Betfair Audience in United States
Betfair has an estimated audience of 669,323 people in United States. 32.2% are female, 67.8% are male, average age 37.8. Top regions: New York, California, Virginia. Top brand affinities: Mi, Powerball, Los Angeles Dodgers, Actor Vijay, Unibet.
The average Betfair fan in United States is 37.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Virginia. Top brand affinities include Mi, Powerball, Los Angeles Dodgers, with strongest over-indexing on Mi (56.96× the country average). Demographically, the Betfair audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betfair fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 37.8 |
| Estimated audience size | 669,323 |
Audience persona
The typical Betfair fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 104,049 | 2.78× |
| California | 84,778 | 1.15× |
| Virginia | 81,326 | 4.99× |
| Florida | 62,487 | 1.38× |
| New Jersey | 45,848 | 2.69× |
| Texas | 45,230 | 0.79× |
| Massachusetts | 33,716 | 2.56× |
| Illinois | 28,517 | 1.28× |
| Oregon | 27,567 | 3.59× |
| Ohio | 27,145 | 1.32× |
| Pennsylvania | 24,283 | 1.08× |
| Washington | 21,296 | 1.59× |
| Georgia | 19,018 | 0.92× |
| Michigan | 12,211 | 0.7× |
| North Carolina | 12,176 | 0.6× |
| Arizona | 10,932 | 0.8× |
| Kentucky | 9,491 | 1.13× |
| Connecticut | 9,220 | 1.37× |
| South Carolina | 8,187 | 0.81× |
| Colorado | 8,049 | 0.76× |
| Tennessee | 7,468 | 0.56× |
| Washington, District of Columbia | 7,124 | 3.54× |
| Maryland | 7,049 | 0.61× |
| Nevada | 6,517 | 1.01× |
| Indiana | 6,397 | 0.52× |
| Missouri | 5,466 | 0.51× |
| Louisiana | 5,439 | 0.63× |
| Minnesota | 4,316 | 0.45× |
| Alabama | 3,838 | 0.41× |
| Kansas | 3,574 | 0.68× |
| Wisconsin | 3,450 | 0.34× |
| Utah | 2,846 | 0.47× |
| Oklahoma | 2,486 | 0.33× |
| Iowa | 2,393 | 0.43× |
| Mississippi | 2,269 | 0.41× |
| New Hampshire | 2,181 | 0.83× |
| Arkansas | 1,928 | 0.35× |
| Delaware | 1,915 | 1.04× |
| Hawaii | 1,904 | 0.66× |
| West Virginia | 1,588 | 0.51× |
| Rhode Island | 1,523 | 0.71× |
| Nebraska | 1,084 | 0.32× |
| Idaho | 978 | 0.29× |
| Maine | 972 | 0.41× |
| New Mexico | 850 | 0.25× |
| Montana | 709 | 0.38× |
| Alaska | 650 | 0.45× |
| Vermont | 606 | 0.52× |
| South Dakota | 490 | 0.32× |
| North Dakota | 443 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mi | 56.96× | Technology & Electronics |
| Powerball | 8.57× | Games |
| Los Angeles Dodgers | 14.27× | Sports |
| Actor Vijay | 53.8× | Movies & TV |
| Unibet | 43.75× | Games |
| College baseball | 17.92× | Sports |
| Paddy Power | 63.31× | Games |
| Torrid | 15.12× | Fashion & Accessoires |
| Sky Bet | 115.86× | Games |
| Mega Millions | 8.06× | Games |
| IPL Cricket | 74.9× | Sports |
| Betfred | 55.26× | Games |
| PokerStars | 24.59× | Games |
| Betsson | 78.9× | Games |
| Mobile gambling | 18.05× | Games |
| Indian Premier League | 6.09× | Sports |
| BSE SENSEX | 32.34× | Business & Career |
| Baccarat | 14.3× | Games |
| Online gambling | 11.94× | Games |
| Indian Cricket | 28.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.38 |
| Pet Ownership | JOY | 1.66 |
| Early Adopter Mentality | POWER | 1.39 |
| Community Orientation | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.8% |
| Brazil | 29.8% |
| Spain | 9.8% |
See Betfair audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
- Paddy Power (434,746)
Frequently asked questions
How many fans does Betfair have in United States?
Betfair has an estimated audience of 669,323 people in United States, concentrated in New York and California.
What is the gender split and age of Betfair fans?
32.2% of Betfair fans are female, 67.8% are male, with an average age of 37.8 years.
Which brands do Betfair fans like most?
Betfair fans show strongest brand affinity for Mi (56.96×), Powerball (8.57×), and Los Angeles Dodgers (14.27×) over the country average.
Where do Betfair fans live in United States?
Betfair fans in United States are most concentrated in New York (reach 104,049), California (reach 84,778), and Virginia (reach 81,326). These three regions account for the largest share of the active audience.
What other brands do Betfair fans also like?
Beyond Betfair itself, the audience over-indexes on Powerball (8.57×), Los Angeles Dodgers (14.27×), Actor Vijay (53.8×), and Unibet (43.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.