Rascasse Audience Intelligence

Betfair Target Market in United States

A data profile of the people who buy, follow and care about Betfair in United States — modelled from more than twelve digital signal sources. Betfair has an estimated audience of 649,816 people in United States.

#4among Betting in United States#3216among Brand in United States#654in Games

The average Betfair fan in United States is 37.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Virginia.

Top brand affinities include Mi, Powerball, Los Angeles Dodgers, with strongest over-indexing on Mi (56.96× the country average).

Demographically, the Betfair audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betfair fan in United States is more male, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Mi.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betfair profile in United States.

Audience size
650K
in United States
Gender
32.2%♀
67.8% male
Age
37.8
average years
Country rank
#31289
Brand in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betfair

32.2% are female, 67.8% are male, average age 37.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Betfair audience in United States
MetricValue
Female32.2%
Male67.8%
Average age37.8
Estimated audience size649,816
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Betfair audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Betfair audience comes from United States.

Worldwide audience distribution share by country for Betfair
CountryShare
United Kingdom33.1%
Brazil29.3%
Spain9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betfair audience in United States is strongest.

Fig. 05

Top regions by affinity

Betfair customers by region in United States
#RegionReachAffinity×
01Virginia~70K4.58×
02Oregon~20K3.13×
03Washington, District of Columbia~6K2.96×
04New York~90K2.50×
05New Jersey~40K2.41×
06Massachusetts~30K2.20×
07Washington~20K1.38×
08Florida~60K1.33×
09Illinois~30K1.27×
10Ohio~30K1.26×
11Nevada~8K1.25×
12Connecticut~8K1.22×
13California~90K1.21×
14Arizona~10K1.04×
15Kentucky~9K1.02×
16Delaware~2K1.02×
17Pennsylvania~20K1.00×
18Georgia~20K0.91×
19Alaska~1K0.91×
20Vermont~1K0.91×
21West Virginia~3K0.90×
22New Hampshire~2K0.90×
23North Dakota~1K0.90×
24Kansas~5K0.89×
25Rhode Island~2K0.89×
26South Dakota~1K0.89×
27Montana~2K0.86×
28Tennessee~10K0.85×
29Hawaii~2K0.85×
30Texas~50K0.82×
31Louisiana~7K0.82×
32Maine~2K0.82×
33Colorado~9K0.81×
34South Carolina~8K0.81×
35Idaho~3K0.80×
36New Mexico~3K0.79×
37Arkansas~4K0.78×
38Nebraska~3K0.78×
39Mississippi~4K0.77×
40Michigan~10K0.76×
41Iowa~4K0.76×
42Maryland~9K0.75×
43Missouri~8K0.74×
44North Carolina~10K0.71×
45Utah~4K0.70×
46Indiana~8K0.69×
47Oklahoma~5K0.69×
48Alabama~6K0.68×
49Minnesota~6K0.62×
50Wisconsin~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Betfair, United States
0.61×1.00×4.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betfair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betfair audience
#·InterestCategoryAffinity×
01Sky BetGames115.86×
02BetssonGames78.90×
03IPL CricketSports74.90×
04Paddy PowerGames63.31×
05MiTechnology & Electronics56.96×
06BetfredGames55.26×
07Actor VijayMovies & TV53.80×
08UnibetGames43.75×
09Bet365Games42.14×
10BSE SENSEXBusiness & Career32.34×
11Indian CricketSports28.89×
12PokerStarsGames24.59×
13Mobile gamblingGames18.05×
14College baseballSports17.92×
15TorridFashion & Accessoires15.12×
16BaccaratGames14.30×
17Los Angeles DodgersSports14.27×
18Online gamblingGames11.94×
19PowerballGames8.57×
20Mega MillionsGames8.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betfair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betfair audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
Risk AppetiteTHRILL1.22×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betfair audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Betfair's target market in United States?

Betfair's target market in United States covers an estimated 649,816 people, concentrated in New York and California.

02

What is the gender split and age of Betfair customers?

32.2% of the Betfair audience are female, 67.8% are male, with an average age of 37.8 years.

03

Which brands do Betfair fans like most?

Betfair fans show strongest brand affinity for Mi (56.96×), Powerball (8.57×), and Los Angeles Dodgers (14.27×) over the country average.

04

Where do Betfair fans live in United States?

Betfair fans in United States are most concentrated in New York (reach ~90K), California (reach ~90K), and Virginia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Betfair fans also like?

Beyond Betfair itself, the audience over-indexes on Powerball (8.57×), Los Angeles Dodgers (14.27×), Actor Vijay (53.8×), and Unibet (43.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Betfair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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