Rascasse Audience Intelligence

Kitchen utensil Audience in United States

A data profile of the people who buy, follow and care about Kitchen utensil in United States — modelled from more than twelve digital signal sources. Kitchen utensil has an estimated audience of 21,210,389 people in United States.

#1047among Topic in United States#116in Home & Garden

The average Kitchen utensil fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen utensil profile in United States.

Audience size
21.2M
in United States
Gender
65.7%♀
34.3% male
Age
44.5
average years
Country rank
#1525
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen utensil fans

65.7% are female, 34.3% are male, average age 44.5.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Kitchen utensil audience in United States
MetricValue
Female65.7%
Male34.3%
Average age44.5
Estimated audience size21,210,389
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Kitchen utensil audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Kitchen utensil audience comes from United States.

Worldwide audience distribution share by country for Kitchen utensil
CountryShare
United States22.5%
Italy6.2%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen utensil audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen utensil fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K1.26×
02North Dakota~50K1.20×
03Wisconsin~400K1.16×
04Missouri~400K1.15×
05Kansas~200K1.15×
06Nebraska~100K1.15×
07Virginia~600K1.14×
08Indiana~400K1.13×
09Minnesota~300K1.12×
10Arkansas~200K1.12×
11Oklahoma~300K1.08×
12South Dakota~50K1.07×
13Illinois~700K1.04×
14Michigan~600K1.04×
15Kentucky~300K1.03×
16Oregon~300K1.03×
17West Virginia~100K1.03×
18Tennessee~400K1.01×
19Washington~400K1.01×
20Colorado~300K1.00×
21South Carolina~300K1.00×
22Montana~60K1.00×
23Texas~2M0.99×
24New York~1M0.99×
25North Carolina~600K0.99×
26Alaska~40K0.99×
27California~2.5M0.98×
28Ohio~600K0.98×
29Alabama~300K0.98×
30Arizona~400K0.97×
31Maryland~400K0.97×
32Pennsylvania~700K0.96×
33Georgia~600K0.96×
34Connecticut~200K0.95×
35Maine~70K0.95×
36New Jersey~500K0.94×
37Massachusetts~400K0.94×
38Idaho~100K0.94×
39New Mexico~100K0.94×
40New Hampshire~80K0.94×
41Delaware~60K0.94×
42Hawaii~90K0.93×
43Vermont~30K0.93×
44Florida~1.5M0.91×
45Utah~200K0.91×
46Mississippi~200K0.91×
47Washington, District of Columbia~60K0.91×
48Louisiana~200K0.90×
49Rhode Island~60K0.89×
50Nevada~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Kitchen utensil, United States
0.88×1.00×1.26×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen utensil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen utensil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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