A data profile of the people who buy, follow and care about Airplane in Italy — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 9,374,103 people in Italy.
Airplane has an estimated audience of 9,374,103 people in Italy. 52.1% are female, 47.9% are male, average age 45.8. Top brand affinities: Wikipedia, Singer-songwriter, TicketOne, Satire, EasyJet.
Top brand affinities include Wikipedia, Singer-songwriter, TicketOne, with strongest over-indexing on Wikipedia (3.69× the country average).
Demographically, the Airplane audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Airplane fan in Italy is balanced, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Airplane profile in Italy.
52.1% are female, 47.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.8 |
| Estimated audience size | 9,374,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Airplane audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.69× | ||
| 02 | Flightradar24 | Travel & Leisure | 3.58× | ||
| 03 | Improvisation | Music & Radio | 3.26× | ||
| 04 | New Testament | Politics & Society | 3.12× | ||
| 05 | Satire | Literature | 2.42× | ||
| 06 | Travel agency | Travel & Leisure | 2.38× | ||
| 07 | Rail transport | Travel & Leisure | 2.05× | ||
| 08 | Doctor of Medicine | Business & Career | 2.04× | ||
| 09 | General practitioner | Health | 1.96× | ||
| 10 | Sanremo Music Festival | Music & Radio | 1.87× | ||
| 11 | TicketOne | Travel & Leisure | 1.73× | ||
| 12 | Slovenia | Travel & Leisure | 1.65× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.65× | ||
| 14 | Champagne | Food & Beverages | 1.65× | ||
| 15 | Wine tasting | Food & Beverages | 1.59× | ||
| 16 | Genetics | Kids & Family | 1.58× | ||
| 17 | Musical theatre | Movies & TV | 1.58× | ||
| 18 | EasyJet | Travel & Leisure | 1.57× | ||
| 19 | Singer-songwriter | Music & Radio | 1.54× | ||
| 20 | Travel website | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Travelling | THRILL | 1.49× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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