Ryanair Audience in Italy
Ryanair has an estimated audience of 13,653,969 people in Italy. 57.2% are female, 42.8% are male, average age 42.5. Top regions: Lombardy, Sicilia, Puglia. Top brand affinities: Trenitalia, EasyJet, FlixBus, Aeroitalia, Internal Revenue Service.
The average Ryanair fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Puglia. Top brand affinities include Trenitalia, EasyJet, FlixBus, with strongest over-indexing on Trenitalia (2.45× the country average). Demographically, the Ryanair audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Ryanair fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.5 |
| Estimated audience size | 13,653,969 |
Audience persona
The typical Ryanair fan in Italy is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Trenitalia.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,963,661 | 1.23× |
| Sicilia | 2,126,555 | 1.8× |
| Puglia | 1,466,563 | 1.56× |
| Lazio | 1,369,043 | 0.82× |
| Emilia-Romagna | 1,301,590 | 1.17× |
| Veneto | 1,183,634 | 1.1× |
| Campania | 1,160,358 | 0.76× |
| Tuscany | 1,100,235 | 1.21× |
| Piedmont | 963,993 | 0.95× |
| Sardinia | 681,934 | 1.78× |
| Calabria | 552,943 | 1.32× |
| Friuli-Venezia Giulia | 282,646 | 1.1× |
| Abruzzo | 272,235 | 0.91× |
| Marche | 263,146 | 0.77× |
| Liguria | 254,357 | 0.66× |
| Trentino-Alto Adige/Südtirol | 176,738 | 0.68× |
| Umbria | 149,541 | 0.68× |
| Basilicata | 91,845 | 0.74× |
| Molise | 25,790 | 0.4× |
| Aosta Valley | 12,692 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trenitalia | 2.45× | Cars & Mobility |
| EasyJet | 2.37× | Travel & Leisure |
| FlixBus | 2.3× | Cars & Mobility |
| Aeroitalia | 2.9× | Travel & Leisure |
| Internal Revenue Service | 1.56× | Business & Career |
| Travel website | 1.63× | Travel & Leisure |
| Vueling | 2.72× | Travel & Leisure |
| Airline | 1.87× | Travel & Leisure |
| EDreams | 2.16× | Travel & Leisure |
| Trivago | 1.78× | Travel & Leisure |
| Twitch | 1.63× | Games |
| Wizz Air | 2.39× | Travel & Leisure |
| Underground hip hop | 2.5× | Music & Radio |
| Skyscanner | 1.79× | Travel & Leisure |
| Eden Viaggi | 2.92× | Travel & Leisure |
| Home business | 1.68× | Business & Career |
| Sneaker collecting | 1.65× | Fashion & Accessoires |
| Achille Lauro | 1.65× | Music & Radio |
| Lufthansa | 2.07× | Travel & Leisure |
| Uniqlo | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.16 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.8% |
| United Kingdom | 11.7% |
| Germany | 11.4% |
See Ryanair audiences in other countries
More Airline audiences in Italy
- EasyJet (12,009,919)
- Aeroitalia (4,748,940)
- Wizz Air (2,984,210)
- Vueling (2,950,129)
- Lufthansa (2,849,507)
Frequently asked questions
How many fans does Ryanair have in Italy?
Ryanair has an estimated audience of 13,653,969 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Ryanair fans?
57.2% of Ryanair fans are female, 42.8% are male, with an average age of 42.5 years.
Which brands do Ryanair fans like most?
Ryanair fans show strongest brand affinity for Trenitalia (2.45×), EasyJet (2.37×), and FlixBus (2.3×) over the country average.
Where do Ryanair fans live in Italy?
Ryanair fans in Italy are most concentrated in Lombardy (reach 2,963,661), Sicilia (reach 2,126,555), and Puglia (reach 1,466,563). These three regions account for the largest share of the active audience.
What other brands do Ryanair fans also like?
Beyond Ryanair itself, the audience over-indexes on EasyJet (2.37×), FlixBus (2.3×), Aeroitalia (2.9×), and Internal Revenue Service (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.