Parties Audience in Mexico

Parties has an estimated audience of 8,705,976 people in Mexico. 54.0% are female, 46.0% are male, average age 33.9. Top brand affinities: Freeware, Dentistry, Sarcasm, Public administration, Made in USA.
Top brand affinities include Freeware, Dentistry, Sarcasm, with strongest over-indexing on Freeware (5.61× the country average). Demographically, the Parties audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Touchpoint · Subtype: TV series
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.9 |
| Estimated audience size | 8,705,976 |
Audience persona
The typical Parties fan in Mexico is balanced, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.61× | Technology & Electronics |
| Dentistry | 4.16× | Business & Career |
| Sarcasm | 3.47× | Politics & Society |
| Public administration | 5.72× | Business & Career |
| Made in USA | 5.99× | Business & Career |
| Civil service | 6.53× | Politics & Society |
| Breastfeeding | 4.53× | Kids & Family |
| Live television | 5.23× | Movies & TV |
| Machu Picchu | 4.69× | Travel & Leisure |
| Pedro Pascal | 2.66× | Movies & TV |
| MSN | 2.31× | News |
| Game consoles | 2.04× | Technology & Electronics |
| Travel agency | 2.64× | Travel & Leisure |
| Catholic Church | 2.1× | Politics & Society |
| Cardiology | 5.62× | Health |
| Essay | 6.15× | Literature |
| Real estate broker | 3.89× | Home & Garden |
| Shellfish | 4.34× | Food & Beverages |
| Fever | 4.85× | Health |
| Radio | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.54 |
| Risk Appetite | THRILL | 2.32 |
| Spirituality | BALANCE | 1.3 |
| Travelling | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.17 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
More TV series audiences in Mexico
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- Superman (2,468,973)
- 60 Minutes (2,280,605)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.