A data profile of the people who buy, follow and care about Aeroitalia in Italy — modelled from more than twelve digital signal sources. Aeroitalia has an estimated audience of 5,105,158 people in Italy.
The average Aeroitalia fan in Italy is 43.6 years old, more female, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lazio, Lombardy.
Top brand affinities include Vueling, EasyJet, Expedia, with strongest over-indexing on Vueling (8.69× the country average).
Demographically, the Aeroitalia audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Aeroitalia fan in Italy is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Vueling.
The key figures that characterise the Aeroitalia profile in Italy.
55.5% are female, 44.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.6 |
| Estimated audience size | 5,105,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Aeroitalia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.3% |
| United States | 0.7% |
| Germany | 0.6% |
Where the Aeroitalia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~1M | 7.33× | |
| 02 | Sicilia | ~1.5M | 3.44× | |
| 03 | Lazio | ~1M | 1.94× | |
| 04 | Umbria | ~100K | 1.26× | |
| 05 | Lombardy | ~1M | 1.19× | |
| 06 | Calabria | ~80K | 0.52× | |
| 07 | Marche | ~60K | 0.52× | |
| 08 | Piedmont | ~200K | 0.49× | |
| 09 | Aosta Valley | ~6K | 0.47× | |
| 10 | Emilia-Romagna | ~200K | 0.45× | |
| 11 | Abruzzo | ~50K | 0.45× | |
| 12 | Tuscany | ~100K | 0.42× | |
| 13 | Molise | ~9K | 0.41× | |
| 14 | Basilicata | ~10K | 0.34× | |
| 15 | Liguria | ~50K | 0.33× | |
| 16 | Trentino-Alto Adige/Südtirol | ~30K | 0.30× | |
| 17 | Puglia | ~90K | 0.28× | |
| 18 | Veneto | ~100K | 0.27× | |
| 19 | Campania | ~100K | 0.26× | |
| 20 | Friuli-Venezia Giulia | ~20K | 0.24× |
The strongest cross-interests of the Aeroitalia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Europa | Travel & Leisure | 9.74× | ||
| 02 | Vueling | Travel & Leisure | 8.69× | ||
| 03 | Aegean Airlines | Travel & Leisure | 6.83× | ||
| 04 | Expedia | Travel & Leisure | 6.52× | ||
| 05 | Wizz Air | Travel & Leisure | 5.05× | ||
| 06 | Eden Viaggi | Travel & Leisure | 3.96× | ||
| 07 | EasyJet | Travel & Leisure | 3.58× | ||
| 08 | Ryanair | Travel & Leisure | 2.90× | ||
| 09 | Airline | Travel & Leisure | 2.65× | ||
| 10 | Google Flights | Travel & Leisure | 2.56× | ||
| 11 | Volotea | Travel & Leisure | 2.50× | ||
| 12 | Wikipedia | Internet & Social Media | 2.46× | ||
| 13 | FlixBus | Cars & Mobility | 2.38× | ||
| 14 | Skyscanner | Travel & Leisure | 2.35× | ||
| 15 | TicketOne | Travel & Leisure | 1.85× | ||
| 16 | Primark | Shopping | 1.84× | ||
| 17 | Travel website | Travel & Leisure | 1.79× | ||
| 18 | Slovenia | Travel & Leisure | 1.73× | ||
| 19 | Coop | Food & Beverages | 1.66× | ||
| 20 | UniCredit | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Design Affinity | PREMIUM | 1.28× | |
| Luxury Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Tradition | CONSERVATISM | 0.86× |
Aeroitalia's target market in Italy covers an estimated 5,105,158 people, concentrated in Sicilia and Lazio.
55.5% of the Aeroitalia audience are female, 44.5% are male, with an average age of 43.6 years.
Aeroitalia fans show strongest brand affinity for Vueling (8.69×), EasyJet (3.58×), and Expedia (6.52×) over the country average.
Aeroitalia fans in Italy are most concentrated in Sicilia (reach ~1.5M), Lazio (reach ~1M), and Lombardy (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Aeroitalia itself, the audience over-indexes on EasyJet (3.58×), Expedia (6.52×), Ryanair (2.9×), and Wizz Air (5.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aeroitalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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