Rascasse Audience Intelligence

Olive oil Audience in United States

A data profile of the people who buy, follow and care about Olive oil in United States — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 7,194,973 people in United States.

#7among Spice in United States#2966among Topic in United States#364in Food & Beverages

The average Olive oil fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeMoulas Market Basket, Hair follicle, Human hair growth, with strongest over-indexing on DeMoulas Market Basket (5.27× the country average).

Demographically, the Olive oil audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olive oil fan in United States is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for DeMoulas Market Basket.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olive oil profile in United States.

Audience size
7.2M
in United States
Gender
65.5%♀
34.5% male
Age
45.5
average years
Country rank
#4906
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olive oil fans

65.5% are female, 34.5% are male, average age 45.5.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Olive oil audience in United States
MetricValue
Female65.5%
Male34.5%
Average age45.5
Estimated audience size7,194,973
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Olive oil audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Olive oil audience comes from United States.

Worldwide audience distribution share by country for Olive oil
CountryShare
United States13.1%
Italy7.4%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Olive oil fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.23×
02California~900K1.20×
03Connecticut~90K1.20×
04Pennsylvania~300K1.18×
05Mississippi~70K1.17×
06New Jersey~200K1.16×
07Texas~700K1.14×
08Georgia~200K1.12×
09Virginia~200K1.10×
10Massachusetts~200K1.10×
11Louisiana~100K1.10×
12Michigan~200K1.08×
13Rhode Island~20K1.08×
14Illinois~300K1.07×
15Maryland~100K1.07×
16North Carolina~200K1.06×
17Florida~500K1.05×
18Arkansas~60K1.03×
19Tennessee~100K1.02×
20South Carolina~100K1.02×
21Delaware~20K1.02×
22Washington~100K1.01×
23Kentucky~90K1.01×
24Arizona~100K1.00×
25Indiana~100K1.00×
26Alabama~100K1.00×
27New Hampshire~30K1.00×
28Ohio~200K0.98×
29Missouri~100K0.97×
30Minnesota~100K0.97×
31New Mexico~30K0.96×
32Oregon~80K0.95×
33Nevada~70K0.95×
34Kansas~50K0.95×
35Maine~20K0.95×
36Oklahoma~80K0.94×
37Hawaii~30K0.94×
38Wisconsin~100K0.93×
39Idaho~30K0.93×
40Washington, District of Columbia~20K0.93×
41Iowa~50K0.92×
42Nebraska~30K0.91×
43West Virginia~30K0.91×
44Vermont~10K0.91×
45South Dakota~10K0.90×
46North Dakota~10K0.90×
47Colorado~100K0.88×
48Utah~60K0.87×
49Montana~20K0.86×
50Alaska~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Olive oil, United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olive oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olive oil audience
#·InterestCategoryAffinity×
01DeMoulas Market BasketBusiness & Career5.27×
02Stop & ShopShopping2.58×
03Cooking oilFood & Beverages2.44×
04BrothFood & Beverages2.15×
05Hair follicleBeauty & Wellness2.09×
06Human hair growthHealth1.92×
07Frying panHome & Garden1.90×
08TomatoFood & Beverages1.76×
09SauceFood & Beverages1.60×
10CookbookFood & Beverages1.59×
11Sugar substituteFood & Beverages1.59×
12CitibankBusiness & Career1.56×
13MoisturizerHome & Garden1.54×
14Medicare (United States)Health1.54×
15Diabetes mellitus awarenessHealth1.53×
16Kitchen utensilHome & Garden1.53×
17SaladFood & Beverages1.53×
18CreamFood & Beverages1.52×
19Dish (food)Food & Beverages1.50×
20DigestionHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olive oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olive oil audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.10×
Price SensitivityPREMIUM1.10×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olive oil audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olive oil have in United States?

Olive oil has an estimated audience of 7,194,973 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olive oil fans?

65.5% of Olive oil fans are female, 34.5% are male, with an average age of 45.5 years.

03

Which brands do Olive oil fans like most?

Olive oil fans show strongest brand affinity for DeMoulas Market Basket (5.27×), Hair follicle (2.09×), and Human hair growth (1.92×) over the country average.

04

Where do Olive oil fans live in United States?

Olive oil fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Olive oil fans also like?

Beyond Olive oil itself, the audience over-indexes on Hair follicle (2.09×), Human hair growth (1.92×), Dish (food) (1.5×), and Cookbook (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Olive oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →