A data profile of the people who buy, follow and care about Parties in Mexico — modelled from more than twelve digital signal sources. Parties has an estimated audience of 8,705,976 people in Mexico.
Parties has an estimated audience of 8,705,976 people in Mexico. 54.0% are female, 46.0% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (82.12× the country average).
Demographically, the Parties audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Parties fan in Mexico is balanced, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Parties profile in Mexico.
54.0% are female, 46.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.9 |
| Estimated audience size | 8,705,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Parties audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 119.34× | ||
| 02 | Shopping and fashion | Shopping | 82.12× | ||
| 03 | Game consoles | Technology & Electronics | 54.34× | ||
| 04 | Sarcasm | Politics & Society | 34.16× | ||
| 05 | Catholic Church | Politics & Society | 31.40× | ||
| 06 | Dentistry | Business & Career | 29.85× | ||
| 07 | Essay | Literature | 26.91× | ||
| 08 | Doctor of Medicine | Business & Career | 26.22× | ||
| 09 | Travel agency | Travel & Leisure | 25.19× | ||
| 10 | Freeware | Technology & Electronics | 24.84× | ||
| 11 | Public administration | Business & Career | 24.67× | ||
| 12 | Civil service | Politics & Society | 23.98× | ||
| 13 | Mobile game | Games | 23.75× | ||
| 14 | General practitioner | Health | 23.12× | ||
| 15 | Broadcasting of sports events | Movies & TV | 22.08× | ||
| 16 | Machu Picchu | Travel & Leisure | 21.22× | ||
| 17 | Breastfeeding | Kids & Family | 20.53× | ||
| 18 | Made in USA | Business & Career | 20.01× | ||
| 19 | Love & Sex | Kids & Family | 20.00× | ||
| 20 | Valentine's Day | Kids & Family | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 7.18× | |
| Spirituality | BALANCE | 7.01× | |
| Mindfulness | BALANCE | 2.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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