Rascasse Audience Intelligence

Beverages Audience in Germany

A data profile of the people who buy, follow and care about Beverages in Germany — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 23,053,763 people in Germany.

#25among Lifestyle cluster in Germany#33among Topic in Germany#4in Food & Beverages

The average Beverages fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Happy New Year (2014 film), Poultry farming, with strongest over-indexing on Barbie (1.58× the country average).

Demographically, the Beverages audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beverages fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Barbie.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverages profile in Germany.

Audience size
23.1M
in Germany
Gender
57.4%♀
42.6% male
Age
39.3
average years
Country rank
#54
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

57.4% are female, 42.6% are male, average age 39.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Beverages audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age39.3
Estimated audience size23,053,763
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Beverages audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Beverages audience comes from Germany.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverages audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beverages fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~400K1.56×
02Bayern~4.5M1.21×
03Rheinland-Pfalz~1M1.08×
04Nordrhein-Westfalen~5M1.03×
05Sachsen~1M1.02×
06Baden-Württemberg~3M1.01×
07Hessen~1.5M0.99×
08Brandenburg~700K0.99×
09Sachsen-Anhalt~600K0.99×
10Thüringen~600K0.96×
11Niedersachsen~2M0.95×
12Mecklenburg-Vorpommern~400K0.94×
13Berlin~900K0.89×
14Hamburg~400K0.85×
15Schleswig-Holstein~700K0.84×
16Bremen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Beverages, Germany
0.77×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverages audience
#·InterestCategoryAffinity×
01Instant coffeeFood & Beverages1.74×
02Full breakfastFood & Beverages1.74×
03HomemakingHome & Garden1.69×
04Delivery orderFood & Beverages1.69×
05Iced coffeeFood & Beverages1.64×
06Coffee loversFood & Beverages1.63×
07Coffee roastingFood & Beverages1.61×
08Poultry farmingPolitics & Society1.59×
09Specialty coffeeFood & Beverages1.59×
10Water qualityHome & Garden1.59×
11BarbieMovies & TV1.58×
12Healthy RecipesFood & Beverages1.58×
13Beef cattlePets & Animals1.58×
14Happy New Year (2014 film)Movies & TV1.57×
15Birthday cakeFood & Beverages1.57×
16Sunday BrunchKids & Family1.52×
17Espresso machineHome & Garden1.51×
18UbereatsFood & Beverages1.51×
19Urban agricultureBusiness & Career1.51×
20Plant-based dietHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverages audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.11×
IndulgenceJOY1.10×
Price SensitivityPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverages audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
TraditionCONSERVATISM0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverages have in Germany?

Beverages has an estimated audience of 23,053,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beverages fans?

57.4% of Beverages fans are female, 42.6% are male, with an average age of 39.3 years.

03

Which brands do Beverages fans like most?

Beverages fans show strongest brand affinity for Barbie (1.58×), Happy New Year (2014 film) (1.57×), and Poultry farming (1.59×) over the country average.

04

Where do Beverages fans live in Germany?

Beverages fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5M), Bayern (reach ~4.5M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Beverages fans also like?

Beyond Beverages itself, the audience over-indexes on Happy New Year (2014 film) (1.57×), Poultry farming (1.59×), Sunday Brunch (1.52×), and Espresso machine (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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