A data profile of the people who buy, follow and care about Fashion show in Italy — modelled from more than twelve digital signal sources. Fashion show has an estimated audience of 8,578,606 people in Italy.
The average Fashion show fan in Italy is 40.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pinterest, The Bold and the Beautiful, Ryanair, with strongest over-indexing on Pinterest (1.59× the country average).
Demographically, the Fashion show audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fashion show fan in Italy is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Pinterest.
The key figures that characterise the Fashion show profile in Italy.
69.1% are female, 30.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.2 |
| Estimated audience size | 8,578,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Fashion show audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| China | 13.4% |
| Japan | 12.9% |
Where the Fashion show audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4M | 2.74× | |
| 02 | Molise | ~40K | 1.09× | |
| 03 | Basilicata | ~80K | 1.07× | |
| 04 | Tuscany | ~600K | 1.04× | |
| 05 | Umbria | ~100K | 1.00× | |
| 06 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 07 | Aosta Valley | ~20K | 0.99× | |
| 08 | Veneto | ~700K | 0.98× | |
| 09 | Marche | ~200K | 0.98× | |
| 10 | Abruzzo | ~200K | 0.98× | |
| 11 | Trentino-Alto Adige/Südtirol | ~200K | 0.98× | |
| 12 | Calabria | ~300K | 0.97× | |
| 13 | Sardinia | ~200K | 0.96× | |
| 14 | Liguria | ~200K | 0.96× | |
| 15 | Puglia | ~500K | 0.93× | |
| 16 | Campania | ~900K | 0.92× | |
| 17 | Emilia-Romagna | ~600K | 0.92× | |
| 18 | Sicilia | ~700K | 0.91× | |
| 19 | Piedmont | ~600K | 0.91× | |
| 20 | Lazio | ~900K | 0.89× |
The strongest cross-interests of the Fashion show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Bold and the Beautiful | Movies & TV | 2.10× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 1.95× | ||
| 03 | Long hair | Beauty & Wellness | 1.88× | ||
| 04 | Nail salon | Beauty & Wellness | 1.75× | ||
| 05 | Health And Beauty | Beauty & Wellness | 1.72× | ||
| 06 | TEZENIS | Fashion & Accessoires | 1.66× | ||
| 07 | Nail polish | Beauty & Wellness | 1.61× | ||
| 08 | EasyJet | Travel & Leisure | 1.60× | ||
| 09 | Internet & Social Media | 1.59× | |||
| 10 | Nail art | Beauty & Wellness | 1.59× | ||
| 11 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 12 | H&M | Shopping | 1.57× | ||
| 13 | Manicure | Beauty & Wellness | 1.57× | ||
| 14 | Earring | Fashion & Accessoires | 1.57× | ||
| 15 | Primark | Shopping | 1.56× | ||
| 16 | Ring (jewellery) | Fashion & Accessoires | 1.56× | ||
| 17 | Pedicure | Beauty & Wellness | 1.55× | ||
| 18 | Bikini | Fashion & Accessoires | 1.54× | ||
| 19 | Permanent makeup | Beauty & Wellness | 1.54× | ||
| 20 | Ryanair | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Luxury Orientation | PREMIUM | 1.13× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.81× | |
| Career Orientation | POWER | 0.84× |
Fashion show has an estimated audience of 8,578,606 people in Italy, concentrated in Lombardy and Lazio.
69.1% of Fashion show fans are female, 30.9% are male, with an average age of 40.2 years.
Fashion show fans show strongest brand affinity for Pinterest (1.59×), The Bold and the Beautiful (2.1×), and Ryanair (1.52×) over the country average.
Fashion show fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fashion show itself, the audience over-indexes on The Bold and the Beautiful (2.1×), Ryanair (1.52×), EasyJet (1.6×), and Primark (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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