Baggage Audience in Germany
Baggage has an estimated audience of 4,059,098 people in Germany. 57.8% are female, 42.2% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Geography, Catherine O'Hara, Airplane, Backpack, Gala.
The average Baggage fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Geography, Catherine O'Hara, Airplane, with strongest over-indexing on Geography (3.75× the country average). Demographically, the Baggage audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Baggage fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.6 |
| Estimated audience size | 4,059,098 |
Audience persona
The typical Baggage fan in Germany is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Geography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 884,883 | 1× |
| Bayern | 837,158 | 1.28× |
| Baden-Württemberg | 595,290 | 1.07× |
| Hessen | 503,463 | 1.63× |
| Niedersachsen | 322,836 | 0.82× |
| Berlin | 307,237 | 1.69× |
| Rheinland-Pfalz | 250,811 | 1.23× |
| Sachsen | 178,955 | 0.9× |
| Schleswig-Holstein | 123,992 | 0.85× |
| Hamburg | 114,270 | 1.25× |
| Brandenburg | 113,083 | 0.9× |
| Thüringen | 70,387 | 0.68× |
| Sachsen-Anhalt | 58,465 | 0.56× |
| Mecklenburg-Vorpommern | 43,859 | 0.57× |
| Saarland | 40,593 | 0.81× |
| Bremen | 31,733 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Geography | 3.75× | Business & Career |
| Catherine O'Hara | 7.12× | Movies & TV |
| Airplane | 3.92× | Cars & Mobility |
| Backpack | 4.94× | Fashion & Accessoires |
| Gala | 1.86× | News |
| Camping | 1.9× | Travel & Leisure |
| Tchibo | 2.17× | Shopping |
| Airbnb | 1.67× | Travel & Leisure |
| Samsonite | 6.13× | Fashion & Accessoires |
| Jewelry | 1.57× | Fashion & Accessoires |
| Dresses | 1.93× | Fashion & Accessoires |
| Boats | 2.05× | Cars & Mobility |
| Euphoria | 1.5× | Movies & TV |
| Boutiques | 1.8× | Fashion & Accessoires |
| Deichmann | 1.67× | Shopping |
| C&A | 1.98× | Shopping |
| Bag | 3.56× | Fashion & Accessoires |
| Rossmann | 1.59× | Shopping |
| Transport | 1.68× | Cars & Mobility |
| Meditation | 2.05× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| Quality Awareness | PREMIUM | 1.6 |
| Convenience Orientation | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
| Sustainability | BALANCE | 1.52 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.7% |
| United Kingdom | 5.5% |
See Baggage audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baggage have in Germany?
Baggage has an estimated audience of 4,059,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baggage fans?
57.8% of Baggage fans are female, 42.2% are male, with an average age of 43.6 years.
Which brands do Baggage fans like most?
Baggage fans show strongest brand affinity for Geography (3.75×), Catherine O'Hara (7.12×), and Airplane (3.92×) over the country average.
Where do Baggage fans live in Germany?
Baggage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 884,883), Bayern (reach 837,158), and Baden-Württemberg (reach 595,290). These three regions account for the largest share of the active audience.
What other brands do Baggage fans also like?
Beyond Baggage itself, the audience over-indexes on Catherine O'Hara (7.12×), Airplane (3.92×), Backpack (4.94×), and Gala (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.