A data profile of the people who buy, follow and care about Boutiques in Ireland — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 1,313,722 people in Ireland.
Boutiques has an estimated audience of 1,313,722 people in Ireland. 75.2% are female, 24.8% are male, average age 41.3.
Demographically, the Boutiques audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Design Affinity.
The key figures that characterise the Boutiques profile in Ireland.
75.2% are female, 24.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 41.3 |
| Estimated audience size | 1,313,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Boutiques audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.51× | |
| Travelling | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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