Herb Audience in United States

Herb logo

Herb has an estimated audience of 27,181,051 people in United States. 64.7% are female, 35.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Israel, Nebraska Cornhuskers football, Jeep Wagoneer, Kansas.

The average Herb fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Israel, Nebraska Cornhuskers football, with strongest over-indexing on 3D printing (2.41× the country average). Demographically, the Herb audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Herb fans

Demographic split for Herb audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.1
Estimated audience size27,181,051

Audience persona

The typical Herb fan in United States is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Herb in United States
RegionReachAffinity
California3,275,1271.1×
Texas2,451,6821.05×
Florida1,760,1850.96×
New York1,671,6361.1×
Illinois1,055,6991.17×
Georgia989,3891.18×
Ohio927,7071.11×
Pennsylvania926,3601.01×
North Carolina862,9581.06×
Michigan749,8911.06×
Virginia675,2201.02×
New Jersey658,7670.95×
Washington643,8741.18×
Tennessee578,4511.06×
Arizona559,2301.01×
Massachusetts537,8561×
Indiana526,8131.06×
Colorado517,1091.21×
Missouri486,4091.11×
Maryland470,0501.01×
Oregon410,6841.32×
Minnesota400,3051.03×
South Carolina400,0570.98×
Louisiana392,0131.12×
Alabama385,6361.02×
Wisconsin376,4530.92×
Kentucky332,9200.98×
Connecticut299,4161.1×
Oklahoma293,1970.97×
Arkansas277,2331.24×
Mississippi249,4371.11×
Nevada229,7420.87×
Utah223,3670.92×
Iowa202,0700.9×
Kansas199,4800.93×
New Mexico129,7090.95×
Idaho127,9540.94×
Nebraska121,3310.89×
West Virginia120,5390.95×
Hawaii113,6310.97×
New Hampshire94,9380.89×
Maine92,7930.95×
Rhode Island80,3910.93×
Washington, District of Columbia79,4920.97×
Delaware67,7830.9×
Montana62,9680.84×
Alaska50,1200.86×
North Dakota48,4120.87×
South Dakota47,4380.76×
Vermont41,3840.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herb audience
BrandAffinityCategory
3D printing2.41×Technology & Electronics
Israel1.98×Travel & Leisure
Nebraska Cornhuskers football2.34×Sports
Jeep Wagoneer3.66×Cars & Mobility
Kansas1.53×Travel & Leisure
Jesse Plemons2.02×Movies & TV
Urban horticulture1.75×Home & Garden
Cam Ward1.68×Sports
Charlamagne Tha God3.88×Movies & TV
Home staging2.12×Home & Garden
Hayward, California4.14×Travel & Leisure
Kento Yamazaki4.18×Movies & TV
Jaws1.86×Movies & TV
XPO Logistics2.34×Business & Career
Nipsey Hussle1.92×Music & Radio
Hocus Pocus1.53×Movies & TV
Iron Man (film)1.51×Movies & TV
Insomnia1.84×Health
Kodiak, Alaska2.4×Travel & Leisure
JamBase3.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herb audience
TraitClusterScore
Healthy LifestyleBALANCE1.43
ExtroversionTHRILL1.41
MindfulnessBALANCE1.26
Urban LifestyleOPEN1.25
Community OrientationOPEN1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Herb
CountryShare
United States20.8%
India5.5%
Italy5.2%

See Herb audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Herb have in United States?

Herb has an estimated audience of 27,181,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Herb fans?

64.7% of Herb fans are female, 35.3% are male, with an average age of 44.1 years.

Which brands do Herb fans like most?

Herb fans show strongest brand affinity for 3D printing (2.41×), Israel (1.98×), and Nebraska Cornhuskers football (2.34×) over the country average.

Where do Herb fans live in United States?

Herb fans in United States are most concentrated in California (reach 3,275,127), Texas (reach 2,451,682), and Florida (reach 1,760,185). These three regions account for the largest share of the active audience.

What other brands do Herb fans also like?

Beyond Herb itself, the audience over-indexes on Israel (1.98×), Nebraska Cornhuskers football (2.34×), Jeep Wagoneer (3.66×), and Kansas (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.