Rascasse Audience Intelligence

General practitioner Audience in Italy

A data profile of the people who buy, follow and care about General practitioner in Italy — modelled from more than twelve digital signal sources. General practitioner has an estimated audience of 5,514,901 people in Italy.

The average General practitioner fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Clinic, Message in a Bottle (film), Physician, with strongest over-indexing on Clinic (5.5× the country average).

Demographically, the General practitioner audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical General practitioner fan in Italy is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Clinic.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General practitioner profile in Italy.

Audience size
5.5M
in Italy
Gender
69.5%
30.5% male
Age
45.5
average years
Country rank
#1184
Touchpoint in Italy
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of General practitioner fans

69.5% are female, 30.5% are male, average age 45.5.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for General practitioner audience in Italy
MetricValue
Female69.5%
Male30.5%
Average age45.5
Estimated audience size5,514,901
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the General practitioner audience in Italy
Age bracketShare%
16-195%
20-2914%
30-3924%
40-4926%
50+31%
Fig. 04

Worldwide distribution

15.3%

of the worldwide General practitioner audience comes from Italy.

Worldwide audience distribution share by country for General practitioner
CountryShare
Italy15.3%
United States11.6%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General practitioner audience in Italy is strongest.

Fig. 05

Top regions by affinity

General practitioner fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1M1.16×
02Veneto~500K1.14×
03Aosta Valley~20K1.08×
04Trentino-Alto Adige/Südtirol~100K1.06×
05Molise~30K1.06×
06Basilicata~50K1.02×
07Friuli-Venezia Giulia~100K1.00×
08Umbria~90K0.99×
09Sardinia~200K0.98×
10Calabria~200K0.97×
11Abruzzo~100K0.97×
12Sicilia~500K0.96×
13Tuscany~400K0.96×
14Marche~100K0.95×
15Lazio~600K0.94×
16Liguria~100K0.94×
17Emilia-Romagna~400K0.93×
18Puglia~300K0.91×
19Campania~600K0.90×
20Piedmont~400K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General practitioner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General practitioner audience
#·InterestCategoryAffinity×
01Bachelor of Medicine, Bachelor of SurgeryBusiness & Career7.43×
02United States Medical Licensing ExaminationPolitics & Society6.44×
03Doctor of MedicineBusiness & Career5.69×
04ClinicHealth5.50×
05PhysicianBusiness & Career3.68×
06Message in a Bottle (film)Movies & TV2.80×
07LawBusiness & Career2.79×
08LeggoNews2.77×
09Voluntary associationPolitics & Society2.61×
10Il MessaggeroNews2.45×
11PoliticsPolitics & Society2.44×
12ScienceBusiness & Career2.39×
13La StampaNews2.36×
14MedicineBusiness & Career2.30×
15EducationBusiness & Career2.26×
16ChildKids & Family2.18×
17HouseHome & Garden2.11×
18LeisureTravel & Leisure2.11×
19Mediterranean SeaTravel & Leisure2.05×
20Social networkInternet & Social Media1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General practitioner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by General practitioner audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.25×
TraditionCONSERVATISM1.61×
CreativityOPEN1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by General practitioner audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.76×
Urban LifestyleOPEN0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does General practitioner have in Italy?

General practitioner has an estimated audience of 5,514,901 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of General practitioner fans?

69.5% of General practitioner fans are female, 30.5% are male, with an average age of 45.5 years.

03

Which brands do General practitioner fans like most?

General practitioner fans show strongest brand affinity for Clinic (5.5×), Message in a Bottle (film) (2.8×), and Physician (3.68×) over the country average.

04

Where do General practitioner fans live in Italy?

General practitioner fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do General practitioner fans also like?

Beyond General practitioner itself, the audience over-indexes on Message in a Bottle (film) (2.8×), Physician (3.68×), Bachelor of Medicine, Bachelor of Surgery (7.43×), and Law (2.79×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for General practitioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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