Olive oil Audience in United States

Olive oil logo

Olive oil has an estimated audience of 7,194,973 people in United States. 65.5% are female, 34.5% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: DeMoulas Market Basket, Hair follicle, Human hair growth, Dish (food), Cookbook.

The average Olive oil fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeMoulas Market Basket, Hair follicle, Human hair growth, with strongest over-indexing on DeMoulas Market Basket (5.27× the country average). Demographically, the Olive oil audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Olive oil fans

Demographic split for Olive oil audience in United States
MetricValue
Female65.5%
Male34.5%
Average age45.5
Estimated audience size7,194,973

Audience persona

The typical Olive oil fan in United States is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for DeMoulas Market Basket.

Top regions in United States

Top regions ranked by reach for Olive oil in United States
RegionReachAffinity
California986,8241.25×
Texas742,5561.2×
Florida553,9371.14×
New York541,4211.35×
Pennsylvania291,0331.2×
Illinois263,8591.1×
Georgia253,4951.14×
North Carolina231,5951.07×
Ohio230,6551.04×
New Jersey223,3771.22×
Michigan216,4571.15×
Virginia192,3991.1×
Massachusetts156,4211.1×
Tennessee151,3421.05×
Washington151,2351.05×
Arizona146,3611×
Maryland134,5831.09×
Indiana130,2890.99×
Missouri113,6960.98×
South Carolina107,2600.99×
Louisiana105,1881.13×
Minnesota103,7271.01×
Wisconsin101,3200.94×
Colorado100,6630.89×
Alabama97,9140.97×
Connecticut89,5201.24×
Kentucky87,7370.97×
Oregon78,3190.95×
Oklahoma77,5070.97×
Mississippi67,8441.14×
Nevada67,7710.97×
Arkansas58,3420.98×
Utah54,2220.84×
Kansas53,4820.94×
Iowa51,8220.87×
New Mexico33,7550.94×
Idaho32,5330.9×
Nebraska31,0380.86×
West Virginia29,1500.87×
New Hampshire28,0420.99×
Hawaii26,5500.86×
Rhode Island24,8581.09×
Maine23,8530.93×
Washington, District of Columbia20,2260.94×
Delaware20,0961.01×
Montana15,3020.77×
South Dakota13,0930.79×
North Dakota11,5400.78×
Vermont11,1910.89×
Alaska10,7410.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olive oil audience
BrandAffinityCategory
DeMoulas Market Basket5.27×Business & Career
Hair follicle2.09×Beauty & Wellness
Human hair growth1.92×Health
Dish (food)1.5×Food & Beverages
Cookbook1.59×Food & Beverages
Frying pan1.9×Home & Garden
Moisturizer1.54×Home & Garden
Stop & Shop2.58×Shopping
Diabetes mellitus awareness1.53×Health
Cream1.52×Food & Beverages
Kitchen utensil1.53×Home & Garden
Salad1.53×Food & Beverages
Digestion1.5×Health
Cooking oil2.44×Food & Beverages
Tomato1.76×Food & Beverages
Medicare (United States)1.54×Health
Sauce1.6×Food & Beverages
Sugar substitute1.59×Food & Beverages
Broth2.15×Food & Beverages
Slow cooker1.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olive oil audience
TraitClusterScore
IndulgenceJOY1.62
Healthy LifestyleBALANCE1.5
Price SensitivityPREMIUM1.35
SustainabilityBALANCE1.28
Quality AwarenessPREMIUM1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Olive oil
CountryShare
United States13.1%
Italy7.4%
Brazil6.2%

See Olive oil audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Olive oil have in United States?

Olive oil has an estimated audience of 7,194,973 people in United States, concentrated in California and Texas.

What is the gender split and age of Olive oil fans?

65.5% of Olive oil fans are female, 34.5% are male, with an average age of 45.5 years.

Which brands do Olive oil fans like most?

Olive oil fans show strongest brand affinity for DeMoulas Market Basket (5.27×), Hair follicle (2.09×), and Human hair growth (1.92×) over the country average.

Where do Olive oil fans live in United States?

Olive oil fans in United States are most concentrated in California (reach 986,824), Texas (reach 742,556), and Florida (reach 553,937). These three regions account for the largest share of the active audience.

What other brands do Olive oil fans also like?

Beyond Olive oil itself, the audience over-indexes on Hair follicle (2.09×), Human hair growth (1.92×), Dish (food) (1.5×), and Cookbook (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.