A data profile of the people who buy, follow and care about Supermarket in Ireland — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 1,270,874 people in Ireland.
Supermarket has an estimated audience of 1,270,874 people in Ireland. 65.0% are female, 35.0% are male, average age 43.7. Top brand affinities: Dunnes Stores, SuperValu (United States), Chain store, Medicinal chemistry, Pharmacology.
Top brand affinities include Dunnes Stores, SuperValu (United States), Chain store, with strongest over-indexing on Dunnes Stores (1.58× the country average).
Demographically, the Supermarket audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Supermarket fan in Ireland is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the Supermarket profile in Ireland.
65.0% are female, 35.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 43.7 |
| Estimated audience size | 1,270,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Supermarket audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chain store | Shopping | 1.84× | ||
| 02 | Newsletter | Technology & Electronics | 1.72× | ||
| 03 | Foodborne illness | Health | 1.65× | ||
| 04 | Roller coaster | Travel & Leisure | 1.62× | ||
| 05 | Operation Transformation (TV series) | Movies & TV | 1.62× | ||
| 06 | Digital signature | Technology & Electronics | 1.62× | ||
| 07 | Virgo (constellation) | Politics & Society | 1.59× | ||
| 08 | Lisa Simpson | Movies & TV | 1.59× | ||
| 09 | Dunnes Stores | Shopping | 1.58× | ||
| 10 | Smyths Toys Superstores | Shopping | 1.58× | ||
| 11 | Ireland AM | Movies & TV | 1.57× | ||
| 12 | Banana bread | Food & Beverages | 1.57× | ||
| 13 | League of Communists of Yugoslavia | Politics & Society | 1.54× | ||
| 14 | Food safety | Food & Beverages | 1.54× | ||
| 15 | Kevin Dundon | Food & Beverages | 1.54× | ||
| 16 | Medicinal chemistry | Business & Career | 1.52× | ||
| 17 | Poundland | Shopping | 1.52× | ||
| 18 | SuperValu (United States) | Shopping | 1.51× | ||
| 19 | Pharmacology | Business & Career | 1.50× | ||
| 20 | Vaughan | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.04× | |
| Travelling | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.61× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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