This Is the End Audience in United States

This Is the End has an estimated audience of 1,846,351 people in United States. 50.6% are female, 49.4% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: John Wick 2, Borat, Elizabeth Banks, 22 Jump Street, Diane Keaton.

The average This Is the End fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Wick 2, Borat, Elizabeth Banks, with strongest over-indexing on John Wick 2 (184.55× the country average). Demographically, the This Is the End audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of This Is the End fans

Demographic split for This Is the End audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.7
Estimated audience size1,846,351

Audience persona

The typical This Is the End fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for This Is the End in United States
RegionReachAffinity
California270,8101.33×
Texas200,9081.27×
Florida107,5080.86×
New York88,2190.86×
Illinois66,0141.07×
Pennsylvania61,4220.99×
Ohio57,147
Michigan52,6091.09×
North Carolina49,5880.89×
Georgia48,4550.85×
Arizona45,8951.22×
Washington42,2141.14×
New Jersey39,5660.84×
Virginia37,9500.84×
Indiana37,3651.11×
Colorado35,9291.23×
Tennessee34,2950.93×
Massachusetts33,2370.91×
Missouri31,2521.05×
Oklahoma25,7941.26×
Maryland25,6800.81×
Wisconsin25,4380.92×
Oregon25,3601.2×
South Carolina24,1720.87×
Minnesota24,0260.91×
Kentucky23,101
Louisiana22,0420.93×
Nevada20,3931.14×
Alabama19,5350.76×
Utah18,8581.14×
Connecticut16,1920.87×
Kansas16,1641.11×
Iowa15,7971.04×
Arkansas15,4831.02×
New Mexico13,5151.46×
Mississippi11,6090.76×
Idaho10,6721.15×
Nebraska9,7401.05×
West Virginia8,4070.98×
New Hampshire6,9270.95×
Montana6,2261.22×
Hawaii6,1950.78×
Maine5,7490.87×
Rhode Island4,8170.82×
South Dakota4,5041.06×
Washington, District of Columbia4,0160.72×
Delaware3,9900.78×
Alaska3,9260.99×
North Dakota3,811
Vermont2,9250.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Is the End audience
BrandAffinityCategory
John Wick 2184.55×Movies & TV
Borat138.55×Movies & TV
Elizabeth Banks69×Movies & TV
22 Jump Street119.62×Movies & TV
Diane Keaton18.95×Movies & TV
EuroTrip75.2×Movies & TV
The Big Lebowski45.06×Movies & TV
Sausage Party54.35×Movies & TV
Keri Russell31.07×Movies & TV
Dumb and Dumber30.57×Movies & TV
Beetlejuice7.85×Movies & TV
The IT Crowd70.31×Movies & TV
Christina Ricci18.08×Movies & TV
Kate Beckinsale20×Movies & TV
Ace Ventura74.92×Movies & TV
Isla Fisher20×Movies & TV
Pitch Perfect19.63×Movies & TV
Ethan Hawke13.94×Movies & TV
Jennifer Garner14.51×Movies & TV
Twin Peaks10.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Is the End audience
TraitClusterScore
ExtroversionTHRILL1.71
Community OrientationOPEN1.48
Early Adopter MentalityPOWER1.34
Risk AppetiteTHRILL1.33
SpiritualityBALANCE1.3
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for This Is the End
CountryShare
United States47.9%
United Kingdom5.3%
India4.1%

See This Is the End audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does This Is the End have in United States?

This Is the End has an estimated audience of 1,846,351 people in United States, concentrated in California and Texas.

What is the gender split and age of This Is the End fans?

50.6% of This Is the End fans are female, 49.4% are male, with an average age of 41.7 years.

Which brands do This Is the End fans like most?

This Is the End fans show strongest brand affinity for John Wick 2 (184.55×), Borat (138.55×), and Elizabeth Banks (69×) over the country average.

Where do This Is the End fans live in United States?

This Is the End fans in United States are most concentrated in California (reach 270,810), Texas (reach 200,908), and Florida (reach 107,508). These three regions account for the largest share of the active audience.

What other brands do This Is the End fans also like?

Beyond This Is the End itself, the audience over-indexes on Borat (138.55×), Elizabeth Banks (69×), 22 Jump Street (119.62×), and Diane Keaton (18.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is the End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.