Baggage Audience in United States
Baggage has an estimated audience of 29,569,767 people in United States. 60.1% are female, 39.9% are male, average age 44.3. Top regions: California, Texas, Florida.
The average Baggage fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Baggage audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Fashion & Accessoires · Type: Topic
Demographics of Baggage fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.3 |
| Estimated audience size | 29,569,767 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,305,033 | 1.32× |
| Texas | 3,205,560 | 1.26× |
| Florida | 2,927,974 | 1.46× |
| New York | 1,837,520 | 1.11× |
| Illinois | 1,160,247 | 1.18× |
| Georgia | 976,658 | 1.07× |
| Pennsylvania | 971,154 | 0.98× |
| New Jersey | 948,575 | 1.26× |
| Arizona | 892,804 | 1.48× |
| North Carolina | 888,089 | 1× |
| Virginia | 757,217 | 1.05× |
| Ohio | 722,805 | 0.79× |
| Washington | 683,756 | 1.15× |
| Michigan | 655,375 | 0.85× |
| Maryland | 602,922 | 1.19× |
| Colorado | 596,279 | 1.28× |
| Massachusetts | 593,113 | 1.02× |
| Tennessee | 544,973 | 0.92× |
| Indiana | 442,743 | 0.82× |
| Missouri | 442,043 | 0.93× |
| Nevada | 439,698 | 1.54× |
| South Carolina | 428,642 | 0.96× |
| Minnesota | 396,391 | 0.94× |
| Wisconsin | 386,109 | 0.87× |
| Alabama | 360,313 | 0.87× |
| Oregon | 350,194 | 1.03× |
| Louisiana | 333,875 | 0.88× |
| Connecticut | 301,479 | 1.02× |
| Hawaii | 282,182 | 2.22× |
| Kentucky | 273,744 | 0.74× |
| Oklahoma | 267,754 | 0.82× |
| Utah | 248,230 | 0.94× |
| Kansas | 195,074 | 0.84× |
| Arkansas | 187,399 | 0.77× |
| Mississippi | 179,527 | 0.74× |
| Iowa | 176,528 | 0.72× |
| New Mexico | 141,755 | 0.96× |
| Idaho | 119,754 | 0.81× |
| Nebraska | 117,587 | 0.79× |
| Alaska | 107,227 | 1.7× |
| Delaware | 95,040 | 1.16× |
| New Hampshire | 90,570 | 0.78× |
| Washington, District of Columbia | 89,590 | 1.01× |
| West Virginia | 82,749 | 0.6× |
| Maine | 75,619 | 0.71× |
| Montana | 70,911 | 0.86× |
| Rhode Island | 69,768 | 0.74× |
| South Dakota | 46,661 | 0.68× |
| North Dakota | 43,368 | 0.71× |
| Vermont | 36,727 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.21 |
| Quality Awareness | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.62 |
| Indulgence | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.7% |
| United Kingdom | 5.5% |
See Baggage audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.