A data profile of the people who buy, follow and care about Herb in India — modelled from more than twelve digital signal sources. Herb has an estimated audience of 7,152,755 people in India.
Herb has an estimated audience of 7,152,755 people in India. 34.4% are female, 65.6% are male, average age 35.0. Top brand affinities: Vegetable, Turmeric, Videography, Doctor Stranger, Yogurt.
Top brand affinities include Vegetable, Turmeric, Videography, with strongest over-indexing on Vegetable (1.82× the country average).
Demographically, the Herb audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Herb fan in India is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Vegetable.
The key figures that characterise the Herb profile in India.
34.4% are female, 65.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 35.0 |
| Estimated audience size | 7,152,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Herb audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turmeric | Food & Beverages | 4.82× | ||
| 02 | Doctor Stranger | Movies & TV | 4.39× | ||
| 03 | Yogurt | Food & Beverages | 4.09× | ||
| 04 | Habitat | Shopping | 3.91× | ||
| 05 | Honey | Food & Beverages | 2.83× | ||
| 06 | Videography | Internet & Social Media | 2.00× | ||
| 07 | Real property | Home & Garden | 1.86× | ||
| 08 | Self-love | Health | 1.84× | ||
| 09 | Vegetable | Food & Beverages | 1.82× | ||
| 10 | Sunscreen | Beauty & Wellness | 1.79× | ||
| 11 | Cabinetry | Home & Garden | 1.74× | ||
| 12 | Shampoo | Beauty & Wellness | 1.71× | ||
| 13 | Pizza | Food & Beverages | 1.71× | ||
| 14 | Leather | Fashion & Accessoires | 1.66× | ||
| 15 | Moisturizer | Home & Garden | 1.64× | ||
| 16 | Microwave oven | Home & Garden | 1.61× | ||
| 17 | CrossFit | Sports | 1.61× | ||
| 18 | Breakfast | Food & Beverages | 1.55× | ||
| 19 | Grilling | Food & Beverages | 1.54× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.39× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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