A data profile of the people who buy, follow and care about General practitioner in Italy — modelled from more than twelve digital signal sources. General practitioner has an estimated audience of 5,514,901 people in Italy.
The average General practitioner fan in Italy is 45.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Clinic, Message in a Bottle (film), Physician, with strongest over-indexing on Clinic (5.5× the country average).
Demographically, the General practitioner audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical General practitioner fan in Italy is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Clinic.
The key figures that characterise the General practitioner profile in Italy.
69.5% are female, 30.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.5 |
| Estimated audience size | 5,514,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide General practitioner audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 15.3% |
| United States | 11.6% |
| Brazil | 5.9% |
Where the General practitioner audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.16× | |
| 02 | Veneto | ~500K | 1.14× | |
| 03 | Aosta Valley | ~20K | 1.08× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 05 | Molise | ~30K | 1.06× | |
| 06 | Basilicata | ~50K | 1.02× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 08 | Umbria | ~90K | 0.99× | |
| 09 | Sardinia | ~200K | 0.98× | |
| 10 | Calabria | ~200K | 0.97× | |
| 11 | Abruzzo | ~100K | 0.97× | |
| 12 | Sicilia | ~500K | 0.96× | |
| 13 | Tuscany | ~400K | 0.96× | |
| 14 | Marche | ~100K | 0.95× | |
| 15 | Lazio | ~600K | 0.94× | |
| 16 | Liguria | ~100K | 0.94× | |
| 17 | Emilia-Romagna | ~400K | 0.93× | |
| 18 | Puglia | ~300K | 0.91× | |
| 19 | Campania | ~600K | 0.90× | |
| 20 | Piedmont | ~400K | 0.89× |
The strongest cross-interests of the General practitioner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachelor of Medicine, Bachelor of Surgery | Business & Career | 7.43× | ||
| 02 | United States Medical Licensing Examination | Politics & Society | 6.44× | ||
| 03 | Doctor of Medicine | Business & Career | 5.69× | ||
| 04 | Clinic | Health | 5.50× | ||
| 05 | Physician | Business & Career | 3.68× | ||
| 06 | Message in a Bottle (film) | Movies & TV | 2.80× | ||
| 07 | Law | Business & Career | 2.79× | ||
| 08 | Leggo | News | 2.77× | ||
| 09 | Voluntary association | Politics & Society | 2.61× | ||
| 10 | Il Messaggero | News | 2.45× | ||
| 11 | Politics | Politics & Society | 2.44× | ||
| 12 | Science | Business & Career | 2.39× | ||
| 13 | La Stampa | News | 2.36× | ||
| 14 | Medicine | Business & Career | 2.30× | ||
| 15 | Education | Business & Career | 2.26× | ||
| 16 | Child | Kids & Family | 2.18× | ||
| 17 | House | Home & Garden | 2.11× | ||
| 18 | Leisure | Travel & Leisure | 2.11× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 2.05× | ||
| 20 | Social network | Internet & Social Media | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.25× | |
| Tradition | CONSERVATISM | 1.61× | |
| Creativity | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Urban Lifestyle | OPEN | 0.82× |
General practitioner has an estimated audience of 5,514,901 people in Italy, concentrated in Lombardy and Lazio.
69.5% of General practitioner fans are female, 30.5% are male, with an average age of 45.5 years.
General practitioner fans show strongest brand affinity for Clinic (5.5×), Message in a Bottle (film) (2.8×), and Physician (3.68×) over the country average.
General practitioner fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond General practitioner itself, the audience over-indexes on Message in a Bottle (film) (2.8×), Physician (3.68×), Bachelor of Medicine, Bachelor of Surgery (7.43×), and Law (2.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for General practitioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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