Paddy Power Audience in United States

Paddy Power logo

Paddy Power has an estimated audience of 434,745 people in United States. 31.4% are female, 68.6% are male, average age 32.8. Top regions: New York, California, Florida. Top brand affinities: Everton F.C., Sabrina Carpenter, Hair Extensions, Stone Island, Betfred.

The average Paddy Power fan in United States is 32.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Everton F.C., Sabrina Carpenter, Hair Extensions, with strongest over-indexing on Everton F.C. (112.22× the country average). Demographically, the Paddy Power audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Betting

Demographics of Paddy Power fans

Demographic split for Paddy Power audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.8
Estimated audience size434,745

Audience persona

The typical Paddy Power fan in United States is more male, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Everton F.C..

Top regions in United States

Top regions ranked by reach for Paddy Power in United States
RegionReachAffinity
New York91,2353.76×
California57,3671.2×
Florida47,8271.62×
Texas40,4071.08×
Massachusetts19,2962.25×
Illinois16,0911.11×
New Jersey15,8961.44×
Pennsylvania13,2100.9×
Washington12,1631.39×
Georgia9,9700.74×
Nevada9,1842.18×
Virginia9,0690.86×
Washington, District of Columbia9,0106.9×
North Carolina8,7240.67×
Ohio7,5550.56×
Michigan7,0200.62×
Tennessee6,0440.69×
Colorado5,5280.81×
Arizona5,4040.61×
Maryland4,7400.63×
Indiana4,6910.59×
Kentucky4,5730.84×
Missouri4,0820.58×
Oregon3,7780.76×
Connecticut3,7350.86×
Minnesota3,6210.58×
South Carolina3,5590.54×
Louisiana3,4080.61×
Wisconsin3,3670.51×
Alabama2,5080.41×
Arkansas2,2960.64×
Kansas2,1070.62×
Oklahoma2,0910.43×
Iowa1,8710.52×
Utah1,7910.46×
Mississippi1,6040.45×
West Virginia1,3980.69×
Maine1,3460.86×
New Hampshire1,3340.78×
Alaska1,3221.42×
Hawaii1,2330.66×
Rhode Island1,1120.8×
Idaho1,0190.47×
Nebraska9500.44×
Vermont8061.06×
Wyoming7741.2×
Montana7680.64×
New Mexico7680.35×
South Dakota7580.75×
North Dakota7380.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paddy Power audience
BrandAffinityCategory
Everton F.C.112.22×Sports
Sabrina Carpenter21.46×Music & Radio
Hair Extensions19.22×Beauty & Wellness
Stone Island73.13×Fashion & Accessoires
Betfred159.09×Games
Harmonica22.31×Music & Radio
Raye61.07×Music & Radio
MLB.com17.23×Sports
National Rugby League30.89×Sports
Superman5.57×Movies & TV
Aston Villa F.C.46.86×Sports
USA Baseball23.64×Sports
Jon Jones29.09×Sports
Dailymotion22.04×Movies & TV
New York Yankees11.21×Sports
Love Island18.98×Movies & TV
RB Leipzig67.88×Sports
Rory McIlroy16.24×Sports
Primark20×Shopping
The Open Championship14.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paddy Power audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
PatriotismCONSERVATISM2.77
Risk AppetiteTHRILL1.94
LGBTQ+ IdentityOPEN1.74
Quality AwarenessPREMIUM1.47
Early Adopter MentalityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Paddy Power
CountryShare
United Kingdom59.4%
Ireland29.9%
United States2.0%

See Paddy Power audiences in other countries

More Betting audiences in United States

Frequently asked questions

How many fans does Paddy Power have in United States?

Paddy Power has an estimated audience of 434,745 people in United States, concentrated in New York and California.

What is the gender split and age of Paddy Power fans?

31.4% of Paddy Power fans are female, 68.6% are male, with an average age of 32.8 years.

Which brands do Paddy Power fans like most?

Paddy Power fans show strongest brand affinity for Everton F.C. (112.22×), Sabrina Carpenter (21.46×), and Hair Extensions (19.22×) over the country average.

Where do Paddy Power fans live in United States?

Paddy Power fans in United States are most concentrated in New York (reach 91,235), California (reach 57,367), and Florida (reach 47,827). These three regions account for the largest share of the active audience.

What other brands do Paddy Power fans also like?

Beyond Paddy Power itself, the audience over-indexes on Sabrina Carpenter (21.46×), Hair Extensions (19.22×), Stone Island (73.13×), and Betfred (159.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddy Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.