Airplane Audience in Germany
Airplane has an estimated audience of 5,224,731 people in Germany. 44.3% are female, 55.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Business class, Baggage, Ryanair, Pets.
The average Airplane fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Business class, Baggage, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Airplane audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Airplane fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.6 |
| Estimated audience size | 5,224,731 |
Audience persona
The typical Airplane fan in Germany is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,232,936 | 1.08× |
| Bayern | 834,589 | 0.99× |
| Baden-Württemberg | 743,851 | 1.04× |
| Niedersachsen | 526,382 | 1.04× |
| Hessen | 395,950 | 0.99× |
| Sachsen | 269,707 | 1.05× |
| Rheinland-Pfalz | 261,018 | 1× |
| Berlin | 216,840 | 0.93× |
| Schleswig-Holstein | 197,196 | 1.05× |
| Brandenburg | 177,438 | 1.09× |
| Hamburg | 134,777 | 1.14× |
| Sachsen-Anhalt | 125,562 | 0.93× |
| Thüringen | 125,295 | 0.94× |
| Mecklenburg-Vorpommern | 102,763 | 1.03× |
| Saarland | 50,689 | 0.79× |
| Bremen | 40,134 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Business class | 5.19× | Travel & Leisure |
| Baggage | 5.18× | Fashion & Accessoires |
| Ryanair | 2.5× | Travel & Leisure |
| Pets | 1.66× | Pets & Animals |
| First class travel | 4.13× | Travel & Leisure |
| Satire | 3.94× | Literature |
| Vacations | 2.53× | Travel & Leisure |
| Self care | 3.09× | Health |
| Automobiles | 1.84× | Cars & Mobility |
| Hygiene | 2.89× | Beauty & Wellness |
| Transfermarkt | 2.43× | Sports |
| Family | 1.7× | Kids & Family |
| Walking | 3.73× | Sports |
| Fressnapf | 2.9× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Alpine skiing | 2.38× | Sports |
| Hermès | 1.94× | Fashion & Accessoires |
| Luxury yacht | 3.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.82 |
| Indulgence | JOY | 1.88 |
| Luxury Orientation | PREMIUM | 1.7 |
| Design Affinity | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
See Airplane audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Airplane have in Germany?
Airplane has an estimated audience of 5,224,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Airplane fans?
44.3% of Airplane fans are female, 55.7% are male, with an average age of 42.6 years.
Which brands do Airplane fans like most?
Airplane fans show strongest brand affinity for Tagesschau (2.5×), Business class (5.19×), and Baggage (5.18×) over the country average.
Where do Airplane fans live in Germany?
Airplane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,232,936), Bayern (reach 834,589), and Baden-Württemberg (reach 743,851). These three regions account for the largest share of the active audience.
What other brands do Airplane fans also like?
Beyond Airplane itself, the audience over-indexes on Business class (5.19×), Baggage (5.18×), Ryanair (2.5×), and Pets (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.