Rascasse Audience Intelligence

Borat Audience in United States

A data profile of the people who buy, follow and care about Borat in United States — modelled from more than twelve digital signal sources. Borat has an estimated audience of 2,126,238 people in United States.

#27among Comedy in United States#808among Movie / TV Show / Series in United States#2073in Movies & TV

The average Borat fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Nacho Libre, Luke Wilson, with strongest over-indexing on Kim Cattrall (364.75× the country average).

Demographically, the Borat audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Borat fan in United States is more male, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Borat profile in United States.

Audience size
2.1M
in United States
Gender
42.8%♀
57.2% male
Age
37.0
average years
Country rank
#13585
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borat viewers

42.8% are female, 57.2% are male, average age 37.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Borat audience in United States
MetricValue
Female42.8%
Male57.2%
Average age37.0
Estimated audience size2,126,238
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Borat audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Borat audience comes from United States.

Worldwide audience distribution share by country for Borat
CountryShare
United States25.8%
Brazil6.9%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borat audience in United States is strongest.

Fig. 05

Top regions by affinity

Borat fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.34×
02Utah~20K1.21×
03Alaska~5K1.18×
04New Hampshire~9K1.17×
05Vermont~4K1.16×
06Arizona~40K1.14×
07Rhode Island~7K1.14×
08Montana~6K1.14×
09Washington~40K1.12×
10California~200K1.10×
11Illinois~70K1.10×
12Oregon~20K1.09×
13Connecticut~20K1.09×
14Maine~7K1.08×
15Indiana~40K1.07×
16Colorado~30K1.07×
17New York~100K1.06×
18Idaho~10K1.06×
19North Dakota~4K1.06×
20Michigan~50K1.05×
21Pennsylvania~60K1.02×
22Iowa~20K1.02×
23Wisconsin~30K1.01×
24New Jersey~50K1.00×
25Florida~100K0.99×
26Kansas~10K0.99×
27Minnesota~30K0.98×
28Nebraska~9K0.98×
29Washington, District of Columbia~5K0.98×
30South Dakota~4K0.98×
31Ohio~60K0.97×
32Missouri~30K0.97×
33Oklahoma~20K0.96×
34Nevada~20K0.96×
35West Virginia~8K0.96×
36Virginia~40K0.95×
37Kentucky~20K0.95×
38Texas~100K0.93×
39Tennessee~30K0.93×
40Hawaii~7K0.93×
41North Carolina~50K0.91×
42New Mexico~8K0.86×
43Alabama~20K0.85×
44South Carolina~20K0.84×
45Maryland~30K0.83×
46Arkansas~10K0.83×
47Georgia~50K0.81×
48Delaware~4K0.80×
49Louisiana~20K0.76×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Borat, United States
0.72×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Borat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Borat audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV364.75×
02Lauren LapkusMovies & TV284.84×
03Nacho LibreMovies & TV243.51×
04Luke WilsonMovies & TV217.85×
05The Comeback (TV series)Movies & TV183.56×
06Fantastic Mr. Fox (film)Movies & TV157.29×
07Vince VaughnMovies & TV153.08×
08SpaceballsMovies & TV151.06×
09Sacha Baron CohenMovies & TV142.42×
10Danny McBrideMovies & TV132.88×
11Jason SchwartzmanMovies & TV124.43×
12American Pie (film series)Movies & TV123.72×
13This Is the EndMovies & TV121.63×
14Josh BrolinMovies & TV118.86×
15Wedding CrashersMovies & TV101.29×
16Ted (film)Movies & TV86.98×
17Christopher WalkenMovies & TV86.33×
18Jennifer ConnellyMovies & TV65.16×
19Nicolas CageMovies & TV58.94×
20Rachel McAdamsMovies & TV58.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Borat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Borat audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.02×
Career OrientationPOWER1.85×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Borat audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
TravellingTHRILL1.02×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Borat have in United States?

Borat has an estimated audience of 2,126,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Borat viewers?

42.8% of Borat fans are female, 57.2% are male, with an average age of 37.0 years.

03

Which brands do Borat fans like most?

Borat fans show strongest brand affinity for Kim Cattrall (364.75×), Nacho Libre (243.51×), and Luke Wilson (217.85×) over the country average.

04

Where do Borat fans live in United States?

Borat fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Borat fans also like?

Beyond Borat itself, the audience over-indexes on Nacho Libre (243.51×), Luke Wilson (217.85×), Vince Vaughn (153.08×), and Lauren Lapkus (284.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Borat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Borat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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