A data profile of the people who buy, follow and care about Parties in India — modelled from more than twelve digital signal sources. Parties has an estimated audience of 11,626,550 people in India.
Parties has an estimated audience of 11,626,550 people in India. 29.9% are female, 70.1% are male, average age 32.3. Top brand affinities: Bars, Family, Spas, Concerts, Desserts.
Top brand affinities include Bars, Family, Spas, with strongest over-indexing on Bars (2.6× the country average).
Demographically, the Parties audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Parties fan in India is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Bars.
The key figures that characterise the Parties profile in India.
29.9% are female, 70.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 32.3 |
| Estimated audience size | 11,626,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Parties audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bars | Travel & Leisure | 2.60× | ||
| 02 | Concerts | Music & Radio | 2.04× | ||
| 03 | Volunteering | Politics & Society | 1.97× | ||
| 04 | Manga | Literature | 1.95× | ||
| 05 | Fast food restaurants | Food & Beverages | 1.94× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.93× | ||
| 07 | Pizza | Food & Beverages | 1.90× | ||
| 08 | Desserts | Food & Beverages | 1.86× | ||
| 09 | Comics | Literature | 1.86× | ||
| 10 | Spas | Beauty & Wellness | 1.85× | ||
| 11 | Dinner | Food & Beverages | 1.85× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 13 | Cruises | Travel & Leisure | 1.84× | ||
| 14 | Social media marketing | Business & Career | 1.80× | ||
| 15 | Drawing | Home & Garden | 1.80× | ||
| 16 | Young's | Food & Beverages | 1.76× | ||
| 17 | Toys | Games | 1.65× | ||
| 18 | Vacations | Travel & Leisure | 1.63× | ||
| 19 | Gambling | Games | 1.57× | ||
| 20 | Family | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Mindfulness | BALANCE | 1.23× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.68× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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