Rascasse Audience Intelligence

Volotea Target Market in Italy

A data profile of the people who buy, follow and care about Volotea in Italy — modelled from more than twelve digital signal sources. Volotea has an estimated audience of 4,239,074 people in Italy.

#139among Brand in Italy#151in Travel & Leisure

The average Volotea fan in Italy is 46.5 years old, more female, and lives primarily in Sicilia.

The audience is concentrated in Sicilia, Veneto, Campania.

Top brand affinities include EasyJet, Ryanair, Airline, with strongest over-indexing on EasyJet (3.25× the country average).

Demographically, the Volotea audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Volotea fan in Italy is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for EasyJet.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volotea profile in Italy.

Audience size
4.2M
in Italy
Gender
56.4%♀
43.6% male
Age
46.5
average years
Country rank
#1620
Brand in Italy
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volotea

56.4% are female, 43.6% are male, average age 46.5.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Volotea audience in Italy
MetricValue
Female56.4%
Male43.6%
Average age46.5
Estimated audience size4,239,074
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Volotea audience in Italy
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4924%
50+39%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Volotea audience comes from Italy.

Worldwide audience distribution share by country for Volotea
CountryShare
France41.6%
Italy27.8%
Spain19.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volotea audience in Italy is strongest.

Fig. 05

Top regions by affinity

Volotea customers by region in Italy
#RegionReachAffinity×
01Sardinia~400K3.52×
02Sicilia~700K1.98×
03Veneto~600K1.87×
04Trentino-Alto Adige/Südtirol~100K1.45×
05Marche~200K1.41×
06Campania~500K1.11×
07Tuscany~300K1.01×
08Puglia~300K0.96×
09Liguria~100K0.89×
10Friuli-Venezia Giulia~70K0.85×
11Piedmont~300K0.84×
12Emilia-Romagna~200K0.70×
13Lombardy~500K0.68×
14Lazio~300K0.66×
15Basilicata~20K0.57×
16Aosta Valley~5K0.43×
17Abruzzo~30K0.36×
18Molise~7K0.34×
19Umbria~20K0.32×
20Calabria~40K0.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volotea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volotea audience
#·InterestCategoryAffinity×
01transaviaTravel & Leisure4.79×
02EasyJetTravel & Leisure3.25×
03RyanairTravel & Leisure3.01×
04VuelingTravel & Leisure2.91×
05PadovaOggiNews2.77×
06AirlineTravel & Leisure2.70×
07L'ArenaNews2.62×
08AeroitaliaTravel & Leisure2.50×
09il mattino di PadovaNews2.23×
10PalermoTodayNews2.18×
11SkyscannerTravel & Leisure2.15×
12Il Secolo XIXNews2.10×
13FlixBusCars & Mobility2.04×
14TicketOneTravel & Leisure1.83×
15Tour operatorTravel & Leisure1.80×
16VivaticketTravel & Leisure1.60×
17Air travelTravel & Leisure1.59×
18Summer vacationTravel & Leisure1.58×
19BaggageFashion & Accessoires1.57×
20Travel websiteTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volotea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volotea audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.42×
Family OrientationCONSERVATISM1.08×
IndulgenceJOY1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volotea audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
IndividualismJOY0.80×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volotea's target market in Italy?

Volotea's target market in Italy covers an estimated 4,239,074 people, concentrated in Sicilia and Veneto.

02

What is the gender split and age of Volotea customers?

56.4% of the Volotea audience are female, 43.6% are male, with an average age of 46.5 years.

03

Which brands do Volotea fans like most?

Volotea fans show strongest brand affinity for EasyJet (3.25×), Ryanair (3.01×), and Airline (2.7×) over the country average.

04

Where do Volotea fans live in Italy?

Volotea fans in Italy are most concentrated in Sicilia (reach ~700K), Veneto (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Volotea fans also like?

Beyond Volotea itself, the audience over-indexes on Ryanair (3.01×), Airline (2.7×), TicketOne (1.83×), and L'Arena (2.62×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Italy

See Volotea audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Volotea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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