Rascasse Audience Intelligence

Herb Audience in United States

A data profile of the people who buy, follow and care about Herb in United States — modelled from more than twelve digital signal sources. Herb has an estimated audience of 27,181,051 people in United States.

#2among Spice in United States#743among Topic in United States#102in Food & Beverages

The average Herb fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Vegetable, Planet Fitness, with strongest over-indexing on Nature (1.6× the country average).

Demographically, the Herb audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herb fan in United States is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herb profile in United States.

Audience size
27.2M
in United States
Gender
64.7%♀
35.3% male
Age
44.1
average years
Country rank
#1084
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herb fans

64.7% are female, 35.3% are male, average age 44.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Herb audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.1
Estimated audience size27,181,051
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Herb audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Herb audience comes from United States.

Worldwide audience distribution share by country for Herb
CountryShare
United States20.8%
India5.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herb audience in United States is strongest.

Fig. 05

Top regions by affinity

Herb fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.37×
02Illinois~1M1.30×
03Oregon~400K1.17×
04Washington~600K1.14×
05Georgia~900K1.13×
06Mississippi~300K1.13×
07Louisiana~400K1.12×
08Colorado~500K1.10×
09Connecticut~300K1.08×
10Ohio~900K1.06×
11Missouri~500K1.05×
12New York~1.5M1.04×
13California~3M1.03×
14Tennessee~600K1.03×
15Indiana~500K1.03×
16North Carolina~800K1.02×
17Arizona~600K1.02×
18Alabama~400K1.02×
19Texas~2.5M1.01×
20Oklahoma~300K1.01×
21New Mexico~100K1.01×
22Pennsylvania~900K1.00×
23Michigan~700K1.00×
24Maryland~500K1.00×
25West Virginia~100K1.00×
26Hawaii~100K0.99×
27Virginia~600K0.98×
28Idaho~100K0.98×
29Maine~100K0.98×
30Minnesota~400K0.97×
31Kentucky~300K0.97×
32Alaska~60K0.97×
33New Jersey~700K0.96×
34South Carolina~400K0.96×
35Vermont~50K0.96×
36Montana~70K0.95×
37Massachusetts~500K0.94×
38Kansas~200K0.94×
39Nebraska~100K0.94×
40Rhode Island~80K0.94×
41Delaware~70K0.93×
42North Dakota~50K0.93×
43Wisconsin~400K0.92×
44Iowa~200K0.92×
45New Hampshire~100K0.92×
46Washington, District of Columbia~70K0.91×
47South Dakota~60K0.91×
48Florida~1.5M0.90×
49Utah~200K0.89×
50Nevada~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Herb, United States
0.86×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herb audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth2.50×
02Non-alcoholic beverageFood & Beverages2.33×
03Diaper bagKids & Family2.16×
04DoughFood & Beverages2.10×
05MetaphysicsBusiness & Career2.03×
06Microwave ovenHome & Garden2.03×
07VegetableFood & Beverages1.92×
08GeneticsKids & Family1.73×
09Real propertyHome & Garden1.71×
10Britney SpearsMusic & Radio1.71×
11CabinetryHome & Garden1.71×
12Planet FitnessSports1.69×
13Ace HardwareHome & Garden1.68×
14BiologyHealth1.65×
15NatureHome & Garden1.60×
16FlowerHome & Garden1.56×
17Subscription business modelShopping1.54×
18ThanksgivingKids & Family1.52×
19LivestockPets & Animals1.51×
20Self careHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herb audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
IndulgenceJOY1.39×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herb audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herb have in United States?

Herb has an estimated audience of 27,181,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Herb fans?

64.7% of Herb fans are female, 35.3% are male, with an average age of 44.1 years.

03

Which brands do Herb fans like most?

Herb fans show strongest brand affinity for Nature (1.6×), Vegetable (1.92×), and Planet Fitness (1.69×) over the country average.

04

Where do Herb fans live in United States?

Herb fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Herb fans also like?

Beyond Herb itself, the audience over-indexes on Vegetable (1.92×), Planet Fitness (1.69×), Flower (1.56×), and Livestock (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Herb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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