A data profile of the people who buy, follow and care about Airplane in Mexico — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 4,199,833 people in Mexico.
Airplane has an estimated audience of 4,199,833 people in Mexico. 48.2% are female, 51.8% are male, average age 36.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (379.89× the country average).
Demographically, the Airplane audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Airplane fan in Mexico is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Airplane profile in Mexico.
48.2% are female, 51.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 36.3 |
| Estimated audience size | 4,199,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Airplane audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 379.89× | ||
| 02 | Daily Horoscope | Internet & Social Media | 329.06× | ||
| 03 | Shopping and fashion | Shopping | 114.51× | ||
| 04 | Game consoles | Technology & Electronics | 87.88× | ||
| 05 | Valentine's Day | Kids & Family | 82.46× | ||
| 06 | Catholic Church | Politics & Society | 74.57× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 67.55× | ||
| 08 | Travel agency | Travel & Leisure | 66.58× | ||
| 09 | Broadcasting of sports events | Movies & TV | 55.93× | ||
| 10 | El País | News | 47.94× | ||
| 11 | Banana | Food & Beverages | 42.61× | ||
| 12 | Sarcasm | Politics & Society | 42.61× | ||
| 13 | Mobile game | Games | 38.06× | ||
| 14 | Machu Picchu | Travel & Leisure | 37.28× | ||
| 15 | Orange (fruit) | Food & Beverages | 37.28× | ||
| 16 | Dentistry | Business & Career | 34.62× | ||
| 17 | Multi-level marketing | Business & Career | 26.63× | ||
| 18 | Breastfeeding | Kids & Family | 23.41× | ||
| 19 | Sexology | Kids & Family | 21.69× | ||
| 20 | Freeware | Technology & Electronics | 19.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 18.07× | |
| Spirituality | BALANCE | 15.64× | |
| Urban Lifestyle | OPEN | 4.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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