Boutiques Audience in Canada
Boutiques has an estimated audience of 7,430,450 people in Canada. 67.2% are female, 32.8% are male, average age 42.0. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Sephora, Old Navy, Aritzia, H&M, simons.
The average Boutiques fan in Canada is 42.0 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Sephora, Old Navy, Aritzia, with strongest over-indexing on Sephora (1.56× the country average). Demographically, the Boutiques audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.0 |
| Estimated audience size | 7,430,450 |
Audience persona
The typical Boutiques fan in Canada is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,572,837 | 3.51× |
| Ontario | 2,817,210 | 0.9× |
| British Columbia | 1,030,773 | 0.93× |
| Alberta | 783,169 | 0.85× |
| Manitoba | 186,801 | 0.67× |
| Saskatchewan | 162,869 | 0.69× |
| Nova Scotia | 153,691 | 0.69× |
| New Brunswick | 137,750 | 0.8× |
| Newfoundland and Labrador | 102,595 | 0.91× |
| Prince Edward Island | 29,508 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.56× | Shopping |
| Old Navy | 1.55× | Fashion & Accessoires |
| Aritzia | 1.52× | Fashion & Accessoires |
| H&M | 1.57× | Shopping |
| simons | 1.77× | Shopping |
| Skin care | 1.51× | Beauty & Wellness |
| Reitmans | 1.68× | Fashion & Accessoires |
| Handbags | 1.51× | Fashion & Accessoires |
| Children's clothing | 1.63× | Fashion & Accessoires |
| Designer clothing | 1.68× | Fashion & Accessoires |
| Natural skin care | 1.62× | Beauty & Wellness |
| Infant clothing | 1.63× | Kids & Family |
| Business marketing | 1.99× | Business & Career |
| Zara | 1.63× | Shopping |
| Skirt | 1.52× | Fashion & Accessoires |
| Jean Coutu Group | 1.59× | Shopping |
| Gown | 1.62× | Fashion & Accessoires |
| Eyelash | 1.62× | Beauty & Wellness |
| Makeup Tutorials | 1.73× | Beauty & Wellness |
| Ring (jewellery) | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Individualism | JOY | 1.33 |
| Early Adopter Mentality | POWER | 1.22 |
| Spirituality | BALANCE | 1.19 |
| Travelling | THRILL | 1.13 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
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- Concerts (8,357,650)
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- Spas (7,946,879)
- Beauty salons (7,600,580)
- Bars (6,886,550)
Frequently asked questions
How many fans does Boutiques have in Canada?
Boutiques has an estimated audience of 7,430,450 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Boutiques fans?
67.2% of Boutiques fans are female, 32.8% are male, with an average age of 42.0 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for Sephora (1.56×), Old Navy (1.55×), and Aritzia (1.52×) over the country average.
Where do Boutiques fans live in Canada?
Boutiques fans in Canada are most concentrated in Quebec (reach 5,572,837), Ontario (reach 2,817,210), and British Columbia (reach 1,030,773). These three regions account for the largest share of the active audience.
What other brands do Boutiques fans also like?
Beyond Boutiques itself, the audience over-indexes on Old Navy (1.55×), Aritzia (1.52×), H&M (1.57×), and simons (1.77×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.