Parties Audience in Canada
Parties has an estimated audience of 8,028,276 people in Canada. 55.9% are female, 44.1% are male, average age 40.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Jim Carrey, Spanish language, Costume party, Disney Store, Jerry Seinfeld.
The average Parties fan in Canada is 40.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Jim Carrey, Spanish language, Costume party, with strongest over-indexing on Jim Carrey (1.7× the country average). Demographically, the Parties audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 40.2 |
| Estimated audience size | 8,028,276 |
Audience persona
The typical Parties fan in Canada is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jim Carrey.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,325,662 | 1.29× |
| Quebec | 3,046,516 | 1.59× |
| British Columbia | 1,349,818 | 1.12× |
| Alberta | 1,012,082 | 1.02× |
| Manitoba | 292,084 | 0.97× |
| Saskatchewan | 248,804 | 0.98× |
| Nova Scotia | 232,828 | 0.97× |
| New Brunswick | 178,963 | 0.97× |
| Newfoundland and Labrador | 104,482 | 0.86× |
| Prince Edward Island | 32,438 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jim Carrey | 1.7× | Movies & TV |
| Spanish language | 1.54× | Politics & Society |
| Costume party | 1.57× | Arts & Culture |
| Disney Store | 1.56× | Shopping |
| Jerry Seinfeld | 1.51× | Movies & TV |
| Giveaways | 1.56× | Shopping |
| Alexander McQueen (brand) | 1.57× | Fashion & Accessoires |
| Marc Anthony | 1.53× | Music & Radio |
| Los Angeles FC | 1.53× | Sports |
| LGBT tourism | 1.51× | Travel & Leisure |
| Plastic Surgeon | 1.7× | Health |
| Carlos Vives | 1.51× | Music & Radio |
| Beluga caviar | 1.53× | Food & Beverages |
| Moët & Chandon | 1.58× | Food & Beverages |
| W Hotels | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.27 |
| Indulgence | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
| Extroversion | THRILL | 1.17 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
More Music & Radio audiences in Canada
- Concerts (8,357,650)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
- Bars (6,886,550)
Frequently asked questions
How many fans does Parties have in Canada?
Parties has an estimated audience of 8,028,276 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Parties fans?
55.9% of Parties fans are female, 44.1% are male, with an average age of 40.2 years.
Which brands do Parties fans like most?
Parties fans show strongest brand affinity for Jim Carrey (1.7×), Spanish language (1.54×), and Costume party (1.57×) over the country average.
Where do Parties fans live in Canada?
Parties fans in Canada are most concentrated in Ontario (reach 4,325,662), Quebec (reach 3,046,516), and British Columbia (reach 1,349,818). These three regions account for the largest share of the active audience.
What other brands do Parties fans also like?
Beyond Parties itself, the audience over-indexes on Spanish language (1.54×), Costume party (1.57×), Disney Store (1.56×), and Jerry Seinfeld (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.