Borat Audience in United States
Borat has an estimated audience of 1,859,429 people in United States. 42.8% are female, 57.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Nacho Libre, Vince Vaughn, Luke Wilson, Lauren Lapkus.
The average Borat fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Nacho Libre, Vince Vaughn, with strongest over-indexing on Kim Cattrall (364.75× the country average). Demographically, the Borat audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Borat fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 37.0 |
| Estimated audience size | 1,859,429 |
Audience persona
The typical Borat fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kim Cattrall.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 232,979 | 1.14× |
| Texas | 153,425 | 0.96× |
| Florida | 127,284 | 1.01× |
| New York | 115,852 | 1.11× |
| Illinois | 71,129 | 1.15× |
| Pennsylvania | 63,542 | 1.01× |
| Ohio | 56,259 | 0.98× |
| Michigan | 53,012 | 1.09× |
| Massachusetts | 52,659 | 1.44× |
| North Carolina | 52,495 | 0.94× |
| Georgia | 48,205 | 0.84× |
| New Jersey | 48,187 | 1.02× |
| Arizona | 46,063 | 1.21× |
| Virginia | 43,065 | 0.95× |
| Washington | 42,035 | 1.13× |
| Indiana | 38,231 | 1.13× |
| Tennessee | 34,486 | 0.92× |
| Colorado | 32,244 | 1.1× |
| Missouri | 29,366 | 0.98× |
| Wisconsin | 28,238 | 1.01× |
| Maryland | 26,088 | 0.82× |
| Minnesota | 26,087 | 0.98× |
| South Carolina | 23,650 | 0.85× |
| Oregon | 23,459 | 1.1× |
| Alabama | 22,503 | 0.87× |
| Kentucky | 22,368 | 0.96× |
| Utah | 20,872 | 1.25× |
| Oklahoma | 19,865 | 0.96× |
| Connecticut | 19,819 | 1.06× |
| Louisiana | 18,315 | 0.76× |
| Nevada | 16,870 | 0.94× |
| Iowa | 15,657 | 1.02× |
| Kansas | 14,450 | 0.99× |
| Arkansas | 12,224 | 0.8× |
| Mississippi | 10,643 | 0.69× |
| Idaho | 9,862 | 1.06× |
| Nebraska | 8,946 | 0.96× |
| New Hampshire | 8,519 | 1.16× |
| New Mexico | 7,789 | 0.84× |
| West Virginia | 7,760 | 0.9× |
| Hawaii | 7,340 | 0.92× |
| Maine | 7,130 | 1.07× |
| Rhode Island | 6,494 | 1.1× |
| Montana | 5,922 | 1.15× |
| Washington, District of Columbia | 5,611 | 1× |
| Alaska | 4,514 | 1.13× |
| South Dakota | 3,767 | 0.88× |
| Delaware | 3,716 | 0.72× |
| North Dakota | 3,616 | 0.95× |
| Vermont | 3,602 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kim Cattrall | 364.75× | Movies & TV |
| Nacho Libre | 243.51× | Movies & TV |
| Vince Vaughn | 153.08× | Movies & TV |
| Luke Wilson | 217.85× | Movies & TV |
| Lauren Lapkus | 284.84× | Movies & TV |
| Josh Brolin | 118.86× | Movies & TV |
| Sacha Baron Cohen | 142.42× | Movies & TV |
| Danny McBride | 132.88× | Movies & TV |
| Spaceballs | 151.06× | Movies & TV |
| Fantastic Mr. Fox (film) | 157.29× | Movies & TV |
| American Pie (film series) | 123.72× | Movies & TV |
| This Is the End | 121.63× | Movies & TV |
| Christopher Walken | 86.33× | Movies & TV |
| Rachel McAdams | 58.88× | Movies & TV |
| Jennifer Connelly | 65.16× | Movies & TV |
| Jason Schwartzman | 124.43× | Movies & TV |
| Ted (film) | 86.98× | Movies & TV |
| Wedding Crashers | 101.29× | Movies & TV |
| Nicolas Cage | 58.94× | Movies & TV |
| James Franco | 57.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Extroversion | THRILL | 1.42 |
| Risk Appetite | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.23 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 7.2% |
| Germany | 5.6% |
See Borat audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
Frequently asked questions
How many fans does Borat have in United States?
Borat has an estimated audience of 1,859,429 people in United States, concentrated in California and Texas.
What is the gender split and age of Borat fans?
42.8% of Borat fans are female, 57.2% are male, with an average age of 37.0 years.
Which brands do Borat fans like most?
Borat fans show strongest brand affinity for Kim Cattrall (364.75×), Nacho Libre (243.51×), and Vince Vaughn (153.08×) over the country average.
Where do Borat fans live in United States?
Borat fans in United States are most concentrated in California (reach 232,979), Texas (reach 153,425), and Florida (reach 127,284). These three regions account for the largest share of the active audience.
What other brands do Borat fans also like?
Beyond Borat itself, the audience over-indexes on Nacho Libre (243.51×), Vince Vaughn (153.08×), Luke Wilson (217.85×), and Lauren Lapkus (284.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Borat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.