Kitchen utensil Audience in Germany
Kitchen utensil has an estimated audience of 3,483,250 people in Germany. 65.2% are female, 34.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Thüringen, Bayern. Top brand affinities: Cookware and bakeware, Frying pan, Ottoman Empire, Clothing, Design.
The average Kitchen utensil fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Bayern. Top brand affinities include Cookware and bakeware, Frying pan, Ottoman Empire, with strongest over-indexing on Cookware and bakeware (6.63× the country average). Demographically, the Kitchen utensil audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen utensil fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.8 |
| Estimated audience size | 3,483,250 |
Audience persona
The typical Kitchen utensil fan in Germany is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Cookware and bakeware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 701,131 | 0.92× |
| Thüringen | 377,482 | 4.25× |
| Bayern | 362,509 | 0.65× |
| Hessen | 321,173 | 1.21× |
| Niedersachsen | 274,408 | 0.81× |
| Baden-Württemberg | 209,490 | 0.44× |
| Sachsen | 168,623 | 0.99× |
| Rheinland-Pfalz | 160,156 | 0.92× |
| Schleswig-Holstein | 111,106 | 0.89× |
| Berlin | 75,601 | 0.49× |
| Brandenburg | 71,371 | 0.66× |
| Mecklenburg-Vorpommern | 54,475 | 0.82× |
| Sachsen-Anhalt | 48,546 | 0.54× |
| Bremen | 38,780 | 1.3× |
| Hamburg | 31,592 | 0.4× |
| Saarland | 30,736 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cookware and bakeware | 6.63× | Home & Garden |
| Frying pan | 7.89× | Home & Garden |
| Ottoman Empire | 6.48× | Politics & Society |
| Clothing | 1.61× | Fashion & Accessoires |
| Design | 1.55× | Home & Garden |
| Discount stores | 1.76× | Shopping |
| Online shopping | 1.53× | Shopping |
| Airbnb | 2.13× | Travel & Leisure |
| Women's clothing | 2.04× | Fashion & Accessoires |
| Cooking | 1.7× | Food & Beverages |
| Business | 1.52× | Business & Career |
| Ipekyol | 10.59× | Shopping |
| Beverages | 1.56× | Food & Beverages |
| Family | 1.59× | Kids & Family |
| Kaufland | 1.76× | Shopping |
| Cutting board | 7.81× | Home & Garden |
| Google News | 3.19× | News |
| Cosmetics | 1.61× | Beauty & Wellness |
| Shoes | 1.62× | Fashion & Accessoires |
| REWE | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.33 |
| Convenience Orientation | PREMIUM | 2.13 |
| DIY Mentality | THRILL | 1.82 |
| Quality Awareness | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.7 |
| Sports Activity | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 6.2% |
| United Kingdom | 4.4% |
See Kitchen utensil audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen utensil have in Germany?
Kitchen utensil has an estimated audience of 3,483,250 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Kitchen utensil fans?
65.2% of Kitchen utensil fans are female, 34.8% are male, with an average age of 43.8 years.
Which brands do Kitchen utensil fans like most?
Kitchen utensil fans show strongest brand affinity for Cookware and bakeware (6.63×), Frying pan (7.89×), and Ottoman Empire (6.48×) over the country average.
Where do Kitchen utensil fans live in Germany?
Kitchen utensil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 701,131), Thüringen (reach 377,482), and Bayern (reach 362,509). These three regions account for the largest share of the active audience.
What other brands do Kitchen utensil fans also like?
Beyond Kitchen utensil itself, the audience over-indexes on Frying pan (7.89×), Ottoman Empire (6.48×), Clothing (1.61×), and Design (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen utensil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.