Accessoires | 3.44× | ||
| 09 | Engagement ring | Fashion & Accessoires | 3.05× | ||
| 10 | Sewing | Home & Garden | 2.87× | ||
| 11 | Jewelry design | Fashion & Accessoires | 2.70× | ||
| 12 | Costume jewelry | Fashion & Accessoires | 2.70× | ||
| 13 | Ring (jewellery) | Fashion & Accessoires | 2.47× | ||
| 14 | Earring | Fashion & Accessoires | 2.41× | ||
| 15 | Zara | Shopping | 2.29× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.23× | ||
| 17 | Uomini e Donne | Movies & TV | 2.02× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.74× | ||
| 19 | Fashion design | Business & Career | 1.70× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.11× | |
| Creativity | OPEN | 1.56× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× |
Designer clothing has an estimated audience of 4,553,004 people in Italy, concentrated in Lombardy and Lazio.
66.7% of Designer clothing fans are female, 33.3% are male, with an average age of 39.0 years.
Designer clothing fans show strongest brand affinity for Fashion show (3.58×), Consumer electronics (1.51×), and Party dress (3.92×) over the country average.
Designer clothing fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Designer clothing itself, the audience over-indexes on Consumer electronics (1.51×), Party dress (3.92×), Men's clothing (2.23×), and Tracksuit (6.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Designer clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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