A data profile of the people who buy, follow and care about Parties in Ireland — modelled from more than twelve digital signal sources. Parties has an estimated audience of 1,062,925 people in Ireland.
Parties has an estimated audience of 1,062,925 people in Ireland. 62.3% are female, 37.7% are male, average age 37.8. Top brand affinities: Desserts, Drawing, Wedding dress, Birthday cake, Resident Advisor.
Top brand affinities include Desserts, Drawing, Wedding dress, with strongest over-indexing on Desserts (1.5× the country average).
Demographically, the Parties audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Parties fan in Ireland is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Desserts.
The key figures that characterise the Parties profile in Ireland.
62.3% are female, 37.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.8 |
| Estimated audience size | 1,062,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Parties audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karaoke | Music & Radio | 1.76× | ||
| 02 | Queen (band) | Music & Radio | 1.65× | ||
| 03 | My Little Pony | Kids & Family | 1.65× | ||
| 04 | Resident Advisor | Music & Radio | 1.63× | ||
| 05 | Tomorrowland | Music & Radio | 1.62× | ||
| 06 | Birthday cake | Food & Beverages | 1.57× | ||
| 07 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 08 | Drawing | Home & Garden | 1.51× | ||
| 09 | Desserts | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Mindfulness | BALANCE | 1.15× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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