A data profile of the people who buy, follow and care about Boutiques in Canada — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 7,430,450 people in Canada.
The average Boutiques fan in Canada is 42.0 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Sephora, Old Navy, simons, with strongest over-indexing on Sephora (1.56× the country average).
Demographically, the Boutiques audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Boutiques fan in Canada is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
The key figures that characterise the Boutiques profile in Canada.
67.2% are female, 32.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.0 |
| Estimated audience size | 7,430,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Boutiques audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5.5M | 3.51× | |
| 02 | British Columbia | ~1M | 0.93× | |
| 03 | Newfoundland and Labrador | ~100K | 0.91× | |
| 04 | Ontario | ~3M | 0.90× | |
| 05 | Alberta | ~800K | 0.85× | |
| 06 | Prince Edward Island | ~30K | 0.81× | |
| 07 | New Brunswick | ~100K | 0.80× | |
| 08 | Saskatchewan | ~200K | 0.69× | |
| 09 | Nova Scotia | ~200K | 0.69× | |
| 10 | Manitoba | ~200K | 0.67× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business marketing | Business & Career | 1.99× | ||
| 02 | Carter's | Fashion & Accessoires | 1.85× | ||
| 03 | simons | Shopping | 1.77× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.73× | ||
| 05 | Reitmans | Fashion & Accessoires | 1.68× | ||
| 06 | Designer clothing | Fashion & Accessoires | 1.68× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 08 | Infant clothing | Kids & Family | 1.63× | ||
| 09 | Zara | Shopping | 1.63× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 11 | Gown | Fashion & Accessoires | 1.62× | ||
| 12 | Eyelash | Beauty & Wellness | 1.62× | ||
| 13 | Jean Coutu Group | Shopping | 1.59× | ||
| 14 | H&M | Shopping | 1.57× | ||
| 15 | Sephora | Shopping | 1.56× | ||
| 16 | Old Navy | Fashion & Accessoires | 1.55× | ||
| 17 | Aritzia | Fashion & Accessoires | 1.52× | ||
| 18 | Skirt | Fashion & Accessoires | 1.52× | ||
| 19 | Skin care | Beauty & Wellness | 1.51× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Individualism | JOY | 1.33× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Design Affinity | PREMIUM | 0.88× | |
| Convenience Orientation | PREMIUM | 0.89× |
Boutiques has an estimated audience of 7,430,450 people in Canada, concentrated in Quebec and Ontario.
67.2% of Boutiques fans are female, 32.8% are male, with an average age of 42.0 years.
Boutiques fans show strongest brand affinity for Sephora (1.56×), Old Navy (1.55×), and simons (1.77×) over the country average.
Boutiques fans in Canada are most concentrated in Quebec (reach ~5.5M), Ontario (reach ~3M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Old Navy (1.55×), simons (1.77×), Aritzia (1.52×), and H&M (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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