Rascasse Audience Intelligence

Hoosier Lottery Target Market in United States

A data profile of the people who buy, follow and care about Hoosier Lottery in United States — modelled from more than twelve digital signal sources. Hoosier Lottery has an estimated audience of 1,336,988 people in United States.

#7among Lottery in United States#1973among Brand in United States#410in Games

The average Hoosier Lottery fan in United States is 42.2 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Kentucky.

Top brand affinities include Dealsplus, Missouri Lottery, Powerball, with strongest over-indexing on Dealsplus (375.87× the country average).

Demographically, the Hoosier Lottery audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoosier Lottery fan in United States is balanced, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Dealsplus.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoosier Lottery profile in United States.

Audience size
1.3M
in United States
Gender
51.3%♀
48.7% male
Age
42.2
average years
Country rank
#19317
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hoosier Lottery

51.3% are female, 48.7% are male, average age 42.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Hoosier Lottery audience in United States
MetricValue
Female51.3%
Male48.7%
Average age42.2
Estimated audience size1,336,988
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Hoosier Lottery audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Hoosier Lottery audience comes from United States.

Worldwide audience distribution share by country for Hoosier Lottery
CountryShare
United States99.0%
Canada0.3%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoosier Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoosier Lottery customers by region in United States
#RegionReachAffinity×
01Indiana~1M44.01×
02Kentucky~40K2.18×
03Illinois~70K1.62×
04Alaska~2K0.81×
05Vermont~2K0.81×
06South Dakota~2K0.80×
07North Dakota~2K0.80×
08Wyoming~2K0.79×
09Delaware~3K0.78×
10Montana~3K0.77×
11New Mexico~5K0.76×
12New Hampshire~4K0.72×
13Maine~3K0.69×
14Idaho~4K0.61×
15Michigan~20K0.60×
16Rhode Island~2K0.54×
17West Virginia~3K0.52×
18Oregon~8K0.50×
19Oklahoma~7K0.50×
20Hawaii~3K0.48×
21Kansas~5K0.45×
22Nebraska~3K0.45×
23Utah~5K0.42×
24Arkansas~4K0.41×
25Mississippi~4K0.40×
26Ohio~20K0.38×
27Louisiana~6K0.35×
28Connecticut~4K0.34×
29Washington~8K0.31×
30Iowa~3K0.31×
31Massachusetts~7K0.29×
32Nevada~4K0.29×
33Arizona~8K0.28×
34Maryland~6K0.28×
35Minnesota~5K0.27×
36Colorado~5K0.25×
37Alabama~4K0.23×
38South Carolina~4K0.21×
39New Jersey~7K0.20×
40Missouri~4K0.20×
41Wisconsin~4K0.20×
42Tennessee~5K0.19×
43Virginia~6K0.18×
44Pennsylvania~7K0.16×
45Georgia~6K0.14×
46North Carolina~6K0.14×
47California~10K0.10×
48Texas~10K0.10×
49Florida~9K0.10×
50New York~7K0.10×
Fig. 06

Affinity by region

Affinity by region — Hoosier Lottery, United States
0.10×1.00×44.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoosier Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoosier Lottery audience
#·InterestCategoryAffinity×
01DealsplusInternet & Social Media375.87×
02RedFlagDealsShopping315.29×
03ImmoScout24Home & Garden284.57×
04ImmobilienScout24Home & Garden186.54×
05Mr. Smith Goes to WashingtonMovies & TV93.27×
06heart vegas real casino slotsGames89.71×
07Jamie CarragherSports73.78×
08Missouri LotteryGames66.96×
09Barry's BootcampSports58.15×
10HoosierPolitics & Society57.22×
11Who Framed Roger RabbitMovies & TV49.69×
12Arizona LotteryGames47.56×
13Washington's LotteryGames27.22×
14Mega MillionsGames20.39×
15Skibidi ToiletInternet & Social Media16.36×
16PowerballGames15.23×
17New York LotteryGames14.60×
18Michigan LotteryGames10.67×
19Indiana Hoosiers footballSports9.15×
20Florida LotteryGames7.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoosier Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoosier Lottery audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
Luxury OrientationPREMIUM1.16×
IndividualismJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoosier Lottery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Convenience OrientationPREMIUM0.81×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hoosier Lottery's target market in United States?

Hoosier Lottery's target market in United States covers an estimated 1,336,988 people, concentrated in Indiana and Illinois.

02

What is the gender split and age of Hoosier Lottery customers?

51.3% of the Hoosier Lottery audience are female, 48.7% are male, with an average age of 42.2 years.

03

Which brands do Hoosier Lottery fans like most?

Hoosier Lottery fans show strongest brand affinity for Dealsplus (375.87×), Missouri Lottery (66.96×), and Powerball (15.23×) over the country average.

04

Where do Hoosier Lottery fans live in United States?

Hoosier Lottery fans in United States are most concentrated in Indiana (reach ~1M), Illinois (reach ~70K), and Kentucky (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hoosier Lottery fans also like?

Beyond Hoosier Lottery itself, the audience over-indexes on Missouri Lottery (66.96×), Powerball (15.23×), RedFlagDeals (315.29×), and Mega Millions (20.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Hoosier Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoosier Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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