Rascasse Audience Intelligence

Bad Santa Audience in United States

A data profile of the people who buy, follow and care about Bad Santa in United States — modelled from more than twelve digital signal sources. Bad Santa has an estimated audience of 1,145,438 people in United States.

#1601among Movie / TV Show / Series in United States#3809in Movies & TV

The average Bad Santa fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tim Horton, red mango, Animal Care Clinic, with strongest over-indexing on Tim Horton (250.14× the country average).

Demographically, the Bad Santa audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Santa fan in United States is balanced, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Tim Horton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Santa profile in United States.

Audience size
1.1M
in United States
Gender
49.0%♀
51.0% male
Age
33.7
average years
Country rank
#21560
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Santa viewers

49.0% are female, 51.0% are male, average age 33.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Bad Santa audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.7
Estimated audience size1,145,438
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Bad Santa audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Bad Santa audience comes from United States.

Worldwide audience distribution share by country for Bad Santa
CountryShare
United States56.1%
United Kingdom10.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Santa audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Santa fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.32×
02Ohio~40K1.22×
03Kentucky~20K1.22×
04Indiana~30K1.21×
05Iowa~10K1.20×
06Missouri~20K1.15×
07Nebraska~7K1.15×
08North Dakota~3K1.15×
09Oklahoma~10K1.13×
10Tennessee~30K1.12×
11Idaho~6K1.12×
12New Mexico~6K1.11×
13Wisconsin~20K1.10×
14Oregon~10K1.10×
15Kansas~10K1.10×
16New Hampshire~5K1.09×
17Maine~5K1.09×
18Montana~3K1.08×
19Pennsylvania~40K1.05×
20Arizona~20K1.05×
21Arkansas~10K1.05×
22Colorado~20K1.04×
23Michigan~30K1.03×
24South Dakota~3K1.03×
25Vermont~2K1.03×
26Alaska~2K1.01×
27Illinois~40K1.00×
28North Carolina~30K0.99×
29Minnesota~20K0.98×
30Alabama~20K0.98×
31Nevada~10K0.98×
32Texas~100K0.97×
33Washington~20K0.95×
34South Carolina~20K0.95×
35Rhode Island~3K0.95×
36Mississippi~9K0.94×
37Louisiana~10K0.93×
38Connecticut~10K0.93×
39Massachusetts~20K0.88×
40Utah~9K0.88×
41Virginia~20K0.87×
42Delaware~3K0.87×
43California~100K0.86×
44Georgia~30K0.83×
45Maryland~20K0.81×
46New Jersey~20K0.79×
47Florida~60K0.76×
48New York~50K0.73×
49Hawaii~3K0.62×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Bad Santa, United States
0.62×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Santa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Santa audience
#·InterestCategoryAffinity×
01Animal Care ClinicPets & Animals1169.27×
02Lupin IIILiterature1101.35×
03red mangoFood & Beverages954.51×
04Maki HorikitaMovies & TV720.63×
05Ruud van NistelrooySports672.32×
06Mister DonutFood & Beverages351.48×
07Land Bank of the PhilippinesBusiness & Career333.54×
08Tim HortonSports250.14×
09The Ugly DachshundMovies & TV221.89×
10Catch Me If You CanMovies & TV195.33×
11Sushi BarFood & Beverages183.30×
12Director (band)Music & Radio157.86×
13Donut KingFood & Beverages144.77×
1430 Minutes or LessMovies & TV138.93×
15Who Framed Roger RabbitMovies & TV106.51×
16GardenscapesGames105.87×
17In BrugesMovies & TV79.16×
18Missouri LotteryGames45.52×
19Heroes (TV series)Movies & TV20.00×
20Michigan LotteryGames19.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Santa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Santa audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.53×
Luxury OrientationPREMIUM1.89×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Santa audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.48×
MindfulnessBALANCE0.66×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Santa have in United States?

Bad Santa has an estimated audience of 1,145,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bad Santa viewers?

49.0% of Bad Santa fans are female, 51.0% are male, with an average age of 33.7 years.

03

Which brands do Bad Santa fans like most?

Bad Santa fans show strongest brand affinity for Tim Horton (250.14×), red mango (954.51×), and Animal Care Clinic (1169.27×) over the country average.

04

Where do Bad Santa fans live in United States?

Bad Santa fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Santa fans also like?

Beyond Bad Santa itself, the audience over-indexes on red mango (954.51×), Animal Care Clinic (1169.27×), Catch Me If You Can (195.33×), and Lupin III (1101.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Santa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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