Rascasse Audience Intelligence

Indian Cricket Audience in United States

A data profile of the people who buy, follow and care about Indian Cricket in United States — modelled from more than twelve digital signal sources. Indian Cricket has an estimated audience of 925,772 people in United States.

#377among Team in United States#2315in Sports

The average Indian Cricket fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maccabi Tel Aviv F.C., Tim Howard, The Pacific, with strongest over-indexing on Maccabi Tel Aviv F.C. (3450.19× the country average).

Demographically, the Indian Cricket audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Cricket fan in United States is more male, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Maccabi Tel Aviv F.C..

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Cricket profile in United States.

Audience size
926K
in United States
Gender
41.0%♀
59.0% male
Age
37.7
average years
Country rank
#24941
Team in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Cricket fans

41.0% are female, 59.0% are male, average age 37.7.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Indian Cricket audience in United States
MetricValue
Female41.0%
Male59.0%
Average age37.7
Estimated audience size925,772
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Indian Cricket audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Indian Cricket audience comes from United States.

Worldwide audience distribution share by country for Indian Cricket
CountryShare
India48.4%
United States13.4%
United Arab Emirates7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Cricket audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Cricket fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K3.48×
02Washington~40K2.34×
03Illinois~70K2.22×
04Massachusetts~40K2.13×
05California~200K1.92×
06Texas~100K1.78×
07Georgia~50K1.70×
08New York~80K1.68×
09Maryland~30K1.62×
10Delaware~4K1.56×
11Virginia~30K1.55×
12Pennsylvania~40K1.47×
13Michigan~30K1.47×
14North Carolina~40K1.39×
15Connecticut~10K1.24×
16Indiana~20K1.21×
17Washington, District of Columbia~3K1.20×
18Ohio~30K1.18×
19New Hampshire~4K1.14×
20Arizona~20K1.06×
21Kansas~6K0.89×
22Wisconsin~10K0.87×
23Oregon~9K0.86×
24Florida~50K0.84×
25Missouri~10K0.84×
26South Carolina~10K0.82×
27Arkansas~6K0.81×
28Iowa~5K0.74×
29Colorado~10K0.73×
30Minnesota~9K0.73×
31Nebraska~3K0.72×
32Kentucky~8K0.69×
33Tennessee~10K0.67×
34Vermont~1K0.66×
35Alabama~8K0.62×
36Rhode Island~2K0.62×
37Nevada~5K0.61×
38Idaho~3K0.61×
39South Dakota~1K0.59×
40Alaska~1K0.58×
41North Dakota~1K0.57×
42West Virginia~2K0.52×
43Montana~1K0.51×
44Oklahoma~5K0.47×
45Hawaii~2K0.47×
46Utah~4K0.46×
47New Mexico~2K0.46×
48Maine~1K0.46×
49Mississippi~3K0.45×
50Louisiana~5K0.39×
Fig. 06

Affinity by region

Affinity by region — Indian Cricket, United States
0.39×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Cricket audience
#·InterestCategoryAffinity×
01Maccabi Tel Aviv F.C.Sports3450.19×
02Enzo MiccioMovies & TV802.82×
03Tim HowardSports276.14×
04Conservatoire de ParisBusiness & Career154.71×
05Select BlindsHome & Garden58.77×
06Ludwika PaletaFashion & Accessoires52.47×
073 Day BlindsHome & Garden52.08×
08Max GreenfieldMovies & TV47.21×
09The PacificMovies & TV42.27×
10Black Hawk DownMovies & TV42.27×
11Everclear (band)Music & Radio33.31×
12Organic BeautyBeauty & Wellness27.01×
13Steal The LookFashion & Accessoires23.44×
14It CosmeticsBeauty & Wellness22.37×
15Nacho LibreMovies & TV18.15×
16Sex MexMusic & Radio17.35×
17Chat GPTTechnology & Electronics12.05×
18Kelly OsbourneMusic & Radio11.67×
19Contemporary danceArts & Culture9.73×
20Smoothie KingFood & Beverages9.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Cricket audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.23×
SustainabilityBALANCE1.63×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Cricket audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.52×
SpiritualityBALANCE0.65×
Need for SecurityCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Cricket have in United States?

Indian Cricket has an estimated audience of 925,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian Cricket fans?

41.0% of Indian Cricket fans are female, 59.0% are male, with an average age of 37.7 years.

03

Which brands do Indian Cricket fans like most?

Indian Cricket fans show strongest brand affinity for Maccabi Tel Aviv F.C. (3450.19×), Tim Howard (276.14×), and The Pacific (42.27×) over the country average.

04

Where do Indian Cricket fans live in United States?

Indian Cricket fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Cricket fans also like?

Beyond Indian Cricket itself, the audience over-indexes on Tim Howard (276.14×), The Pacific (42.27×), Chat GPT (12.05×), and Max Greenfield (47.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Indian Cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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