A data profile of the people who buy, follow and care about Airplane in Brazil — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 6,987,254 people in Brazil.
Airplane has an estimated audience of 6,987,254 people in Brazil. 50.0% are female, 50.0% are male, average age 43.7. Top brand affinities: Lodging, MSN, First class travel, Localiza, Dafiti.
Top brand affinities include Lodging, MSN, First class travel, with strongest over-indexing on Lodging (2.84× the country average).
Demographically, the Airplane audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Airplane fan in Brazil is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Lodging.
The key figures that characterise the Airplane profile in Brazil.
50.0% are female, 50.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 43.7 |
| Estimated audience size | 6,987,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Airplane audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Embraer | Cars & Mobility | 3.98× | ||
| 02 | Malaysia Airlines | Travel & Leisure | 3.21× | ||
| 03 | Lodging | Travel & Leisure | 2.84× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.72× | ||
| 05 | First class travel | Travel & Leisure | 2.61× | ||
| 06 | Mexico | Travel & Leisure | 1.99× | ||
| 07 | Island | Travel & Leisure | 1.89× | ||
| 08 | MSN | News | 1.88× | ||
| 09 | Airline | Travel & Leisure | 1.88× | ||
| 10 | Petrobras | Cars & Mobility | 1.86× | ||
| 11 | Business class | Travel & Leisure | 1.76× | ||
| 12 | UOL Esporte | Sports | 1.76× | ||
| 13 | Google Flights | Travel & Leisure | 1.67× | ||
| 14 | Skyscanner | Travel & Leisure | 1.66× | ||
| 15 | Dafiti | Fashion & Accessoires | 1.65× | ||
| 16 | Public transport | Cars & Mobility | 1.64× | ||
| 17 | Localiza | Cars & Mobility | 1.62× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.57× | ||
| 19 | Centauro | Cars & Mobility | 1.55× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.19× | |
| Career Orientation | POWER | 1.61× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.74× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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