Rascasse Audience Intelligence

Baggage Audience in Italy

A data profile of the people who buy, follow and care about Baggage in Italy — modelled from more than twelve digital signal sources. Baggage has an estimated audience of 9,051,041 people in Italy.

#406among Topic in Italy#28in Fashion & Accessoires

The average Baggage fan in Italy is 46.0 years old, more female, and lives primarily in Lazio.

The audience is concentrated in Lazio, Lombardy, Campania.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baggage profile in Italy.

Audience size
9.1M
in Italy
Gender
60.7%♀
39.3% male
Age
46.0
average years
Country rank
#575
Topic in Italy
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baggage fans

60.7% are female, 39.3% are male, average age 46.0.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Baggage audience in Italy
MetricValue
Female60.7%
Male39.3%
Average age46.0
Estimated audience size9,051,041
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Baggage audience in Italy
Age bracketShare%
16-196%
20-2913%
30-3921%
40-4925%
50+35%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Baggage audience comes from Italy.

Worldwide audience distribution share by country for Baggage
CountryShare
United States21.9%
Italy6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baggage audience in Italy is strongest.

Fig. 05

Top regions by affinity

Baggage fans by region: top regions in Italy
#RegionReachAffinity×
01Lazio~2M1.75×
02Tuscany~1M1.62×
03Campania~1.5M1.26×
04Veneto~900K1.25×
05Lombardy~2M1.16×
06Sicilia~900K1.09×
07Liguria~300K1.07×
08Molise~40K1.02×
09Aosta Valley~20K1.01×
10Sardinia~200K0.98×
11Basilicata~80K0.98×
12Umbria~100K0.96×
13Trentino-Alto Adige/Südtirol~200K0.95×
14Puglia~600K0.94×
15Friuli-Venezia Giulia~200K0.94×
16Abruzzo~200K0.92×
17Calabria~300K0.91×
18Marche~200K0.90×
19Emilia-Romagna~700K0.89×
20Piedmont~600K0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Italy

See Baggage audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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