A data profile of the people who buy, follow and care about Bars in Ireland — modelled from more than twelve digital signal sources. Bars has an estimated audience of 1,406,938 people in Ireland.
Bars has an estimated audience of 1,406,938 people in Ireland. 57.9% are female, 42.1% are male, average age 42.2. Top brand affinities: Boylesports, Pub, Camogie, Letterkenny (TV series), Music venue.
Top brand affinities include Boylesports, Pub, Camogie, with strongest over-indexing on Boylesports (1.55× the country average).
Demographically, the Bars audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Bars fan in Ireland is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Boylesports.
The key figures that characterise the Bars profile in Ireland.
57.9% are female, 42.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.2 |
| Estimated audience size | 1,406,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Bars audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ballsie | Sports | 1.70× | ||
| 02 | Tractor pulling | Sports | 1.65× | ||
| 03 | Equipment rental | Home & Garden | 1.64× | ||
| 04 | Crane (machine) | Business & Career | 1.63× | ||
| 05 | The Sunday Game | Movies & TV | 1.61× | ||
| 06 | Ladies' Gaelic football | Sports | 1.59× | ||
| 07 | Camogie | Sports | 1.56× | ||
| 08 | Betway | Games | 1.56× | ||
| 09 | Sporting News | Sports | 1.56× | ||
| 10 | Metal fabrication | Business & Career | 1.56× | ||
| 11 | Boylesports | Games | 1.55× | ||
| 12 | Pub | Food & Beverages | 1.54× | ||
| 13 | Sports radio | Music & Radio | 1.53× | ||
| 14 | Animal feed | Pets & Animals | 1.53× | ||
| 15 | Republic of Ireland national football team | Sports | 1.52× | ||
| 16 | Holstein Friesian cattle | Pets & Animals | 1.52× | ||
| 17 | Talksport | Sports | 1.52× | ||
| 18 | Letterkenny (TV series) | Movies & TV | 1.51× | ||
| 19 | Music venue | Music & Radio | 1.51× | ||
| 20 | Folk music of Ireland | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.13× | |
| Social Media Usage | JOY | 1.05× | |
| Convenience Orientation | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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