Rascasse Audience Intelligence

Keri Russell Audience in United States

A data profile of the people who buy, follow and care about Keri Russell in United States — modelled from more than twelve digital signal sources. Keri Russell has an estimated audience of 4,227,314 people in United States.

#318among Actor Actress or TV Star in United States#930among Person in United States#830in Movies & TV

The average Keri Russell fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, The Hunt (2012 film), Jesse Tyler Ferguson, with strongest over-indexing on Elizabeth Banks (29.9× the country average).

Demographically, the Keri Russell audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keri Russell fan in United States is more male, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keri Russell profile in United States.

Audience size
4.2M
in United States
Gender
35.6%♀
64.4% male
Age
41.7
average years
Country rank
#7667
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keri Russell fans

35.6% are female, 64.4% are male, average age 41.7.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Keri Russell audience in United States
MetricValue
Female35.6%
Male64.4%
Average age41.7
Estimated audience size4,227,314
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Keri Russell audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3925%
40-4929%
50+18%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Keri Russell audience comes from United States.

Worldwide audience distribution share by country for Keri Russell
CountryShare
United States44.1%
United Kingdom9.6%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keri Russell audience in United States is strongest.

Fig. 05

Top regions by affinity

Keri Russell fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.37×
02Massachusetts~100K1.33×
03Colorado~80K1.29×
04Maine~20K1.27×
05New Hampshire~20K1.25×
06Connecticut~50K1.23×
07Oregon~60K1.22×
08Minnesota~70K1.21×
09Washington~100K1.19×
10Washington, District of Columbia~10K1.19×
11Montana~10K1.13×
12Virginia~100K1.10×
13Utah~40K1.10×
14Idaho~20K1.10×
15Rhode Island~10K1.08×
16New York~200K1.06×
17Pennsylvania~100K1.06×
18New Jersey~100K1.04×
19Missouri~70K1.04×
20Illinois~100K1.02×
21Wisconsin~60K1.02×
22Maryland~70K1.01×
23North Carolina~100K1.00×
24Kansas~30K1.00×
25Arizona~80K0.99×
26Michigan~100K0.97×
27South Carolina~60K0.97×
28Delaware~10K0.97×
29Ohio~100K0.96×
30Iowa~30K0.96×
31Tennessee~80K0.95×
32Alaska~8K0.94×
33California~400K0.92×
34Indiana~70K0.92×
35Nebraska~20K0.92×
36Kentucky~40K0.88×
37New Mexico~20K0.88×
38Florida~200K0.87×
39Oklahoma~40K0.87×
40South Dakota~8K0.87×
41Georgia~100K0.86×
42Arkansas~30K0.84×
43Alabama~50K0.82×
44North Dakota~7K0.82×
45West Virginia~20K0.81×
46Hawaii~10K0.81×
47Texas~300K0.80×
48Louisiana~40K0.78×
49Nevada~30K0.74×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Keri Russell, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keri Russell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keri Russell audience
#·InterestCategoryAffinity×
01Jesse Tyler FergusonMovies & TV36.56×
02The Hunt (2012 film)Movies & TV35.54×
03Elizabeth BanksMovies & TV29.90×
0430 Minutes or LessMovies & TV28.38×
05This Is the EndMovies & TV27.62×
06Sausage PartyMovies & TV26.13×
07Shaft (1971 film)Movies & TV22.84×
08We're the MillersMovies & TV20.42×
09Margo MartindaleMovies & TV17.84×
10Eastbound & DownMovies & TV15.99×
11Super TroopersMovies & TV15.82×
12Lethal Weapon (TV series)Movies & TV15.72×
1321 Jump Street (film)Movies & TV11.88×
14Bad Boys (1995 film)Movies & TV10.94×
15Black comedyMovies & TV5.85×
16PeacemakerMovies & TV2.92×
17Staples (Canada)Business & Career2.76×
18SupermanMovies & TV2.25×
19TikTokInternet & Social Media1.78×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keri Russell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keri Russell audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.40×
ExtroversionTHRILL1.30×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keri Russell audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.79×
TravellingTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keri Russell have in United States?

Keri Russell has an estimated audience of 4,227,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keri Russell fans?

35.6% of Keri Russell fans are female, 64.4% are male, with an average age of 41.7 years.

03

Which brands do Keri Russell fans like most?

Keri Russell fans show strongest brand affinity for Elizabeth Banks (29.9×), The Hunt (2012 film) (35.54×), and Jesse Tyler Ferguson (36.56×) over the country average.

04

Where do Keri Russell fans live in United States?

Keri Russell fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Keri Russell fans also like?

Beyond Keri Russell itself, the audience over-indexes on The Hunt (2012 film) (35.54×), Jesse Tyler Ferguson (36.56×), This Is the End (27.62×), and Sausage Party (26.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keri Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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