Rascasse Audience Intelligence

Betfred Target Market in United States

A data profile of the people who buy, follow and care about Betfred in United States — modelled from more than twelve digital signal sources. Betfred has an estimated audience of 326,213 people in United States.

#8among Betting in United States#4788among Brand in United States#1067in Games

The average Betfred fan in United States is 36.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betfred profile in United States.

Audience size
326K
in United States
Gender
30.5%♀
69.5% male
Age
36.5
average years
Country rank
#46279
Brand in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betfred

30.5% are female, 69.5% are male, average age 36.5.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Betfred audience in United States
MetricValue
Female30.5%
Male69.5%
Average age36.5
Estimated audience size326,213
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Betfred audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3920%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Betfred audience comes from United States.

Worldwide audience distribution share by country for Betfred
CountryShare
United Kingdom73.1%
South Africa17.3%
Spain1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betfred audience in United States is strongest.

Fig. 05

Top regions by affinity

Betfred customers by region in United States
#RegionReachAffinity×
01Iowa~6K2.39×
02New York~40K2.17×
03South Dakota~2K2.09×
04Florida~50K2.03×
05Washington, District of Columbia~2K1.84×
06Nevada~5K1.60×
07Arizona~9K1.37×
08Ohio~10K1.20×
09Maryland~7K1.19×
10Louisiana~5K1.19×
11Virginia~9K1.18×
12North Dakota<1K1.18×
13Washington~7K1.12×
14California~40K1.11×
15New Jersey~9K1.10×
16Colorado~6K1.08×
17Pennsylvania~10K1.07×
18Kansas~3K1.06×
19Alaska<1K1.04×
20Vermont<1K1.01×
21West Virginia~1K0.97×
22Montana<1K0.97×
23Maine~1K0.94×
24Rhode Island<1K0.94×
25Delaware<1K0.94×
26Kentucky~4K0.92×
27Hawaii~1K0.92×
28New Hampshire~1K0.92×
29Oregon~3K0.91×
30Idaho~1K0.91×
31Massachusetts~6K0.90×
32Mississippi~2K0.90×
33Nebraska~1K0.90×
34New Mexico~1K0.89×
35Arkansas~2K0.88×
36Illinois~9K0.86×
37Georgia~9K0.85×
38Oklahoma~3K0.85×
39Tennessee~6K0.84×
40Indiana~5K0.84×
41South Carolina~4K0.84×
42Texas~20K0.83×
43Missouri~4K0.83×
44Utah~2K0.83×
45Alabama~4K0.82×
46Connecticut~3K0.82×
47Wisconsin~4K0.80×
48Minnesota~4K0.79×
49North Carolina~7K0.76×
50Michigan~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Betfred, United States
0.74×1.00×2.39×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Betfred audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Betfred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →