Airplane Audience in Italy
Airplane has an estimated audience of 9,374,103 people in Italy. 52.1% are female, 47.9% are male, average age 45.8. Top brand affinities: Instant messaging, Slovenia, General practitioner, Dentistry, Voucher.
Top brand affinities include Instant messaging, Slovenia, General practitioner, with strongest over-indexing on Instant messaging (3× the country average). Demographically, the Airplane audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Travelling, DIY Mentality.
Category: Cars & Mobility · Type: Topic
Demographics of Airplane fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.8 |
| Estimated audience size | 9,374,103 |
Audience persona
The typical Airplane fan in Italy is balanced, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3× | Internet & Social Media |
| Slovenia | 2.92× | Travel & Leisure |
| General practitioner | 3.56× | Health |
| Dentistry | 3.14× | Business & Career |
| Voucher | 2.73× | Shopping |
| Expert (company) | 2.77× | Shopping |
| Airbnb | 1.7× | Travel & Leisure |
| Canada | 2.16× | Travel & Leisure |
| La Dolce Vita | 5.74× | Movies & TV |
| Wikipedia | 2.02× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Weather | 2.66× | Home & Garden |
| Doctor of Medicine | 3.04× | Business & Career |
| Ischia | 3.22× | Travel & Leisure |
| EasyJet | 1.75× | Travel & Leisure |
| Germany | 2.63× | Travel & Leisure |
| Google Maps | 1.63× | Internet & Social Media |
| Expedia | 3.36× | Travel & Leisure |
| Enoteca | 2.77× | Food & Beverages |
| Tattoos | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.65 |
| DIY Mentality | THRILL | 1.34 |
| Career Orientation | POWER | 1.32 |
| Luxury Orientation | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
See Airplane audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.