Keri Russell Audience in United States

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Keri Russell has an estimated audience of 4,056,398 people in United States. 35.6% are female, 64.4% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Elizabeth Banks, The Hunt (2012 film), This Is the End, Jesse Tyler Ferguson, Sausage Party.

The average Keri Russell fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elizabeth Banks, The Hunt (2012 film), This Is the End, with strongest over-indexing on Elizabeth Banks (29.9× the country average). Demographically, the Keri Russell audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Keri Russell fans

Demographic split for Keri Russell audience in United States
MetricValue
Female35.6%
Male64.4%
Average age41.7
Estimated audience size4,056,398

Audience persona

The typical Keri Russell fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elizabeth Banks.

Top regions in United States

Top regions ranked by reach for Keri Russell in United States
RegionReachAffinity
California419,3420.94×
Texas291,3800.84×
New York247,4281.09×
Florida244,0650.89×
Pennsylvania146,7581.07×
Illinois144,0501.07×
North Carolina127,6771.05×
Ohio123,1780.99×
Georgia113,0960.91×
Virginia111,8931.13×
New Jersey108,3611.05×
Michigan105,6711×
Massachusetts103,8871.3×
Washington99,7101.23×
Colorado85,0121.33×
Arizona82,6651×
Tennessee76,5260.94×
Indiana71,6400.97×
Minnesota71,6061.23×
Maryland70,7101.01×
Missouri69,3811.06×
Wisconsin64,5981.06×
Oregon59,0981.27×
South Carolina58,9440.97×
Connecticut49,5571.22×
Alabama45,8640.81×
Kentucky44,9730.88×
Utah41,5991.15×
Oklahoma41,0730.91×
Louisiana39,5290.76×
Kansas32,4681.02×
Iowa31,3900.94×
Nevada28,4320.72×
Arkansas27,3690.82×
Mississippi23,0430.69×
Idaho22,0541.08×
New Hampshire19,6031.23×
Nebraska19,0610.94×
Maine18,1991.25×
New Mexico17,1770.84×
West Virginia14,5390.77×
Washington, District of Columbia14,3211.17×
Hawaii13,5320.78×
Rhode Island12,5960.98×
Montana12,5011.11×
Delaware9,8530.88×
Vermont9,3341.31×
South Dakota7,8120.83×
Alaska7,8020.9×
North Dakota6,4930.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keri Russell audience
BrandAffinityCategory
Elizabeth Banks29.9×Movies & TV
The Hunt (2012 film)35.54×Movies & TV
This Is the End27.62×Movies & TV
Jesse Tyler Ferguson36.56×Movies & TV
Sausage Party26.13×Movies & TV
We're the Millers20.42×Movies & TV
Superman2.25×Movies & TV
Peacemaker2.92×Movies & TV
Eastbound & Down15.99×Movies & TV
Black comedy5.85×Movies & TV
Bad Boys (1995 film)10.94×Movies & TV
21 Jump Street (film)11.88×Movies & TV
Super Troopers15.82×Movies & TV
Movies1.51×Movies & TV
30 Minutes or Less28.38×Movies & TV
Shaft (1971 film)22.84×Movies & TV
Rick and Morty4.3×Movies & TV
TikTok1.78×Internet & Social Media
Lethal Weapon (TV series)15.72×Movies & TV
Get Him to the Greek26.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keri Russell audience
TraitClusterScore
Early Adopter MentalityPOWER1.81
Risk AppetiteTHRILL1.73
ExtroversionTHRILL1.42
IndividualismJOY1.41
LGBTQ+ IdentityOPEN1.34
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Keri Russell
CountryShare
United States44.1%
United Kingdom9.3%
Canada5.3%

See Keri Russell audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Keri Russell have in United States?

Keri Russell has an estimated audience of 4,056,398 people in United States, concentrated in California and Texas.

What is the gender split and age of Keri Russell fans?

35.6% of Keri Russell fans are female, 64.4% are male, with an average age of 41.7 years.

Which brands do Keri Russell fans like most?

Keri Russell fans show strongest brand affinity for Elizabeth Banks (29.9×), The Hunt (2012 film) (35.54×), and This Is the End (27.62×) over the country average.

Where do Keri Russell fans live in United States?

Keri Russell fans in United States are most concentrated in California (reach 419,342), Texas (reach 291,380), and New York (reach 247,428). These three regions account for the largest share of the active audience.

What other brands do Keri Russell fans also like?

Beyond Keri Russell itself, the audience over-indexes on The Hunt (2012 film) (35.54×), This Is the End (27.62×), Jesse Tyler Ferguson (36.56×), and Sausage Party (26.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keri Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.