30 Minutes or Less Audience in United States

30 Minutes or Less has an estimated audience of 445,998 people in United States. 33.8% are female, 66.2% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elizabeth Banks, Bad Santa, Bruce Willis, Keri Russell, Burn After Reading.

The average 30 Minutes or Less fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elizabeth Banks, Bad Santa, Bruce Willis, with strongest over-indexing on Elizabeth Banks (71.24× the country average). Demographically, the 30 Minutes or Less audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 30 Minutes or Less fans

Demographic split for 30 Minutes or Less audience in United States
MetricValue
Female33.8%
Male66.2%
Average age41.5
Estimated audience size445,998

Audience persona

The typical 30 Minutes or Less fan in United States is more male, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Elizabeth Banks.

Top regions in United States

Top regions ranked by reach for 30 Minutes or Less in United States
RegionReachAffinity
California56,3341.15×
Texas46,6791.22×
Florida23,0940.76×
Michigan22,1541.9×
New York18,8720.76×
Illinois16,7361.13×
Ohio15,2521.11×
Pennsylvania14,2120.95×
Georgia12,1590.88×
North Carolina11,8740.88×
Arizona11,7531.29×
Indiana9,5911.18×
Tennessee9,4131.05×
Washington9,0561.01×
Colorado8,8751.26×
Virginia8,8700.82×
New Jersey8,5790.76×
Missouri8,2621.15×
Massachusetts7,4710.85×
Oklahoma7,0381.42×
Maryland6,2910.82×
Wisconsin6,2090.93×
South Carolina5,9910.89×
Minnesota5,9450.93×
Kentucky5,7991.04×
Oregon5,7421.12×
Alabama5,2620.84×
Louisiana5,1500.9×
Nevada4,6971.09×
Kansas4,4351.26×
Iowa4,3811.19×
Arkansas3,9121.06×
Utah3,8920.97×
Connecticut3,6330.81×
New Mexico3,4641.55×
Mississippi3,0380.83×
Idaho2,4231.08×
Nebraska2,2741.02×
West Virginia2,2361.08×
Maine1,4530.91×
Montana1,3871.12×
New Hampshire1,3450.77×
Hawaii1,1660.61×
South Dakota1,1021.07×
Rhode Island1,0670.75×
Alaska9891.04×
Delaware8860.72×
North Dakota8450.92×
Washington, District of Columbia7100.53×
Wyoming5980.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 30 Minutes or Less audience
BrandAffinityCategory
Elizabeth Banks71.24×Movies & TV
Bad Santa135.21×Movies & TV
Bruce Willis14.58×Movies & TV
Keri Russell31.07×Movies & TV
Burn After Reading51.32×Movies & TV
Hot Fuzz54.64×Movies & TV
Capital One6.1×Business & Career
Kiss Kiss Bang Bang61.38×Movies & TV
Sharon Osbourne16.6×Movies & TV
Gordon Food Service36.53×Food & Beverages
US Foods30.75×Food & Beverages
Google Maps4.85×Internet & Social Media
Emily Blunt15.61×Movies & TV
CarGurus6.87×Cars & Mobility
Indeed.com4.31×Business & Career
Jason Momoa9.74×Movies & TV
Aaron Rodgers6.09×Sports
Austin Powers (film series)16.6×Movies & TV
Prince Royce26.05×Music & Radio
Nathan Fillion11.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 30 Minutes or Less audience
TraitClusterScore
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.22
IndulgenceJOY1.2
SpiritualityBALANCE1.17
CreativityOPEN1.16
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for 30 Minutes or Less
CountryShare
United States62.3%
United Kingdom4.8%
Canada3.8%

See 30 Minutes or Less audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 30 Minutes or Less have in United States?

30 Minutes or Less has an estimated audience of 445,998 people in United States, concentrated in California and Texas.

What is the gender split and age of 30 Minutes or Less fans?

33.8% of 30 Minutes or Less fans are female, 66.2% are male, with an average age of 41.5 years.

Which brands do 30 Minutes or Less fans like most?

30 Minutes or Less fans show strongest brand affinity for Elizabeth Banks (71.24×), Bad Santa (135.21×), and Bruce Willis (14.58×) over the country average.

Where do 30 Minutes or Less fans live in United States?

30 Minutes or Less fans in United States are most concentrated in California (reach 56,334), Texas (reach 46,679), and Florida (reach 23,094). These three regions account for the largest share of the active audience.

What other brands do 30 Minutes or Less fans also like?

Beyond 30 Minutes or Less itself, the audience over-indexes on Bad Santa (135.21×), Bruce Willis (14.58×), Keri Russell (31.07×), and Burn After Reading (51.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 30 Minutes or Less. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.