Rascasse Audience Intelligence

Paddy Power Target Market in United States

A data profile of the people who buy, follow and care about Paddy Power in United States — modelled from more than twelve digital signal sources. Paddy Power has an estimated audience of 435,161 people in United States.

#6among Betting in United States#4102among Brand in United States#889in Games

The average Paddy Power fan in United States is 32.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Everton F.C., Hair Extensions, Sabrina Carpenter, with strongest over-indexing on Everton F.C. (112.22× the country average).

Demographically, the Paddy Power audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paddy Power fan in United States is more male, around 32.8 years old, with strong Travelling tendencies and a notable affinity for Everton F.C..

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paddy Power profile in United States.

Audience size
435K
in United States
Gender
31.4%♀
68.6% male
Age
32.8
average years
Country rank
#39686
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paddy Power

31.4% are female, 68.6% are male, average age 32.8.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Paddy Power audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.8
Estimated audience size435,161
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Paddy Power audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Paddy Power audience comes from United States.

Worldwide audience distribution share by country for Paddy Power
CountryShare
United Kingdom59.3%
Ireland29.9%
United States2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paddy Power audience in United States is strongest.

Fig. 05

Top regions by affinity

Paddy Power customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.79×
02New York~90K3.60×
03Massachusetts~20K2.08×
04Nevada~8K1.81×
05Florida~50K1.70×
06New Jersey~10K1.34×
07Washington~10K1.19×
08Maine~2K1.16×
09Virginia~10K1.11×
10Alaska~1K1.09×
11California~50K1.08×
12Vermont<1K1.06×
13Texas~40K1.01×
14Illinois~10K1.01×
15North Dakota<1K0.99×
16Rhode Island~1K0.98×
17Montana~1K0.96×
18South Dakota<1K0.96×
19Delaware~1K0.95×
20Connecticut~4K0.94×
21Hawaii~2K0.94×
22New Hampshire~2K0.94×
23Kentucky~5K0.92×
24Kansas~3K0.92×
25West Virginia~2K0.92×
26Colorado~6K0.89×
27Idaho~2K0.89×
28Tennessee~8K0.88×
29Oregon~4K0.88×
30New Mexico~2K0.88×
31Georgia~10K0.87×
32Mississippi~3K0.87×
33Nebraska~2K0.87×
34Pennsylvania~10K0.86×
35Arkansas~3K0.86×
36Iowa~3K0.83×
37Arizona~7K0.81×
38Louisiana~5K0.81×
39Oklahoma~4K0.81×
40Utah~3K0.80×
41Missouri~6K0.79×
42North Carolina~10K0.78×
43Maryland~6K0.78×
44Minnesota~5K0.78×
45Alabama~5K0.78×
46South Carolina~5K0.77×
47Indiana~6K0.76×
48Wisconsin~5K0.75×
49Michigan~8K0.72×
50Ohio~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Paddy Power, United States
0.69×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paddy Power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paddy Power audience
#·InterestCategoryAffinity×
01BetfredGames159.09×
02Everton F.C.Sports112.22×
03Stone IslandFashion & Accessoires73.13×
04RB LeipzigSports67.88×
05RayeMusic & Radio61.07×
06Aston Villa F.C.Sports46.86×
07National Rugby LeagueSports30.89×
08Montreal CanadiensSports26.23×
09Zara LarssonMusic & Radio25.43×
10USA BaseballSports23.64×
11HarmonicaMusic & Radio22.31×
12DailymotionMovies & TV22.04×
13Sabrina CarpenterMusic & Radio21.46×
14Chuck E. Cheese'sFood & Beverages20.00×
15PrimarkShopping20.00×
16Hair ExtensionsBeauty & Wellness19.22×
17MLB.comSports17.23×
18New York YankeesSports11.21×
19SupermanMovies & TV5.57×
20FIFA World Cup 2026Sports5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paddy Power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paddy Power audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.98×
PatriotismCONSERVATISM0.98×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paddy Power audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
Family OrientationCONSERVATISM0.16×
SpiritualityBALANCE0.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paddy Power's target market in United States?

Paddy Power's target market in United States covers an estimated 435,161 people, concentrated in New York and California.

02

What is the gender split and age of Paddy Power customers?

31.4% of the Paddy Power audience are female, 68.6% are male, with an average age of 32.8 years.

03

Which brands do Paddy Power fans like most?

Paddy Power fans show strongest brand affinity for Everton F.C. (112.22×), Hair Extensions (19.22×), and Sabrina Carpenter (21.46×) over the country average.

04

Where do Paddy Power fans live in United States?

Paddy Power fans in United States are most concentrated in New York (reach ~90K), California (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paddy Power fans also like?

Beyond Paddy Power itself, the audience over-indexes on Hair Extensions (19.22×), Sabrina Carpenter (21.46×), Stone Island (73.13×), and Betfred (159.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Paddy Power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddy Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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