A data profile of the people who buy, follow and care about Paddy Power in Ireland — modelled from more than twelve digital signal sources. Paddy Power has an estimated audience of 6,595,806 people in Ireland.
Paddy Power has an estimated audience of 6,595,806 people in Ireland. 30.6% are female, 69.4% are male, average age 42.2.
The key figures that characterise the Paddy Power profile in Ireland.
30.6% are female, 69.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 42.2 |
| Estimated audience size | 6,595,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Paddy Power audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 59.3% |
| Ireland | 29.9% |
| United States | 2.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Paddy Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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