Betfred Audience in United States
Betfred has an estimated audience of 328,097 people in United States. 30.5% are female, 69.5% are male, average age 36.5. Top regions: Florida, New York, California.
The average Betfred fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Demographically, the Betfred audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betfred fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 36.5 |
| Estimated audience size | 328,097 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 54,888 | 2.47× |
| New York | 47,443 | 2.59× |
| California | 40,900 | 1.13× |
| Texas | 16,282 | 0.58× |
| Ohio | 14,187 | 1.4× |
| Pennsylvania | 11,907 | 1.08× |
| Arizona | 11,469 | 1.71× |
| Virginia | 10,262 | 1.28× |
| New Jersey | 9,395 | 1.13× |
| Iowa | 9,377 | 3.47× |
| Washington | 8,260 | 1.25× |
| Maryland | 8,113 | 1.44× |
| Illinois | 7,598 | 0.7× |
| Nevada | 6,633 | 2.09× |
| Georgia | 6,348 | 0.63× |
| Colorado | 6,002 | 1.16× |
| North Carolina | 5,471 | 0.55× |
| Michigan | 4,656 | 0.54× |
| Massachusetts | 4,186 | 0.65× |
| Indiana | 3,774 | 0.63× |
| Louisiana | 3,235 | 0.76× |
| Tennessee | 3,213 | 0.49× |
| Kentucky | 3,111 | 0.76× |
| South Dakota | 2,992 | 3.94× |
| Washington, District of Columbia | 2,812 | 2.85× |
| Missouri | 2,419 | 0.46× |
| Minnesota | 2,365 | 0.5× |
| Alabama | 2,048 | 0.45× |
| South Carolina | 1,937 | 0.39× |
| Oregon | 1,898 | 0.5× |
| Wisconsin | 1,730 | 0.35× |
| Connecticut | 1,452 | 0.44× |
| Oklahoma | 1,264 | 0.35× |
| Mississippi | 1,237 | 0.46× |
| Kansas | 1,221 | 0.47× |
| North Dakota | 1,205 | 1.79× |
| Arkansas | 1,034 | 0.38× |
| Nebraska | 969 | 0.59× |
| Utah | 943 | 0.32× |
| West Virginia | 901 | 0.59× |
| Hawaii | 848 | 0.6× |
| Maine | 717 | 0.61× |
| New Hampshire | 693 | 0.54× |
| Montana | 679 | 0.75× |
| Idaho | 666 | 0.4× |
| New Mexico | 627 | 0.38× |
| Rhode Island | 621 | 0.59× |
| Wyoming | 583 | 1.2× |
| Vermont | 564 | 0.98× |
| Delaware | 556 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.59 |
| Quality Awareness | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.37 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 74.1% |
| South Africa | 17.5% |
| Spain | 1.8% |
See Betfred audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Betfred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.