Rascasse Audience Intelligence

This Is the End Audience in United States

A data profile of the people who buy, follow and care about This Is the End in United States — modelled from more than twelve digital signal sources. This Is the End has an estimated audience of 1,784,542 people in United States.

#984among Movie / TV Show / Series in United States#2474in Movies & TV

The average This Is the End fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Borat, John Wick 2, with strongest over-indexing on Elizabeth Banks (178.53× the country average).

Demographically, the This Is the End audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This Is the End fan in United States is balanced, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is the End profile in United States.

Audience size
1.8M
in United States
Gender
50.6%♀
49.4% male
Age
41.7
average years
Country rank
#15567
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is the End viewers

50.6% are female, 49.4% are male, average age 41.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for This Is the End audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.7
Estimated audience size1,784,542
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the This Is the End audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3930%
40-4924%
50+19%
Fig. 04

Worldwide distribution

44.7%

of the worldwide This Is the End audience comes from United States.

Worldwide audience distribution share by country for This Is the End
CountryShare
United States44.7%
United Kingdom5.3%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is the End audience in United States is strongest.

Fig. 05

Top regions by affinity

This Is the End fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.45×
02Arizona~50K1.30×
03California~200K1.23×
04Montana~6K1.21×
05Texas~200K1.20×
06Oklahoma~20K1.20×
07Colorado~30K1.19×
08Oregon~20K1.17×
09Alaska~5K1.15×
10Idaho~10K1.13×
11Nevada~20K1.12×
12Utah~20K1.12×
13South Dakota~5K1.11×
14Indiana~40K1.09×
15Kansas~20K1.09×
16Washington~40K1.07×
17North Dakota~4K1.07×
18Nebraska~10K1.05×
19Illinois~60K1.04×
20Michigan~50K1.04×
21Missouri~30K1.04×
22Iowa~20K1.04×
23Arkansas~20K1.02×
24Kentucky~20K1.01×
25West Virginia~9K1.01×
26Ohio~60K1.00×
27New Hampshire~7K0.97×
28Pennsylvania~60K0.96×
29Vermont~3K0.95×
30Wisconsin~30K0.93×
31Louisiana~20K0.91×
32Tennessee~30K0.90×
33Minnesota~20K0.90×
34Maine~6K0.90×
35Rhode Island~5K0.90×
36Massachusetts~30K0.89×
37Connecticut~20K0.87×
38North Carolina~50K0.86×
39Delaware~4K0.86×
40South Carolina~20K0.85×
41Virginia~40K0.84×
42New York~90K0.83×
43Georgia~50K0.83×
44Maryland~30K0.83×
45Hawaii~7K0.83×
46Florida~100K0.82×
47New Jersey~40K0.82×
48Mississippi~10K0.81×
49Alabama~20K0.79×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — This Is the End, United States
0.74×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is the End audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is the End audience
#·InterestCategoryAffinity×
01Elizabeth BanksMovies & TV178.53×
02John Wick 2Movies & TV144.18×
03BoratMovies & TV121.63×
0422 Jump StreetMovies & TV111.62×
05EuroTripMovies & TV89.11×
06The IT CrowdMovies & TV73.10×
07Sausage PartyMovies & TV59.00×
08Jennifer's BodyMovies & TV30.00×
09Keri RussellMovies & TV27.62×
10Isla FisherMovies & TV20.00×
11Indiana Jones (franchise)Movies & TV20.00×
12Josh DuhamelFashion & Accessoires18.14×
13Eva GreenMovies & TV12.50×
14Kate BeckinsaleMovies & TV12.31×
15Black Mirror (TV series)Movies & TV12.13×
16Terry CrewsMovies & TV11.37×
17CardiologyHealth11.09×
18Seth RogenMovies & TV9.63×
19Tom CruiseMovies & TV6.23×
20Diane KeatonMovies & TV4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is the End audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Is the End audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
SpiritualityBALANCE1.46×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Is the End audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Is the End have in United States?

This Is the End has an estimated audience of 1,784,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of This Is the End viewers?

50.6% of This Is the End fans are female, 49.4% are male, with an average age of 41.7 years.

03

Which brands do This Is the End fans like most?

This Is the End fans show strongest brand affinity for Elizabeth Banks (178.53×), Borat (121.63×), and John Wick 2 (144.18×) over the country average.

04

Where do This Is the End fans live in United States?

This Is the End fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do This Is the End fans also like?

Beyond This Is the End itself, the audience over-indexes on Borat (121.63×), John Wick 2 (144.18×), 22 Jump Street (111.62×), and EuroTrip (89.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See This Is the End audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is the End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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