Parties Audience in Mexico

Parties has an estimated audience of 8,705,976 people in Mexico. 54.0% are female, 46.0% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (82.12× the country average). Demographically, the Parties audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Travelling, Spirituality.

Category: Music & Radio · Type: Touchpoint

Demographics of Parties fans

Demographic split for Parties audience in Mexico
MetricValue
Female54.0%
Male46.0%
Average age33.9
Estimated audience size8,705,976

Audience persona

The typical Parties fan in Mexico is balanced, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Parties fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Shopping and fashion82.12×Shopping
Costa Rica119.34×Travel & Leisure
Game consoles54.34×Technology & Electronics
Catholic Church31.4×Politics & Society
Sarcasm34.16×Politics & Society
Mobile game23.75×Games
Dentistry29.85×Business & Career
Travel agency25.19×Travel & Leisure
Freeware24.84×Technology & Electronics
Doctor of Medicine26.22×Business & Career
Broadcasting of sports events22.08×Movies & TV
Breastfeeding20.53×Kids & Family
Public administration24.67×Business & Career
General practitioner23.12×Health
Machu Picchu21.22×Travel & Leisure
Civil service23.98×Politics & Society
Love & Sex20×Kids & Family
Essay26.91×Literature
Valentine's Day20×Kids & Family
Made in USA20.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
TravellingTHRILL7.18
SpiritualityBALANCE7.01
MindfulnessBALANCE2.91
Risk AppetiteTHRILL2.76
Urban LifestyleOPEN1.45
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More Music & Radio audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.