Paste (food) Audience in United States
Paste (food) has an estimated audience of 2,408,662 people in United States. 61.2% are female, 38.8% are male, average age 39.9. Top brand affinities: Historic site, Goop, Israel, Ken Burns, Governor of Michigan.
Top brand affinities include Historic site, Goop, Israel, with strongest over-indexing on Historic site (4.6× the country average). Demographically, the Paste (food) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Paste (food) fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 39.9 |
| Estimated audience size | 2,408,662 |
Audience persona
The typical Paste (food) fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 4.6× | Arts & Culture |
| Goop | 4.56× | Internet & Social Media |
| Israel | 1.77× | Travel & Leisure |
| Ken Burns | 6.02× | Movies & TV |
| Governor of Michigan | 5.7× | Politics & Society |
| Hibachi | 5.63× | Food & Beverages |
| Karbala | 6.28× | Travel & Leisure |
| Unique Gifts | 1.61× | Shopping |
| Grinch | 2.72× | Movies & TV |
| Shiba Inu | 4.63× | Pets & Animals |
| Cam Ward | 2.49× | Sports |
| Kendra Scott | 1.84× | Fashion & Accessoires |
| Wok | 3.8× | Food & Beverages |
| Jesse Plemons | 1.96× | Movies & TV |
| JDSU | 1.71× | Business & Career |
| Staycation | 1.79× | Home & Garden |
| Vocal harmony | 2.4× | Music & Radio |
| headspace | 4.86× | Health |
| Birthday Gifts | 1.65× | Kids & Family |
| Fairy godmother | 3.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.37 |
| Convenience Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Thailand | 12.8% |
| Taiwan | 6.8% |
See Paste (food) audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Paste (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.