A data profile of the people who buy, follow and care about Parties in Canada — modelled from more than twelve digital signal sources. Parties has an estimated audience of 8,028,276 people in Canada.
The average Parties fan in Canada is 40.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Jim Carrey, Spanish language, Costume party, with strongest over-indexing on Jim Carrey (1.7× the country average).
Demographically, the Parties audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 10 regions tracked by Rascasse.
The typical Parties fan in Canada is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Jim Carrey.
The key figures that characterise the Parties profile in Canada.
55.9% are female, 44.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 40.2 |
| Estimated audience size | 8,028,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Parties audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Where the Parties audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 1.59× | |
| 02 | Ontario | ~4.5M | 1.29× | |
| 03 | British Columbia | ~1.5M | 1.12× | |
| 04 | Alberta | ~1M | 1.02× | |
| 05 | Saskatchewan | ~200K | 0.98× | |
| 06 | Manitoba | ~300K | 0.97× | |
| 07 | Nova Scotia | ~200K | 0.97× | |
| 08 | New Brunswick | ~200K | 0.97× | |
| 09 | Newfoundland and Labrador | ~100K | 0.86× | |
| 10 | Prince Edward Island | ~30K | 0.82× |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 1.70× | ||
| 02 | Plastic Surgeon | Health | 1.70× | ||
| 03 | Moët & Chandon | Food & Beverages | 1.58× | ||
| 04 | Costume party | Arts & Culture | 1.57× | ||
| 05 | Alexander McQueen (brand) | Fashion & Accessoires | 1.57× | ||
| 06 | Disney Store | Shopping | 1.56× | ||
| 07 | Giveaways | Shopping | 1.56× | ||
| 08 | Spanish language | Politics & Society | 1.54× | ||
| 09 | Marc Anthony | Music & Radio | 1.53× | ||
| 10 | Los Angeles FC | Sports | 1.53× | ||
| 11 | Beluga caviar | Food & Beverages | 1.53× | ||
| 12 | W Hotels | Travel & Leisure | 1.53× | ||
| 13 | Jerry Seinfeld | Movies & TV | 1.51× | ||
| 14 | LGBT tourism | Travel & Leisure | 1.51× | ||
| 15 | Carlos Vives | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Family Orientation | CONSERVATISM | 1.18× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.95× |
Parties has an estimated audience of 8,028,276 people in Canada, concentrated in Ontario and Quebec.
55.9% of Parties fans are female, 44.1% are male, with an average age of 40.2 years.
Parties fans show strongest brand affinity for Jim Carrey (1.7×), Spanish language (1.54×), and Costume party (1.57×) over the country average.
Parties fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Parties itself, the audience over-indexes on Spanish language (1.54×), Costume party (1.57×), Disney Store (1.56×), and Jerry Seinfeld (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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