Herb Audience in United States

Herb has an estimated audience of 27,181,051 people in United States. 64.7% are female, 35.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Herb fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Herb audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Herb fans

Demographic split for Herb audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.1
Estimated audience size27,181,051

Audience persona

The typical Herb fan in United States is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Herb in United States
RegionReachAffinity
California3,275,1271.1×
Texas2,451,6821.05×
Florida1,760,1850.96×
New York1,671,6361.1×
Illinois1,055,6991.17×
Georgia989,3891.18×
Ohio927,7071.11×
Pennsylvania926,3601.01×
North Carolina862,9581.06×
Michigan749,8911.06×
Virginia675,2201.02×
New Jersey658,7670.95×
Washington643,8741.18×
Tennessee578,4511.06×
Arizona559,2301.01×
Massachusetts537,8561×
Indiana526,8131.06×
Colorado517,1091.21×
Missouri486,4091.11×
Maryland470,0501.01×
Oregon410,6841.32×
Minnesota400,3051.03×
South Carolina400,0570.98×
Louisiana392,0131.12×
Alabama385,6361.02×
Wisconsin376,4530.92×
Kentucky332,9200.98×
Connecticut299,4161.1×
Oklahoma293,1970.97×
Arkansas277,2331.24×
Mississippi249,4371.11×
Nevada229,7420.87×
Utah223,3670.92×
Iowa202,0700.9×
Kansas199,4800.93×
New Mexico129,7090.95×
Idaho127,9540.94×
Nebraska121,3310.89×
West Virginia120,5390.95×
Hawaii113,6310.97×
New Hampshire94,9380.89×
Maine92,7930.95×
Rhode Island80,3910.93×
Washington, District of Columbia79,4920.97×
Delaware67,7830.9×
Montana62,9680.84×
Alaska50,1200.86×
North Dakota48,4120.87×
South Dakota47,4380.76×
Vermont41,3840.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herb audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN2.89×News
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.84×Sports
Diaper bag4.19×Kids & Family
Hobby Lobby2.31×Home & Garden
Nature1.81×Home & Garden
Vegetable2.34×Food & Beverages
Metaphysics2.97×Business & Career
Happiness1.66×Health
Aldi1.95×Shopping
Staples (Canada)2.52×Business & Career
Payment card8.17×Fashion & Accessoires
Great Clips2.77×Beauty & Wellness
Jack Black5.22×Movies & TV
Livestock1.75×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herb audience
TraitClusterScore
Healthy LifestyleBALANCE1.43
ExtroversionTHRILL1.41
MindfulnessBALANCE1.26
Urban LifestyleOPEN1.25
Community OrientationOPEN1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Herb
CountryShare
United States20.8%
India5.5%
Italy5.2%

See Herb audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Herb have in United States?

Herb has an estimated audience of 27,181,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Herb fans?

64.7% of Herb fans are female, 35.3% are male, with an average age of 44.1 years.

Which brands do Herb fans like most?

Herb fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Herb fans live in United States?

Herb fans in United States are most concentrated in California (reach 3,275,127), Texas (reach 2,451,682), and Florida (reach 1,760,185). These three regions account for the largest share of the active audience.

What other brands do Herb fans also like?

Beyond Herb itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.