Rascasse Audience Intelligence

New York Lottery Target Market in United States

A data profile of the people who buy, follow and care about New York Lottery in United States — modelled from more than twelve digital signal sources. New York Lottery has an estimated audience of 6,995,198 people in United States.

#519among Brand in United States#98in Games

The average New York Lottery fan in United States is 38.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Direct selling, Restoring Old Cars, Multi-level marketing, with strongest over-indexing on Direct selling (24.67× the country average).

Demographically, the New York Lottery audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Lottery fan in United States is balanced, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Direct selling.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Lottery profile in United States.

Audience size
7M
in United States
Gender
45.5%♀
54.5% male
Age
38.4
average years
Country rank
#5021
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New York Lottery

45.5% are female, 54.5% are male, average age 38.4.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for New York Lottery audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.4
Estimated audience size6,995,198
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the New York Lottery audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

86.4%

of the worldwide New York Lottery audience comes from United States.

Worldwide audience distribution share by country for New York Lottery
CountryShare
United States86.4%
Haiti2.3%
Sint Maarten2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Lottery customers by region in United States
#RegionReachAffinity×
01New York~5M22.32×
02Florida~3.5M7.31×
03New Jersey~700K4.19×
04Connecticut~200K2.29×
05Massachusetts~300K2.11×
06Delaware~40K1.89×
07South Carolina~100K1.27×
08North Carolina~200K0.87×
09Georgia~200K0.81×
10Maryland~90K0.77×
11Indiana~90K0.76×
12Virginia~100K0.72×
13Alaska~10K0.72×
14Pennsylvania~200K0.71×
15North Dakota~8K0.61×
16South Dakota~9K0.58×
17Louisiana~50K0.57×
18Montana~10K0.55×
19Washington, District of Columbia~10K0.52×
20Wyoming~5K0.47×
21Idaho~10K0.43×
22Ohio~80K0.36×
23Rhode Island~8K0.35×
24Iowa~20K0.34×
25Michigan~60K0.32×
26Alabama~30K0.32×
27New Mexico~10K0.32×
28Nebraska~10K0.29×
29Utah~20K0.28×
30Hawaii~8K0.28×
31Oregon~20K0.27×
32West Virginia~8K0.27×
33New Hampshire~7K0.26×
34Maine~6K0.26×
35Arkansas~10K0.24×
36Oklahoma~20K0.23×
37Mississippi~10K0.22×
38Kentucky~20K0.21×
39Kansas~10K0.20×
40Washington~20K0.18×
41Tennessee~20K0.18×
42Minnesota~20K0.17×
43Nevada~10K0.17×
44Illinois~40K0.16×
45Missouri~20K0.15×
46Colorado~10K0.14×
47Wisconsin~10K0.14×
48Arizona~20K0.12×
49Texas~50K0.09×
50California~40K0.05×
Fig. 06

Affinity by region

Affinity by region — New York Lottery, United States
0.05×1.00×22.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Lottery audience
#·InterestCategoryAffinity×
01Restoring Old CarsTopic38.04×
02Direct sellingFashion & Accessoires24.67×
03Nebraska LotteryGames8.01×
04Missouri LotteryGames7.73×
05SpaghettiOsFood & Beverages6.77×
06Multi-level marketingBusiness & Career5.09×
07American Foundation for Suicide PreventionHealth5.06×
08Washington's LotteryGames4.97×
09Paste (food)Food & Beverages4.28×
10Arizona LotteryGames4.25×
11OLXShopping3.70×
12Ecological nicheHome & Garden3.70×
13Winnie-the-Pooh (book)Literature3.68×
14AmwayHealth3.27×
15ABC News (Australia)Movies & TV3.24×
16Pennsylvania LotteryGames3.04×
17Dr ozPerson2.94×
18Florida LotteryGames2.86×
19Michigan LotteryGames2.81×
20California State LotteryGames2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Lottery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.23×
MindfulnessBALANCE0.22×
Luxury OrientationPREMIUM0.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Lottery audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.18×
Convenience OrientationPREMIUM0.18×
Healthy LifestyleBALANCE0.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New York Lottery's target market in United States?

New York Lottery's target market in United States covers an estimated 6,995,198 people, concentrated in New York and Florida.

02

What is the gender split and age of New York Lottery customers?

45.5% of the New York Lottery audience are female, 54.5% are male, with an average age of 38.4 years.

03

Which brands do New York Lottery fans like most?

New York Lottery fans show strongest brand affinity for Direct selling (24.67×), Restoring Old Cars (38.04×), and Multi-level marketing (5.09×) over the country average.

04

Where do New York Lottery fans live in United States?

New York Lottery fans in United States are most concentrated in New York (reach ~5M), Florida (reach ~3.5M), and New Jersey (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do New York Lottery fans also like?

Beyond New York Lottery itself, the audience over-indexes on Restoring Old Cars (38.04×), Multi-level marketing (5.09×), Missouri Lottery (7.73×), and Florida Lottery (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See New York Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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