Rascasse Audience Intelligence

Baggage Audience in United States

A data profile of the people who buy, follow and care about Baggage in United States — modelled from more than twelve digital signal sources. Baggage has an estimated audience of 29,569,767 people in United States.

#658among Topic in United States#45in Fashion & Accessoires

The average Baggage fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baggage profile in United States.

Audience size
29.6M
in United States
Gender
60.1%♀
39.9% male
Age
44.3
average years
Country rank
#948
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baggage fans

60.1% are female, 39.9% are male, average age 44.3.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Baggage audience in United States
MetricValue
Female60.1%
Male39.9%
Average age44.3
Estimated audience size29,569,767
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Baggage audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Baggage audience comes from United States.

Worldwide audience distribution share by country for Baggage
CountryShare
United States21.9%
Italy6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baggage audience in United States is strongest.

Fig. 05

Top regions by affinity

Baggage fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.87×
02Alaska~100K1.52×
03Nevada~400K1.36×
04Florida~2.5M1.33×
05Arizona~800K1.33×
06California~4M1.22×
07New Jersey~800K1.13×
08Washington~700K1.12×
09Colorado~500K1.12×
10Texas~3M1.11×
11Maryland~600K1.11×
12New York~2M1.08×
13Illinois~1M1.08×
14Washington, District of Columbia~90K1.07×
15Delaware~90K1.07×
16Virginia~700K1.04×
17Oregon~300K1.02×
18Georgia~900K1.00×
19Connecticut~300K1.00×
20New Mexico~100K1.00×
21North Carolina~900K0.99×
22Pennsylvania~1M0.97×
23Massachusetts~600K0.97×
24Kansas~200K0.97×
25South Carolina~400K0.96×
26Montana~80K0.96×
27Missouri~500K0.95×
28South Dakota~60K0.94×
29Minnesota~400K0.93×
30Louisiana~400K0.93×
31Utah~200K0.93×
32Wisconsin~400K0.92×
33Alabama~400K0.92×
34Tennessee~500K0.91×
35Rhode Island~90K0.91×
36Oklahoma~300K0.90×
37Idaho~100K0.90×
38Maine~100K0.90×
39North Dakota~50K0.90×
40Vermont~50K0.90×
41Nebraska~100K0.89×
42Arkansas~200K0.88×
43New Hampshire~100K0.88×
44Iowa~200K0.87×
45Indiana~500K0.86×
46Ohio~800K0.85×
47Michigan~700K0.85×
48Mississippi~200K0.84×
49Kentucky~300K0.83×
50West Virginia~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Baggage, United States
0.82×1.00×1.87×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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