Arizona Lottery Audience in United States

Arizona Lottery logo

Arizona Lottery has an estimated audience of 2,706,412 people in United States. 48.6% are female, 51.4% are male, average age 42.0. Top regions: Arizona, Nevada, California. Top brand affinities: Florida Lottery, Michigan Lottery, New York Lottery, Powerball, Mega Millions.

The average Arizona Lottery fan in United States is 42.0 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, Nevada, California. Top brand affinities include Florida Lottery, Michigan Lottery, New York Lottery, with strongest over-indexing on Florida Lottery (221.47× the country average). Demographically, the Arizona Lottery audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Arizona Lottery fans

Demographic split for Arizona Lottery audience in United States
MetricValue
Female48.6%
Male51.4%
Average age42.0
Estimated audience size2,706,412

Audience persona

The typical Arizona Lottery fan in United States is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Arizona Lottery in United States
RegionReachAffinity
Arizona2,029,80943.65×
Nevada74,9732.86×
California36,9850.12×
Utah32,2081.33×
Texas9,2530.04×
New Mexico5,7350.42×
Florida5,6240.03×
Illinois4,8260.05×
New York4,6750.03×
Colorado4,6230.11×
Michigan4,2290.06×
Georgia3,9380.05×
Ohio3,2740.04×
Virginia2,7430.04×
North Carolina2,5560.03×
New Jersey2,4210.04×
Washington2,3490.04×
Montana2,1860.29×
South Carolina2,1640.05×
Pennsylvania2,1290.02×
Hawaii1,8190.16×
Idaho1,8060.13×
Tennessee1,7650.03×
Missouri1,7450.04×
Maryland1,6180.03×
Oregon1,6110.05×
Minnesota1,4890.04×
Massachusetts1,3930.03×
Wisconsin1,3800.03×
Louisiana1,1830.03×
Indiana1,1820.02×
Oklahoma1,0380.03×
Alaska1,0230.18×
Kentucky1,0100.03×
Wyoming9890.25×
Alabama9660.03×
Nebraska7910.06×
Connecticut7720.03×
South Dakota7260.12×
Iowa6720.03×
Arkansas6370.03×
Washington, District of Columbia6350.08×
Kansas6090.03×
Mississippi5730.03×
North Dakota4240.08×
Rhode Island2110.02×
New Hampshire2040.02×
Maine1570.02×
West Virginia1240.01×
Delaware960.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona Lottery audience
BrandAffinityCategory
Florida Lottery221.47×Games
Michigan Lottery135.8×Games
New York Lottery132.74×Games
Powerball44.96×Games
Mega Millions43.73×Games
Circle K30.78×Shopping
Capital One12.71×Business & Career
DeviantArt18.71×Internet & Social Media
Indeed.com10.46×Business & Career
Google Maps9.69×Internet & Social Media
Nebraska Lottery104.95×Games
Hoosier Lottery63.3×Games
Pierce Brosnan24.79×Movies & TV
DocuSign19.68×Technology & Electronics
Bad Santa47.18×Movies & TV
Enterprise Rent-A-Car9.81×Cars & Mobility
CarGurus9.37×Cars & Mobility
Bingo Blitz52.87×Games
MailChimp22.4×Internet & Social Media
Billy Bob Thornton11.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Family OrientationCONSERVATISM1.45
Urban LifestyleOPEN1.28
Career OrientationPOWER1.26
Need for SecurityCONSERVATISM1.22
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Arizona Lottery
CountryShare
United States98.5%
Mexico0.4%
Brazil0.3%

See Arizona Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Arizona Lottery have in United States?

Arizona Lottery has an estimated audience of 2,706,412 people in United States, concentrated in Arizona and Nevada.

What is the gender split and age of Arizona Lottery fans?

48.6% of Arizona Lottery fans are female, 51.4% are male, with an average age of 42.0 years.

Which brands do Arizona Lottery fans like most?

Arizona Lottery fans show strongest brand affinity for Florida Lottery (221.47×), Michigan Lottery (135.8×), and New York Lottery (132.74×) over the country average.

Where do Arizona Lottery fans live in United States?

Arizona Lottery fans in United States are most concentrated in Arizona (reach 2,029,809), Nevada (reach 74,973), and California (reach 36,985). These three regions account for the largest share of the active audience.

What other brands do Arizona Lottery fans also like?

Beyond Arizona Lottery itself, the audience over-indexes on Michigan Lottery (135.8×), New York Lottery (132.74×), Powerball (44.96×), and Mega Millions (43.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.