Parties Audience in Mexico
Parties has an estimated audience of 8,705,976 people in Mexico. 54.0% are female, 46.0% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (82.12× the country average). Demographically, the Parties audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Music & Radio · Type: Touchpoint
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.9 |
| Estimated audience size | 8,705,976 |
Audience persona
The typical Parties fan in Mexico is balanced, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Parties fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 82.12× | Shopping |
| Costa Rica | 119.34× | Travel & Leisure |
| Game consoles | 54.34× | Technology & Electronics |
| Catholic Church | 31.4× | Politics & Society |
| Sarcasm | 34.16× | Politics & Society |
| Mobile game | 23.75× | Games |
| Dentistry | 29.85× | Business & Career |
| Travel agency | 25.19× | Travel & Leisure |
| Freeware | 24.84× | Technology & Electronics |
| Doctor of Medicine | 26.22× | Business & Career |
| Broadcasting of sports events | 22.08× | Movies & TV |
| Breastfeeding | 20.53× | Kids & Family |
| Public administration | 24.67× | Business & Career |
| General practitioner | 23.12× | Health |
| Machu Picchu | 21.22× | Travel & Leisure |
| Civil service | 23.98× | Politics & Society |
| Love & Sex | 20× | Kids & Family |
| Essay | 26.91× | Literature |
| Valentine's Day | 20× | Kids & Family |
| Made in USA | 20.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 7.18 |
| Spirituality | BALANCE | 7.01 |
| Mindfulness | BALANCE | 2.91 |
| Risk Appetite | THRILL | 2.76 |
| Urban Lifestyle | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
More Music & Radio audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Beauty salons (8,025,304)
- University (7,678,448)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.