Bad Santa Audience in United States

Bad Santa logo

Bad Santa has an estimated audience of 1,155,492 people in United States. 49.0% are female, 51.0% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Tim Horton, red mango, Animal Care Clinic, Catch Me If You Can, Lupin III.

The average Bad Santa fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tim Horton, red mango, Animal Care Clinic, with strongest over-indexing on Tim Horton (250.14× the country average). Demographically, the Bad Santa audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bad Santa fans

Demographic split for Bad Santa audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.7
Estimated audience size1,155,492

Audience persona

The typical Bad Santa fan in United States is balanced, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Bad Santa in United States
RegionReachAffinity
California109,2550.86×
Texas107,8031.09×
Florida61,6770.79×
New York49,7020.77×
Ohio45,4901.28×
Pennsylvania42,7091.1×
Illinois40,7321.06×
North Carolina35,6031.02×
Michigan31,2781.04×
Georgia30,7270.86×
Tennessee27,9041.2×
Indiana26,8841.27×
Arizona24,6791.05×
Virginia23,8240.85×
New Jersey22,6770.77×
Missouri22,1431.19×
Washington21,7440.94×
Massachusetts20,3360.89×
Colorado19,9191.09×
Wisconsin19,1541.1×
Kentucky18,0471.25×
South Carolina15,8730.91×
Alabama15,7540.98×
Minnesota15,5840.94×
Maryland15,3380.77×
Oregon14,7701.12×
Oklahoma14,5821.14×
Louisiana14,5020.97×
Iowa11,4511.2×
Nevada10,7490.96×
Connecticut10,4320.9×
Kansas10,2921.13×
Arkansas9,7681.03×
Mississippi9,0130.95×
Utah8,5510.83×
West Virginia7,2041.34×
Nebraska6,9611.2×
Idaho6,4151.11×
New Mexico6,2091.07×
New Hampshire4,6121.01×
Maine4,5441.1×
Montana3,3421.04×
Rhode Island3,0860.84×
South Dakota2,7921.05×
Hawaii2,7650.56×
North Dakota2,7191.15×
Delaware2,4380.76×
Washington, District of Columbia2,0030.58×
Vermont1,8810.93×
Wyoming1,6940.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Santa audience
BrandAffinityCategory
Tim Horton250.14×Sports
red mango954.51×Food & Beverages
Animal Care Clinic1169.27×Pets & Animals
Catch Me If You Can195.33×Movies & TV
Lupin III1101.35×Literature
Ruud van Nistelrooy672.32×Sports
Maki Horikita720.63×Movies & TV
Mister Donut351.48×Food & Beverages
Gardenscapes105.87×Games
Sushi Bar183.3×Food & Beverages
Director (band)157.86×Music & Radio
Who Framed Roger Rabbit106.51×Movies & TV
Donut King144.77×Food & Beverages
30 Minutes or Less138.93×Movies & TV
Missouri Lottery45.52×Games
Land Bank of the Philippines333.54×Business & Career
Michigan Lottery19.41×Games
In Bruges79.16×Movies & TV
The Ugly Dachshund221.89×Movies & TV
Warhammer 40,000: Dawn of War II1017.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Santa audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
Urban LifestyleOPEN1.42
Luxury OrientationPREMIUM1.42
Risk AppetiteTHRILL1.34
Early Adopter MentalityPOWER1.34
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Bad Santa
CountryShare
United States57.1%
United Kingdom10.0%
Canada5.6%

See Bad Santa audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bad Santa have in United States?

Bad Santa has an estimated audience of 1,155,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Bad Santa fans?

49.0% of Bad Santa fans are female, 51.0% are male, with an average age of 33.7 years.

Which brands do Bad Santa fans like most?

Bad Santa fans show strongest brand affinity for Tim Horton (250.14×), red mango (954.51×), and Animal Care Clinic (1169.27×) over the country average.

Where do Bad Santa fans live in United States?

Bad Santa fans in United States are most concentrated in California (reach 109,255), Texas (reach 107,803), and Florida (reach 61,677). These three regions account for the largest share of the active audience.

What other brands do Bad Santa fans also like?

Beyond Bad Santa itself, the audience over-indexes on red mango (954.51×), Animal Care Clinic (1169.27×), Catch Me If You Can (195.33×), and Lupin III (1101.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Santa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.