Beverages Audience in Germany
Beverages has an estimated audience of 23,053,763 people in Germany. 57.4% are female, 42.6% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Happy New Year (2014 film), Poultry farming, Sunday Brunch, Espresso machine.
The average Beverages fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Happy New Year (2014 film), Poultry farming, with strongest over-indexing on Barbie (1.58× the country average). Demographically, the Beverages audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Beverages fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.3 |
| Estimated audience size | 23,053,763 |
Audience persona
The typical Beverages fan in Germany is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,352,354 | 1.06× |
| Bayern | 4,631,614 | 1.25× |
| Baden-Württemberg | 3,244,556 | 1.03× |
| Niedersachsen | 2,140,693 | 0.96× |
| Hessen | 1,720,210 | 0.98× |
| Rheinland-Pfalz | 1,253,274 | 1.09× |
| Sachsen | 1,169,190 | 1.03× |
| Berlin | 938,932 | 0.91× |
| Brandenburg | 712,683 | 1× |
| Schleswig-Holstein | 686,236 | 0.83× |
| Sachsen-Anhalt | 583,649 | 0.98× |
| Thüringen | 556,317 | 0.95× |
| Hamburg | 431,589 | 0.83× |
| Saarland | 429,618 | 1.52× |
| Mecklenburg-Vorpommern | 402,837 | 0.92× |
| Bremen | 134,334 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.58× | Movies & TV |
| Happy New Year (2014 film) | 1.57× | Movies & TV |
| Poultry farming | 1.59× | Politics & Society |
| Sunday Brunch | 1.52× | Kids & Family |
| Espresso machine | 1.51× | Home & Garden |
| Homemaking | 1.69× | Home & Garden |
| Specialty coffee | 1.59× | Food & Beverages |
| Coffee roasting | 1.61× | Food & Beverages |
| Birthday cake | 1.57× | Food & Beverages |
| Ubereats | 1.51× | Food & Beverages |
| Iced coffee | 1.64× | Food & Beverages |
| Healthy Recipes | 1.58× | Food & Beverages |
| Delivery order | 1.69× | Food & Beverages |
| Urban agriculture | 1.51× | Business & Career |
| Plant-based diet | 1.51× | Health |
| Coffee lovers | 1.63× | Food & Beverages |
| Instant coffee | 1.74× | Food & Beverages |
| Full breakfast | 1.74× | Food & Beverages |
| Beef cattle | 1.58× | Pets & Animals |
| Water quality | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Sports Activity | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Price Sensitivity | PREMIUM | 0.96 |
| DIY Mentality | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
See Beverages audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beverages have in Germany?
Beverages has an estimated audience of 23,053,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beverages fans?
57.4% of Beverages fans are female, 42.6% are male, with an average age of 39.3 years.
Which brands do Beverages fans like most?
Beverages fans show strongest brand affinity for Barbie (1.58×), Happy New Year (2014 film) (1.57×), and Poultry farming (1.59×) over the country average.
Where do Beverages fans live in Germany?
Beverages fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,352,354), Bayern (reach 4,631,614), and Baden-Württemberg (reach 3,244,556). These three regions account for the largest share of the active audience.
What other brands do Beverages fans also like?
Beyond Beverages itself, the audience over-indexes on Happy New Year (2014 film) (1.57×), Poultry farming (1.59×), Sunday Brunch (1.52×), and Espresso machine (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.