Rascasse Audience Intelligence

Kitchen utensil Audience in Germany

A data profile of the people who buy, follow and care about Kitchen utensil in Germany — modelled from more than twelve digital signal sources. Kitchen utensil has an estimated audience of 3,483,250 people in Germany.

#1080among Topic in Germany#142in Home & Garden

The average Kitchen utensil fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cookware and bakeware, Frying pan, Ottoman Empire, with strongest over-indexing on Cookware and bakeware (6.63× the country average).

Demographically, the Kitchen utensil audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen utensil fan in Germany is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Cookware and bakeware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen utensil profile in Germany.

Audience size
3.5M
in Germany
Gender
65.2%♀
34.8% male
Age
43.8
average years
Country rank
#1753
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen utensil fans

65.2% are female, 34.8% are male, average age 43.8.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Kitchen utensil audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age43.8
Estimated audience size3,483,250
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Kitchen utensil audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4928%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Kitchen utensil audience comes from Germany.

Worldwide audience distribution share by country for Kitchen utensil
CountryShare
United States22.5%
Italy6.2%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen utensil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen utensil fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K3.17×
02Berlin~200K1.56×
03Bremen~40K1.18×
04Hessen~300K1.16×
05Saarland~40K1.01×
06Sachsen~200K0.95×
07Mecklenburg-Vorpommern~60K0.95×
08Rheinland-Pfalz~200K0.92×
09Schleswig-Holstein~100K0.92×
10Brandenburg~100K0.89×
11Sachsen-Anhalt~80K0.89×
12Nordrhein-Westfalen~700K0.88×
13Hamburg~70K0.87×
14Niedersachsen~300K0.83×
15Bayern~400K0.78×
16Baden-Württemberg~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Kitchen utensil, Germany
0.68×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen utensil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen utensil audience
#·InterestCategoryAffinity×
01IpekyolShopping10.59×
02Frying panHome & Garden7.89×
03Cutting boardHome & Garden7.81×
04D&RTechnology & Electronics6.78×
05Cookware and bakewareHome & Garden6.63×
06Ottoman EmpirePolitics & Society6.48×
07Google NewsNews3.19×
08AirbnbTravel & Leisure2.13×
09Women's clothingFashion & Accessoires2.04×
10Discount storesShopping1.76×
11KauflandShopping1.76×
12CookingFood & Beverages1.70×
13ShoesFashion & Accessoires1.62×
14ClothingFashion & Accessoires1.61×
15CosmeticsBeauty & Wellness1.61×
16FamilyKids & Family1.59×
17BeveragesFood & Beverages1.56×
18DesignHome & Garden1.55×
19Online shoppingShopping1.53×
20BusinessBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen utensil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen utensil audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.79×
CreativityOPEN1.60×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen utensil audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.96×
Risk AppetiteTHRILL0.97×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen utensil have in Germany?

Kitchen utensil has an estimated audience of 3,483,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitchen utensil fans?

65.2% of Kitchen utensil fans are female, 34.8% are male, with an average age of 43.8 years.

03

Which brands do Kitchen utensil fans like most?

Kitchen utensil fans show strongest brand affinity for Cookware and bakeware (6.63×), Frying pan (7.89×), and Ottoman Empire (6.48×) over the country average.

04

Where do Kitchen utensil fans live in Germany?

Kitchen utensil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen utensil fans also like?

Beyond Kitchen utensil itself, the audience over-indexes on Frying pan (7.89×), Ottoman Empire (6.48×), Clothing (1.61×), and Design (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kitchen utensil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen utensil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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