Hoosier Lottery Audience in United States

Hoosier Lottery logo

Hoosier Lottery has an estimated audience of 1,324,927 people in United States. 51.3% are female, 48.7% are male, average age 42.2. Top regions: Indiana, Illinois, Kentucky. Top brand affinities: Dealsplus, Missouri Lottery, Powerball, RedFlagDeals, Mega Millions.

The average Hoosier Lottery fan in United States is 42.2 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Kentucky. Top brand affinities include Dealsplus, Missouri Lottery, Powerball, with strongest over-indexing on Dealsplus (375.87× the country average). Demographically, the Hoosier Lottery audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Hoosier Lottery fans

Demographic split for Hoosier Lottery audience in United States
MetricValue
Female51.3%
Male48.7%
Average age42.2
Estimated audience size1,324,927

Audience persona

The typical Hoosier Lottery fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dealsplus.

Top regions in United States

Top regions ranked by reach for Hoosier Lottery in United States
RegionReachAffinity
Indiana993,69644.23×
Illinois76,5621.73×
Kentucky36,1622.18×
Michigan20,2130.58×
Ohio15,3100.38×
Florida5,8610.07×
Georgia3,5330.09×
New York3,4640.05×
Tennessee3,1470.12×
Texas2,9090.03×
Missouri2,7090.13×
North Carolina2,2960.06×
California2,1060.01×
Pennsylvania1,7640.04×
South Carolina1,7120.09×
Wisconsin1,4510.07×
Virginia1,3790.04×
Alabama1,2690.07×
New Jersey1,0520.03×
Colorado8550.04×
Arizona7700.03×
Minnesota6150.03×
Iowa6120.06×
Nevada5940.05×
Louisiana5760.03×
Maryland5420.02×
Mississippi5290.05×
Washington5030.02×
Connecticut4880.04×
Massachusetts4170.02×
Hawaii3900.07×
Arkansas3520.03×
Nebraska3300.05×
Kansas3120.03×
Washington, District of Columbia3060.08×
West Virginia2950.05×
Oklahoma2810.02×
Rhode Island2600.06×
Utah2060.02×
Oregon1720.01×
Idaho1510.02×
Montana900.02×
New Hampshire900.02×
Maine780.02×
New Mexico660.01×
Alaska650.02×
Wyoming620.03×
South Dakota610.02×
Vermont550.02×
North Dakota550.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoosier Lottery audience
BrandAffinityCategory
Dealsplus375.87×Internet & Social Media
Missouri Lottery66.96×Games
Powerball15.23×Games
RedFlagDeals315.29×Shopping
Mega Millions20.39×Games
Barry's Bootcamp58.15×Sports
ImmoScout24284.57×Home & Garden
Arizona Lottery47.56×Games
ImmobilienScout24186.54×Home & Garden
Who Framed Roger Rabbit49.69×Movies & TV
heart vegas real casino slots89.71×Games
Mr. Smith Goes to Washington93.27×Movies & TV
New York Lottery14.6×Games
Michigan Lottery10.67×Games
Skibidi Toilet16.36×Internet & Social Media
Hoosier57.22×Politics & Society
Jamie Carragher73.78×Sports
Indiana Hoosiers football9.15×Sports
Washington's Lottery27.22×Games
Florida Lottery7.43×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoosier Lottery audience
TraitClusterScore
Risk AppetiteTHRILL1.74
Price SensitivityPREMIUM1.47
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.34
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Hoosier Lottery
CountryShare
United States98.3%
India0.8%
Canada0.3%

See Hoosier Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Hoosier Lottery have in United States?

Hoosier Lottery has an estimated audience of 1,324,927 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Hoosier Lottery fans?

51.3% of Hoosier Lottery fans are female, 48.7% are male, with an average age of 42.2 years.

Which brands do Hoosier Lottery fans like most?

Hoosier Lottery fans show strongest brand affinity for Dealsplus (375.87×), Missouri Lottery (66.96×), and Powerball (15.23×) over the country average.

Where do Hoosier Lottery fans live in United States?

Hoosier Lottery fans in United States are most concentrated in Indiana (reach 993,696), Illinois (reach 76,562), and Kentucky (reach 36,162). These three regions account for the largest share of the active audience.

What other brands do Hoosier Lottery fans also like?

Beyond Hoosier Lottery itself, the audience over-indexes on Missouri Lottery (66.96×), Powerball (15.23×), RedFlagDeals (315.29×), and Mega Millions (20.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoosier Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.