A data profile of the people who buy, follow and care about Olive oil in India — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 3,074,843 people in India.
The average Olive oil fan in India is 29.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Indian Premier League, India national cricket team, TV, with strongest over-indexing on Indian Premier League (1.76× the country average).
Demographically, the Olive oil audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Olive oil fan in India is more male, around 29.3 years old, with strong Quality Awareness tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Olive oil profile in India.
44.0% are female, 56.0% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 29.3 |
| Estimated audience size | 3,074,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 34% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Olive oil audience comes from India.
| Country | Share |
|---|---|
| United States | 13.1% |
| Italy | 7.4% |
| Brazil | 6.2% |
Where the Olive oil audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~50K | 1.37× | |
| 02 | Punjab (region) | ~50K | 1.28× | |
| 03 | Karnataka | ~100K | 1.27× | |
| 04 | Jammu and Kashmir | ~20K | 1.23× | |
| 05 | Telangana | ~50K | 1.21× | |
| 06 | Manipur | ~5K | 1.20× | |
| 07 | Tamil Nadu | ~90K | 1.16× | |
| 08 | Jharkhand | ~30K | 1.15× | |
| 09 | Odisha | ~40K | 1.12× | |
| 10 | Uttarakhand | ~20K | 1.11× | |
| 11 | Maharashtra | ~200K | 1.07× | |
| 12 | Madhya Pradesh | ~60K | 1.02× | |
| 13 | Haryana | ~40K | 1.01× | |
| 14 | Uttar Pradesh | ~200K | 1.00× | |
| 15 | Himachal Pradesh | ~10K | 1.00× | |
| 16 | Tripura | ~4K | 0.99× | |
| 17 | Gujarat | ~80K | 0.94× | |
| 18 | Rajasthan | ~60K | 0.93× | |
| 19 | Bihar | ~60K | 0.93× | |
| 20 | Chhattisgarh | ~20K | 0.93× | |
| 21 | Goa | ~3K | 0.91× | |
| 22 | Sikkim | ~1K | 0.89× | |
| 23 | Meghalaya | ~3K | 0.87× | |
| 24 | Arunachal Pradesh | ~2K | 0.87× | |
| 25 | Assam | ~30K | 0.85× | |
| 26 | Nagaland | ~2K | 0.83× | |
| 27 | West Bengal | ~80K | 0.80× | |
| 28 | Mizoram | ~1K | 0.70× | |
| 29 | Kerala | ~30K | 0.66× |
The strongest cross-interests of the Olive oil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chennai | Travel & Leisure | 2.17× | ||
| 02 | Rajasthan Royals | Sports | 2.06× | ||
| 03 | Tamil cinema | Movies & TV | 2.02× | ||
| 04 | Kolkata Knight Riders | Sports | 1.95× | ||
| 05 | Chennai Super Kings | Sports | 1.91× | ||
| 06 | Sari | Fashion & Accessoires | 1.91× | ||
| 07 | Serial (podcast) | Music & Radio | 1.90× | ||
| 08 | TV reality shows | Movies & TV | 1.90× | ||
| 09 | Virat Kohli | Sports | 1.86× | ||
| 10 | India national cricket team | Sports | 1.85× | ||
| 11 | Indian Premier League | Sports | 1.76× | ||
| 12 | TV | Movies & TV | 1.71× | ||
| 13 | Flipkart | Shopping | 1.69× | ||
| 14 | Celebrity | Movies & TV | 1.67× | ||
| 15 | Cinema of India | Movies & TV | 1.65× | ||
| 16 | Cuisine | Food & Beverages | 1.63× | ||
| 17 | Banking | Business & Career | 1.62× | ||
| 18 | Bollywood movies | Movies & TV | 1.56× | ||
| 19 | Cricket | Sports | 1.56× | ||
| 20 | Personal finance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Social Media Usage | JOY | 1.34× | |
| Luxury Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Olive oil has an estimated audience of 3,074,843 people in India, concentrated in Maharashtra and Uttar Pradesh.
44.0% of Olive oil fans are female, 56.0% are male, with an average age of 29.3 years.
Olive oil fans show strongest brand affinity for Indian Premier League (1.76×), India national cricket team (1.85×), and TV (1.71×) over the country average.
Olive oil fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Olive oil itself, the audience over-indexes on India national cricket team (1.85×), TV (1.71×), Virat Kohli (1.86×), and Chennai Super Kings (1.91×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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