Rascasse Audience Intelligence

30 Minutes or Less Audience in United States

A data profile of the people who buy, follow and care about 30 Minutes or Less in United States — modelled from more than twelve digital signal sources. 30 Minutes or Less has an estimated audience of 482,597 people in United States.

#3297among Movie / TV Show / Series in United States#6959in Movies & TV

The average 30 Minutes or Less fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Bad Santa, Hot Fuzz, with strongest over-indexing on Elizabeth Banks (197.98× the country average).

Demographically, the 30 Minutes or Less audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 30 Minutes or Less fan in United States is more male, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 30 Minutes or Less profile in United States.

Audience size
483K
in United States
Gender
33.8%♀
66.2% male
Age
41.5
average years
Country rank
#37445
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 30 Minutes or Less viewers

33.8% are female, 66.2% are male, average age 41.5.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for 30 Minutes or Less audience in United States
MetricValue
Female33.8%
Male66.2%
Average age41.5
Estimated audience size482,597
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the 30 Minutes or Less audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

63.9%

of the worldwide 30 Minutes or Less audience comes from United States.

Worldwide audience distribution share by country for 30 Minutes or Less
CountryShare
United States63.9%
United Kingdom4.3%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 30 Minutes or Less audience in United States is strongest.

Fig. 05

Top regions by affinity

30 Minutes or Less fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.65×
02New Mexico~3K1.47×
03Oklahoma~6K1.28×
04Arizona~10K1.24×
05Colorado~8K1.16×
06Texas~40K1.15×
07Iowa~4K1.15×
08Kansas~4K1.15×
09Montana~1K1.15×
10Indiana~9K1.14×
11Oregon~6K1.13×
12Idaho~3K1.12×
13California~50K1.11×
14Missouri~8K1.11×
15Alaska~1K1.09×
16South Dakota~1K1.08×
17Nevada~5K1.07×
18Nebraska~2K1.07×
19North Dakota<1K1.07×
20Ohio~10K1.06×
21Arkansas~4K1.05×
22West Virginia~2K1.05×
23Illinois~20K1.04×
24Washington~9K1.03×
25Kentucky~6K1.03×
26Utah~4K1.00×
27Tennessee~9K0.98×
28Minnesota~6K0.96×
29Wisconsin~6K0.94×
30Maine~2K0.94×
31Pennsylvania~10K0.93×
32Vermont<1K0.91×
33New Hampshire~2K0.90×
34Louisiana~5K0.88×
35Mississippi~3K0.88×
36South Carolina~6K0.87×
37Connecticut~4K0.87×
38North Carolina~10K0.86×
39Rhode Island~1K0.86×
40Delaware~1K0.86×
41Alabama~5K0.85×
42Massachusetts~7K0.83×
43Georgia~10K0.82×
44Maryland~6K0.81×
45New Jersey~9K0.79×
46Virginia~9K0.79×
47Hawaii~2K0.78×
48Florida~20K0.76×
49New York~20K0.75×
50Washington, District of Columbia<1K0.69×
Fig. 06

Affinity by region

Affinity by region — 30 Minutes or Less, United States
0.69×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 30 Minutes or Less audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 30 Minutes or Less audience
#·InterestCategoryAffinity×
01Elizabeth BanksMovies & TV197.98×
02Bad SantaMovies & TV138.93×
03Hot FuzzMovies & TV91.03×
04Cast AwayMovies & TV57.82×
05Burn After ReadingMovies & TV54.28×
06Kiss Kiss Bang BangMovies & TV49.63×
07US FoodsFood & Beverages30.77×
08Keri RussellMovies & TV28.38×
09Gordon Food ServiceFood & Beverages28.12×
10Prince RoyceMusic & Radio22.06×
11Horrible BossesMovies & TV17.45×
12Sharon OsbourneMovies & TV16.60×
13Austin Powers (film series)Movies & TV16.60×
14Beverly Hills CopMovies & TV16.60×
15Cherry blossomHome & Garden15.79×
16Seth GreenMovies & TV13.89×
17There Will Be BloodMovies & TV12.24×
18Sophia BushMovies & TV11.53×
19Nathan FillionMovies & TV9.80×
20PinterestInternet & Social Media2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 30 Minutes or Less audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 30 Minutes or Less audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
IndulgenceJOY1.68×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 30 Minutes or Less audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.70×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 30 Minutes or Less have in United States?

30 Minutes or Less has an estimated audience of 482,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 30 Minutes or Less viewers?

33.8% of 30 Minutes or Less fans are female, 66.2% are male, with an average age of 41.5 years.

03

Which brands do 30 Minutes or Less fans like most?

30 Minutes or Less fans show strongest brand affinity for Elizabeth Banks (197.98×), Bad Santa (138.93×), and Hot Fuzz (91.03×) over the country average.

04

Where do 30 Minutes or Less fans live in United States?

30 Minutes or Less fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do 30 Minutes or Less fans also like?

Beyond 30 Minutes or Less itself, the audience over-indexes on Bad Santa (138.93×), Hot Fuzz (91.03×), Keri Russell (28.38×), and Cast Away (57.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See 30 Minutes or Less audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 30 Minutes or Less. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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