Rascasse Audience Intelligence

Airplane Audience in Germany

A data profile of the people who buy, follow and care about Airplane in Germany — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 5,224,731 people in Germany.

#621among Topic in Germany#49in Cars & Mobility

The average Airplane fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Business class, Tagesschau, with strongest over-indexing on Nature (3.52× the country average).

Demographically, the Airplane audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Airplane fan in Germany is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airplane profile in Germany.

Audience size
5.2M
in Germany
Gender
44.3%♀
55.7% male
Age
42.6
average years
Country rank
#997
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airplane fans

44.3% are female, 55.7% are male, average age 42.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Airplane audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age42.6
Estimated audience size5,224,731
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Airplane audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Airplane audience comes from Germany.

Worldwide audience distribution share by country for Airplane
CountryShare
United States21.6%
Italy5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airplane audience in Germany is strongest.

Fig. 05

Top regions by affinity

Airplane fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.13×
02Sachsen~300K1.11×
03Hamburg~100K1.09×
04Nordrhein-Westfalen~1M1.06×
05Rheinland-Pfalz~300K1.04×
06Baden-Württemberg~700K1.02×
07Schleswig-Holstein~200K1.02×
08Niedersachsen~500K1.01×
09Thüringen~100K1.00×
10Mecklenburg-Vorpommern~100K1.00×
11Hessen~400K0.98×
12Bayern~800K0.96×
13Sachsen-Anhalt~100K0.95×
14Berlin~200K0.93×
15Bremen~40K0.90×
16Saarland~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Airplane, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airplane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airplane audience
#·InterestCategoryAffinity×
01Business classTravel & Leisure4.58×
02First class travelTravel & Leisure4.27×
03BaggageFashion & Accessoires3.92×
04Tour de FranceSports3.65×
05NatureHome & Garden3.52×
06LodgingTravel & Leisure2.80×
07VacationsTravel & Leisure2.78×
08Robert RedfordMovies & TV2.78×
09Summer vacationTravel & Leisure2.59×
10AirlineTravel & Leisure2.42×
11SkyscannerTravel & Leisure2.42×
12TagesschauMovies & TV1.95×
13RyanairTravel & Leisure1.94×
14FamilyKids & Family1.81×
15EmailTechnology & Electronics1.68×
16TransfermarktSports1.67×
17German languagePolitics & Society1.66×
18LufthansaTravel & Leisure1.62×
19Netto Marken-DiscountShopping1.57×
20HermèsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airplane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airplane audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.93×
TravellingTHRILL1.63×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airplane audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
DIY MentalityTHRILL0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airplane have in Germany?

Airplane has an estimated audience of 5,224,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Airplane fans?

44.3% of Airplane fans are female, 55.7% are male, with an average age of 42.6 years.

03

Which brands do Airplane fans like most?

Airplane fans show strongest brand affinity for Nature (3.52×), Business class (4.58×), and Tagesschau (1.95×) over the country average.

04

Where do Airplane fans live in Germany?

Airplane fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Airplane fans also like?

Beyond Airplane itself, the audience over-indexes on Business class (4.58×), Tagesschau (1.95×), Vacations (2.78×), and First class travel (4.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Airplane audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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