Kitchen utensil Audience in United States
Kitchen utensil has an estimated audience of 21,210,389 people in United States. 65.7% are female, 34.3% are male, average age 44.5. Top regions: California, Texas, Florida.
The average Kitchen utensil fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Kitchen utensil audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Kitchen utensil fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.5 |
| Estimated audience size | 21,210,389 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,541,352 | 1.09× |
| Texas | 1,849,157 | 1.01× |
| Florida | 1,429,516 | 1× |
| New York | 1,290,002 | 1.09× |
| Illinois | 791,064 | 1.12× |
| Pennsylvania | 712,625 | 1× |
| Ohio | 677,515 | 1.04× |
| Georgia | 670,560 | 1.03× |
| North Carolina | 640,052 | 1× |
| Michigan | 611,492 | 1.1× |
| New Jersey | 544,391 | 1.01× |
| Virginia | 540,135 | 1.05× |
| Washington | 458,360 | 1.08× |
| Tennessee | 453,458 | 1.07× |
| Massachusetts | 430,779 | 1.03× |
| Arizona | 414,849 | 0.96× |
| Indiana | 407,541 | 1.05× |
| Missouri | 392,485 | 1.15× |
| Wisconsin | 375,798 | 1.18× |
| Colorado | 366,623 | 1.1× |
| Maryland | 364,656 | 1× |
| Minnesota | 351,304 | 1.16× |
| South Carolina | 331,818 | 1.04× |
| Oregon | 273,782 | 1.13× |
| Alabama | 272,579 | 0.92× |
| Kentucky | 272,244 | 1.02× |
| Louisiana | 241,518 | 0.88× |
| Oklahoma | 230,811 | 0.98× |
| Connecticut | 212,421 | 1× |
| Iowa | 208,162 | 1.19× |
| Arkansas | 190,048 | 1.09× |
| Nevada | 185,319 | 0.9× |
| Kansas | 178,298 | 1.07× |
| Utah | 162,514 | 0.86× |
| Mississippi | 153,231 | 0.88× |
| Nebraska | 123,935 | 1.17× |
| Idaho | 100,886 | 0.95× |
| West Virginia | 97,749 | 0.99× |
| New Mexico | 96,916 | 0.91× |
| Hawaii | 78,983 | 0.87× |
| New Hampshire | 73,096 | 0.87× |
| Maine | 67,275 | 0.89× |
| Washington, District of Columbia | 60,430 | 0.95× |
| Montana | 56,452 | 0.96× |
| Rhode Island | 56,205 | 0.83× |
| North Dakota | 52,879 | 1.21× |
| South Dakota | 48,667 | 0.99× |
| Delaware | 47,407 | 0.81× |
| Alaska | 37,707 | 0.83× |
| Vermont | 30,212 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.25 |
| DIY Mentality | THRILL | 1.72 |
| Family Orientation | CONSERVATISM | 1.59 |
| Luxury Orientation | PREMIUM | 1.55 |
| Price Sensitivity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 6.2% |
| United Kingdom | 4.4% |
See Kitchen utensil audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kitchen utensil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.