New York Lottery Audience in United States

New York Lottery logo

New York Lottery has an estimated audience of 6,737,604 people in United States. 45.5% are female, 54.5% are male, average age 38.4. Top regions: New York, Florida, New Jersey. Top brand affinities: Direct selling, Restoring Old Cars, Multi-level marketing, Missouri Lottery, Florida Lottery.

The average New York Lottery fan in United States is 38.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Direct selling, Restoring Old Cars, Multi-level marketing, with strongest over-indexing on Direct selling (24.67× the country average). Demographically, the New York Lottery audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of New York Lottery fans

Demographic split for New York Lottery audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.4
Estimated audience size6,737,604

Audience persona

The typical New York Lottery fan in United States is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Direct selling.

Top regions in United States

Top regions ranked by reach for New York Lottery in United States
RegionReachAffinity
New York5,053,20423.67×
Florida3,247,2707.12×
New Jersey696,4394.06×
Massachusetts278,8022.1×
North Carolina156,9330.77×
Pennsylvania153,9060.68×
Georgia146,2270.7×
Connecticut144,9332.14×
South Carolina114,1681.13×
Virginia107,7500.66×
Indiana101,1240.82×
Maryland80,5530.7×
Ohio67,5990.33×
Michigan46,3990.26×
Louisiana45,3910.52×
Texas43,3150.07×
Delaware33,7941.82×
Illinois30,0020.13×
Alabama23,4590.25×
California23,2100.03×
Tennessee21,2680.16×
Iowa16,7460.3×
Kentucky13,3950.16×
Missouri12,7430.12×
Washington, District of Columbia9,7080.48×
Arizona7,5550.05×
Rhode Island6,4460.3×
Nevada5,5860.09×
Mississippi5,5620.1×
Wisconsin5,0520.05×
West Virginia4,5670.15×
Kansas4,4850.08×
Colorado3,5050.03×
Minnesota3,1900.03×
Maine3,1310.13×
Vermont3,1210.26×
Arkansas2,9650.05×
New Hampshire2,6950.1×
Washington2,3280.02×
Oklahoma2,2910.03×
Nebraska1,8370.05×
Oregon1,7390.02×
Hawaii1,6310.06×
Utah1,4420.02×
New Mexico1,2120.04×
Montana5470.03×
Idaho5110.02×
Wyoming3970.04×
North Dakota3680.03×
South Dakota2270.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Lottery audience
BrandAffinityCategory
Direct selling24.67×Fashion & Accessoires
Restoring Old Cars38.04×
Multi-level marketing5.09×Business & Career
Missouri Lottery7.73×Games
Florida Lottery2.86×Games
Michigan Lottery2.81×Games
ABC News (Australia)3.24×Movies & TV
Winnie-the-Pooh (book)3.68×Literature
Arizona Lottery4.25×Games
Paste (food)4.28×Food & Beverages
Nebraska Lottery8.01×Games
Washington's Lottery4.97×Games
California State Lottery2.55×Games
OLX3.7×Shopping
Amway3.27×Health
Pennsylvania Lottery3.04×Games
Ecological niche3.7×Home & Garden
American Foundation for Suicide Prevention5.06×Health
Dr oz2.94×
SpaghettiOs6.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM12.63
TravellingTHRILL1.39
Price SensitivityPREMIUM1.25
Career OrientationPOWER1.16
Luxury OrientationPREMIUM1.16
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for New York Lottery
CountryShare
United States86.5%
Haiti2.4%
Sint Maarten2.1%

See New York Lottery audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does New York Lottery have in United States?

New York Lottery has an estimated audience of 6,737,604 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Lottery fans?

45.5% of New York Lottery fans are female, 54.5% are male, with an average age of 38.4 years.

Which brands do New York Lottery fans like most?

New York Lottery fans show strongest brand affinity for Direct selling (24.67×), Restoring Old Cars (38.04×), and Multi-level marketing (5.09×) over the country average.

Where do New York Lottery fans live in United States?

New York Lottery fans in United States are most concentrated in New York (reach 5,053,204), Florida (reach 3,247,270), and New Jersey (reach 696,439). These three regions account for the largest share of the active audience.

What other brands do New York Lottery fans also like?

Beyond New York Lottery itself, the audience over-indexes on Restoring Old Cars (38.04×), Multi-level marketing (5.09×), Missouri Lottery (7.73×), and Florida Lottery (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.