Rascasse Audience Intelligence

Boylesports Target Market in Ireland

A data profile of the people who buy, follow and care about Boylesports in Ireland — modelled from more than twelve digital signal sources. Boylesports has an estimated audience of 4,736,620 people in Ireland.

Boylesports has an estimated audience of 4,736,620 people in Ireland. 27.2% are female, 72.8% are male, average age 41.1.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Boylesports profile in Ireland.

Audience size
4.7M
in Ireland
Gender
27.2%
72.8% male
Age
41.1
average years
Country rank
#18
Brand in Ireland
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boylesports

27.2% are female, 72.8% are male, average age 41.1.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Boylesports audience in Ireland
MetricValue
Female27.2%
Male72.8%
Average age41.1
Estimated audience size4,736,620
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Boylesports audience in Ireland
Age bracketShare%
16-199%
20-2922%
30-3926%
40-4924%
50+19%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Boylesports audience comes from Ireland.

Worldwide audience distribution share by country for Boylesports
CountryShare
Ireland51.0%
United Kingdom44.6%
Spain1.5%
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Boylesports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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