Fashion show Audience in Italy
Fashion show has an estimated audience of 8,578,606 people in Italy. 69.1% are female, 30.9% are male, average age 40.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pinterest, The Bold and the Beautiful, Ryanair, EasyJet, Primark.
The average Fashion show fan in Italy is 40.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pinterest, The Bold and the Beautiful, Ryanair, with strongest over-indexing on Pinterest (1.59× the country average). Demographically, the Fashion show audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Fashion show fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.2 |
| Estimated audience size | 8,578,606 |
Audience persona
The typical Fashion show fan in Italy is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pinterest.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,580,875 | 3.03× |
| Lazio | 785,032 | 0.75× |
| Campania | 718,311 | 0.75× |
| Veneto | 646,846 | 0.95× |
| Tuscany | 629,276 | 1.11× |
| Emilia-Romagna | 529,991 | 0.76× |
| Piedmont | 398,339 | 0.63× |
| Puglia | 378,076 | 0.64× |
| Sicilia | 374,506 | 0.5× |
| Calabria | 198,122 | 0.75× |
| Marche | 176,579 | 0.83× |
| Sardinia | 168,015 | 0.7× |
| Liguria | 164,379 | 0.68× |
| Abruzzo | 146,863 | 0.78× |
| Umbria | 145,870 | 1.05× |
| Friuli-Venezia Giulia | 143,829 | 0.89× |
| Basilicata | 136,158 | 1.74× |
| Trentino-Alto Adige/Südtirol | 131,796 | 0.81× |
| Molise | 91,585 | 2.25× |
| Aosta Valley | 8,910 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.59× | Internet & Social Media | |
| The Bold and the Beautiful | 2.1× | Movies & TV |
| Ryanair | 1.52× | Travel & Leisure |
| EasyJet | 1.6× | Travel & Leisure |
| Primark | 1.56× | Shopping |
| H&M | 1.57× | Shopping |
| Makeup Tutorials | 1.95× | Beauty & Wellness |
| TEZENIS | 1.66× | Fashion & Accessoires |
| Nail art | 1.59× | Beauty & Wellness |
| Bikini | 1.54× | Fashion & Accessoires |
| Manicure | 1.57× | Beauty & Wellness |
| Long hair | 1.88× | Beauty & Wellness |
| Ring (jewellery) | 1.56× | Fashion & Accessoires |
| Nail salon | 1.75× | Beauty & Wellness |
| Health And Beauty | 1.72× | Beauty & Wellness |
| Nail polish | 1.61× | Beauty & Wellness |
| Artificial nails | 1.58× | Beauty & Wellness |
| Pedicure | 1.55× | Beauty & Wellness |
| Earring | 1.57× | Fashion & Accessoires |
| Permanent makeup | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.81 |
| Indulgence | JOY | 1.7 |
| Sustainability | BALANCE | 1.65 |
| Luxury Orientation | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| China | 13.4% |
| Japan | 12.9% |
See Fashion show audiences in other countries
More Fashion & Accessoires audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Fashion show have in Italy?
Fashion show has an estimated audience of 8,578,606 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Fashion show fans?
69.1% of Fashion show fans are female, 30.9% are male, with an average age of 40.2 years.
Which brands do Fashion show fans like most?
Fashion show fans show strongest brand affinity for Pinterest (1.59×), The Bold and the Beautiful (2.1×), and Ryanair (1.52×) over the country average.
Where do Fashion show fans live in Italy?
Fashion show fans in Italy are most concentrated in Lombardy (reach 4,580,875), Lazio (reach 785,032), and Campania (reach 718,311). These three regions account for the largest share of the active audience.
What other brands do Fashion show fans also like?
Beyond Fashion show itself, the audience over-indexes on The Bold and the Beautiful (2.1×), Ryanair (1.52×), EasyJet (1.6×), and Primark (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.