Parties Audience in Mexico

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Parties has an estimated audience of 8,705,976 people in Mexico. 54.0% are female, 46.0% are male, average age 33.9. Top brand affinities: Freeware, Dentistry, Sarcasm, Public administration, Made in USA.

Top brand affinities include Freeware, Dentistry, Sarcasm, with strongest over-indexing on Freeware (5.61× the country average). Demographically, the Parties audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Category: Music & Radio · Type: Touchpoint · Subtype: TV series

Demographics of Parties fans

Demographic split for Parties audience in Mexico
MetricValue
Female54.0%
Male46.0%
Average age33.9
Estimated audience size8,705,976

Audience persona

The typical Parties fan in Mexico is balanced, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Freeware5.61×Technology & Electronics
Dentistry4.16×Business & Career
Sarcasm3.47×Politics & Society
Public administration5.72×Business & Career
Made in USA5.99×Business & Career
Civil service6.53×Politics & Society
Breastfeeding4.53×Kids & Family
Live television5.23×Movies & TV
Machu Picchu4.69×Travel & Leisure
Pedro Pascal2.66×Movies & TV
MSN2.31×News
Game consoles2.04×Technology & Electronics
Travel agency2.64×Travel & Leisure
Catholic Church2.1×Politics & Society
Cardiology5.62×Health
Essay6.15×Literature
Real estate broker3.89×Home & Garden
Shellfish4.34×Food & Beverages
Fever4.85×Health
Radio1.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
MindfulnessBALANCE2.54
Risk AppetiteTHRILL2.32
SpiritualityBALANCE1.3
TravellingTHRILL1.26
Price SensitivityPREMIUM1.17
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More TV series audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.