Rascasse Audience Intelligence

Nacho Libre Audience in United States

A data profile of the people who buy, follow and care about Nacho Libre in United States — modelled from more than twelve digital signal sources. Nacho Libre has an estimated audience of 2,573,829 people in United States.

#603among Movie / TV Show / Series in United States#1668in Movies & TV

The average Nacho Libre fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christopher Walken, Borat, Bill Murray, with strongest over-indexing on Christopher Walken (227.24× the country average).

Demographically, the Nacho Libre audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nacho Libre fan in United States is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Christopher Walken.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nacho Libre profile in United States.

Audience size
2.6M
in United States
Gender
38.2%♀
61.8% male
Age
40.6
average years
Country rank
#11658
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nacho Libre viewers

38.2% are female, 61.8% are male, average age 40.6.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Nacho Libre audience in United States
MetricValue
Female38.2%
Male61.8%
Average age40.6
Estimated audience size2,573,829
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Nacho Libre audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3926%
40-4932%
50+14%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Nacho Libre audience comes from United States.

Worldwide audience distribution share by country for Nacho Libre
CountryShare
United States46.0%
Mexico19.2%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nacho Libre audience in United States is strongest.

Fig. 05

Top regions by affinity

Nacho Libre fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K2.44×
02New Mexico~30K2.30×
03Arizona~100K1.92×
04Texas~400K1.88×
05California~600K1.86×
06Idaho~20K1.73×
07Nevada~40K1.46×
08Colorado~60K1.43×
09Oklahoma~40K1.39×
10Hawaii~20K1.35×
11Oregon~40K1.31×
12Washington~70K1.20×
13Wyoming~5K1.17×
14Kansas~20K1.14×
15Alaska~7K1.14×
16Montana~8K1.12×
17Arkansas~20K1.09×
18Nebraska~10K1.02×
19Illinois~90K0.97×
20North Dakota~5K0.97×
21Tennessee~50K0.95×
22South Dakota~6K0.93×
23Indiana~40K0.90×
24Missouri~40K0.87×
25Iowa~20K0.87×
26Kentucky~30K0.84×
27North Carolina~70K0.83×
28Florida~100K0.81×
29Georgia~70K0.81×
30Wisconsin~30K0.81×
31Louisiana~30K0.80×
32Alabama~30K0.79×
33Minnesota~30K0.76×
34South Carolina~30K0.72×
35West Virginia~9K0.72×
36Virginia~50K0.71×
37Mississippi~20K0.71×
38Michigan~50K0.70×
39Ohio~60K0.69×
40Rhode Island~6K0.66×
41Connecticut~20K0.64×
42Pennsylvania~60K0.61×
43New Jersey~40K0.61×
44Maine~6K0.60×
45New York~90K0.58×
46New Hampshire~6K0.58×
47Maryland~30K0.57×
48Delaware~4K0.57×
49Massachusetts~30K0.56×
50Washington, District of Columbia~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Nacho Libre, United States
0.56×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nacho Libre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nacho Libre audience
#·InterestCategoryAffinity×
01BoratMovies & TV243.51×
02Christopher WalkenMovies & TV227.24×
03Ace VenturaMovies & TV167.20×
04The A-TeamMovies & TV127.80×
05ZoolanderMovies & TV85.59×
06Chevy ChaseMovies & TV84.11×
07The King of QueensMovies & TV74.71×
08Bill MurrayMovies & TV74.69×
09Legally BlondeMovies & TV70.98×
10Brendan FraserMovies & TV66.44×
11Mel BrooksMovies & TV64.47×
12Beverly Hills, 90210Movies & TV60.49×
13Clueless (film)Movies & TV49.47×
14Jason BatemanMovies & TV45.82×
15Goldie HawnMovies & TV45.58×
16Danny DeVitoMovies & TV42.82×
17Maya RudolphMovies & TV37.83×
18Ashton KutcherMovies & TV28.75×
19Jim CarreyMovies & TV23.37×
20Rachel McAdamsMovies & TV21.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nacho Libre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nacho Libre audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.48×
Urban LifestyleOPEN1.44×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nacho Libre audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
SustainabilityBALANCE0.65×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nacho Libre have in United States?

Nacho Libre has an estimated audience of 2,573,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nacho Libre viewers?

38.2% of Nacho Libre fans are female, 61.8% are male, with an average age of 40.6 years.

03

Which brands do Nacho Libre fans like most?

Nacho Libre fans show strongest brand affinity for Christopher Walken (227.24×), Borat (243.51×), and Bill Murray (74.69×) over the country average.

04

Where do Nacho Libre fans live in United States?

Nacho Libre fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nacho Libre fans also like?

Beyond Nacho Libre itself, the audience over-indexes on Borat (243.51×), Bill Murray (74.69×), Chevy Chase (84.11×), and Brendan Fraser (66.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nacho Libre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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