Boutiques Audience in Italy
Boutiques has an estimated audience of 21,768,463 people in Italy. 64.9% are female, 35.1% are male, average age 43.8. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Little black dress, Loyalty, Best fashion, John Wall (basketball).
The average Boutiques fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Little black dress, Loyalty, Best fashion, with strongest over-indexing on Little black dress (1.56× the country average). Demographically, the Boutiques audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.8 |
| Estimated audience size | 21,768,463 |
Audience persona
The typical Boutiques fan in Italy is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Little black dress.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,094,529 | 1.07× |
| Campania | 3,645,960 | 1.49× |
| Lazio | 2,951,748 | 1.11× |
| Sicilia | 2,306,998 | 1.22× |
| Puglia | 1,988,797 | 1.33× |
| Veneto | 1,842,014 | 1.07× |
| Emilia-Romagna | 1,698,349 | 0.96× |
| Tuscany | 1,646,875 | 1.14× |
| Piedmont | 1,507,783 | 0.94× |
| Calabria | 723,623 | 1.09× |
| Sardinia | 593,084 | 0.97× |
| Liguria | 563,994 | 0.92× |
| Marche | 540,818 | 1× |
| Trentino-Alto Adige/Südtirol | 497,159 | 1.21× |
| Abruzzo | 371,026 | 0.77× |
| Friuli-Venezia Giulia | 367,571 | 0.9× |
| Umbria | 279,027 | 0.79× |
| Basilicata | 175,289 | 0.88× |
| Molise | 61,805 | 0.6× |
| Aosta Valley | 30,837 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Little black dress | 1.56× | Fashion & Accessoires |
| Loyalty | 1.56× | Business & Career |
| Best fashion | 1.59× | Business & Career |
| John Wall (basketball) | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Community Orientation | OPEN | 1.09 |
| Luxury Orientation | PREMIUM | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| Social Media Usage | JOY | 0.97 |
| Quality Awareness | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
- Beauty salons (16,505,673)
Frequently asked questions
How many fans does Boutiques have in Italy?
Boutiques has an estimated audience of 21,768,463 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Boutiques fans?
64.9% of Boutiques fans are female, 35.1% are male, with an average age of 43.8 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for Little black dress (1.56×), Loyalty (1.56×), and Best fashion (1.59×) over the country average.
Where do Boutiques fans live in Italy?
Boutiques fans in Italy are most concentrated in Lombardy (reach 4,094,529), Campania (reach 3,645,960), and Lazio (reach 2,951,748). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.