Michigan Lottery Audience in United States

Michigan Lottery logo

Michigan Lottery has an estimated audience of 12,492,051 people in United States. 48.1% are female, 51.9% are male, average age 43.5. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Mega Millions, Arizona Lottery, Florida Lottery, Powerball, New York Lottery.

The average Michigan Lottery fan in United States is 43.5 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Mega Millions, Arizona Lottery, Florida Lottery, with strongest over-indexing on Mega Millions (52.68× the country average). Demographically, the Michigan Lottery audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Michigan Lottery fans

Demographic split for Michigan Lottery audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.5
Estimated audience size12,492,051

Audience persona

The typical Michigan Lottery fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mega Millions.

Top regions in United States

Top regions ranked by reach for Michigan Lottery in United States
RegionReachAffinity
Michigan6,570,00046.91×
Ohio216,4210.56×
Indiana88,2840.39×
Illinois79,4220.19×
Florida78,8140.09×
Georgia65,6110.17×
New York50,7350.07×
Texas47,1980.04×
Tennessee42,9920.17×
North Carolina41,9270.11×
Kentucky29,6090.19×
Alabama26,5220.15×
South Carolina25,3110.13×
Virginia23,1610.08×
Missouri22,4700.11×
California21,2740.02×
Wisconsin20,6070.11×
Mississippi20,3750.2×
Pennsylvania20,2070.05×
Maryland18,4480.09×
New Jersey15,5910.05×
Arizona13,8530.05×
Louisiana12,2480.08×
Hawaii11,5850.22×
Nevada10,8040.09×
Arkansas10,2490.1×
Minnesota5,1650.03×
Massachusetts5,0530.02×
Washington4,9840.02×
Connecticut4,8610.04×
Colorado4,1870.02×
Iowa4,1690.04×
Kansas3,3630.03×
Oklahoma2,7430.02×
West Virginia2,2350.04×
Washington, District of Columbia1,9700.05×
Utah1,5000.01×
Maine1,1180.02×
Nebraska1,1150.02×
Oregon1,0600.01×
Delaware9730.03×
New Mexico8940.01×
New Hampshire8650.02×
Alaska8430.03×
North Dakota7990.03×
Idaho7220.01×
Rhode Island5910.01×
Vermont4260.02×
Wyoming4090.02×
South Dakota2780.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan Lottery audience
BrandAffinityCategory
Mega Millions52.68×Games
Arizona Lottery95.36×Games
Florida Lottery38.5×Games
Powerball16.85×Games
New York Lottery42.97×Games
Pennsylvania Lottery69.93×Games
The Lottery151.94×Literature
Washington's Lottery69×Games
Scratchcard36.48×Games
Nebraska Lottery84.76×Games
Missouri Lottery35.28×Games
Tennis Warehouse42.98×Shopping
The Greenbrier79.1×Travel & Leisure
MGM Grand Detroit47.82×
Kids club50.11×Kids & Family
Oregon Lottery53.27×Games
Soaring Eagle Casino & Resort45.92×Travel & Leisure
Fun Kids46.28×Music & Radio
The Championships, Wimbledon14.7×Sports
FOX 2 Detroit21.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM1.17
ExtroversionTHRILL1.16
Price SensitivityPREMIUM1.13
Family OrientationCONSERVATISM1.07
Convenience OrientationPREMIUM1.07
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Michigan Lottery
CountryShare
United States98.9%
Canada0.3%
India0.1%

See Michigan Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Michigan Lottery have in United States?

Michigan Lottery has an estimated audience of 12,492,051 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan Lottery fans?

48.1% of Michigan Lottery fans are female, 51.9% are male, with an average age of 43.5 years.

Which brands do Michigan Lottery fans like most?

Michigan Lottery fans show strongest brand affinity for Mega Millions (52.68×), Arizona Lottery (95.36×), and Florida Lottery (38.5×) over the country average.

Where do Michigan Lottery fans live in United States?

Michigan Lottery fans in United States are most concentrated in Michigan (reach 6,570,000), Ohio (reach 216,421), and Indiana (reach 88,284). These three regions account for the largest share of the active audience.

What other brands do Michigan Lottery fans also like?

Beyond Michigan Lottery itself, the audience over-indexes on Arizona Lottery (95.36×), Florida Lottery (38.5×), Powerball (16.85×), and New York Lottery (42.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.