A data profile of the people who buy, follow and care about Boutiques in Italy — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 21,768,463 people in Italy.
The average Boutiques fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Little black dress, Loyalty, Best fashion, with strongest over-indexing on Little black dress (1.56× the country average).
Demographically, the Boutiques audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Boutiques fan in Italy is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Little black dress.
The key figures that characterise the Boutiques profile in Italy.
64.9% are female, 35.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.8 |
| Estimated audience size | 21,768,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Boutiques audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~3.5M | 1.46× | |
| 02 | Puglia | ~2M | 1.30× | |
| 03 | Sicilia | ~2.5M | 1.20× | |
| 04 | Trentino-Alto Adige/Südtirol | ~500K | 1.16× | |
| 05 | Tuscany | ~1.5M | 1.13× | |
| 06 | Lazio | ~3M | 1.10× | |
| 07 | Lombardy | ~4M | 1.07× | |
| 08 | Calabria | ~700K | 1.07× | |
| 09 | Veneto | ~2M | 1.06× | |
| 10 | Marche | ~500K | 1.00× | |
| 11 | Sardinia | ~600K | 0.98× | |
| 12 | Emilia-Romagna | ~1.5M | 0.96× | |
| 13 | Piedmont | ~1.5M | 0.94× | |
| 14 | Liguria | ~600K | 0.94× | |
| 15 | Basilicata | ~200K | 0.94× | |
| 16 | Friuli-Venezia Giulia | ~400K | 0.93× | |
| 17 | Aosta Valley | ~50K | 0.91× | |
| 18 | Molise | ~90K | 0.89× | |
| 19 | Umbria | ~300K | 0.87× | |
| 20 | Abruzzo | ~400K | 0.84× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Best fashion | Business & Career | 1.59× | ||
| 02 | Little black dress | Fashion & Accessoires | 1.56× | ||
| 03 | Loyalty | Business & Career | 1.56× | ||
| 04 | John Wall (basketball) | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Quality Awareness | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.67× |
Boutiques has an estimated audience of 21,768,463 people in Italy, concentrated in Lombardy and Campania.
64.9% of Boutiques fans are female, 35.1% are male, with an average age of 43.8 years.
Boutiques fans show strongest brand affinity for Little black dress (1.56×), Loyalty (1.56×), and Best fashion (1.59×) over the country average.
Boutiques fans in Italy are most concentrated in Lombardy (reach ~4M), Campania (reach ~3.5M), and Lazio (reach ~3M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.